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@CloudExpo Blog Authors: Elizabeth White, Pat Romanski, Liz McMillan, Wayne Lam, Tom Lounibos

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Gemalto fournit à la Svyaznoy Bank en Russie des services de cartes prépayées

Gemalto (Euronext NL0000400653 GTO), le leader de la sécurité numérique, annonce la mise en place par la Svyaznoy Bank de la première offre à grande échelle de carte prépayée pour ses clients en Russie. La solution prépayée de Gemalto est certifiée par MasterCard et par Visa et combine une sécurité rigoureuse avec un attrait exceptionnel. Cette carte est associée à MasterCard et à Visa et peut être traitée dans tout emplacement qui accepte ces applications de paiement.

Carte prépayée de Svyaznoy (Photo : Business Wire)

Carte prépayée de Svyaznoy (Photo : Business Wire)

La Svyaznoy Bank est une société à service complet, exerçant ses activités à l'échelle de la Fédération de Russie, et qui possède l'un des réseaux de services les plus étendus du pays. En plus de ses trente-cinq succursales dans les grandes villes, la banque, grâce à son partenariat avec le groupe Svyaznoy, est en mesure d'offrir ses services dans plus de 3 000 points de vente situés dans les centres de communication mobiles du groupe Svyaznoy à travers la Russie. La carte prépayée sera distribuée par l'intermédiaire des deux réseaux, parallèlement à plusieurs autres circuits de vente. De ce fait, cette carte apportera d'importants avantages commerciaux, notamment en attirant de nouveaux clients, en faisant mieux connaître la banque et en générant une source de revenus supplémentaire.

« Gemalto dispose du vaste éventail de capacités nécessaires pour répondre rapidement aux exigences de la Svyaznoy Bank concernant une mise en place à grande échelle », a commenté Evgeniy Davidovich, directeur général adjoint de la Svyaznoy Bank. « À mesure que la Svyaznoy Bank enregistre une croissance rapide dans l'ensemble de la Russie, nous avons besoin d'un partenaire disposant d'une gamme de produits étendue et d'un haut niveau de service, à même d'assurer que nos nouvelles cartes prépayées renforceront la fidélisation de la clientèle, attireront de nouveaux clients et feront mieux connaître notre entreprise ».

« La Svyaznoy Bank est une enterprise résolument tournée vers l'avenir et innovante », a ajouté Jean-Paul Ternisien, vice-président directeur chez Gemalto. « Les solutions prépayées encouragent nettement les personnes non bancarisées à utiliser des moyens de paiement par carte et ce nouveau service aidera la Svyaznoy Bank à maintenir une croissance durable ».

Le service de carte prépayée de Gemalto peut englober chaque étape du processus, depuis la conception et la production de la carte et de son emballage, jusqu'au traitement des transactions au point de vente. Le centre de personnalisation sécurisée de l'entreprise, unique en son genre, fournit un environnement EMV certifié qui satisfait pleinement aux systèmes de paiement internationaux de premier plan. Au moyen de diverses techniques de sécurisation telles que les sceaux révélant les tentatives d'altération, Gemalto a également la capacité d'appliquer des numéros de série et codes-barres uniques à l'extérieur de l'emballage.

À propos de Gemalto

Gemalto (Euronext NL0000400653 GTO) est le leader mondial de la sécurité numérique avec un chiffre d’affaires 2011 de 2 milliards d’euros. Présent dans 43 pays, Gemalto emploie plus de 10 000 salariés travaillant depuis 74 bureaux et 14 centres de Recherche et Développement.

Nous nous développons au cœur du monde numérique en évolution rapide et constante. Des milliards de personnes à travers le monde revendiquent de plus en plus la liberté de communiquer, acheter, voyager, faire des transactions bancaires, se divertir et travailler – à tout moment et en tous lieux - de façon agréable et sûre. Gemalto répond à leurs demandes croissantes en matière de services mobiles personnels, paiement sécurisé, authentification des accès au « cloud », protection de l’identité et de la vie privée, services d’e-santé et d’e-gouvernement performants, billettique des transports urbains facile d’utilisation et applications M2M fiables.

Gemalto développe des logiciels embarqués et des produits sécurisés que nous concevons et personnalisons. Nos plateformes logicielles et nos services gèrent ces produits sécurisés, les données confidentielles qu’ils contiennent et les services sécurisés qu’ils rendent possibles pour les utilisateurs finaux. Nos innovations offrent à nos clients de nouvelles possibilités d’améliorer la praticité et la sécurité des vies numériques de chacun.

Gemalto continue de croître avec le nombre grandissant de personnes qui utilisent ses solutions pour interagir dans le monde numérique et mobile.

Pour plus d’informations, visitez nos sites www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com, ou suivez @gemalto sur Twitter.

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

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