Welcome!

@CloudExpo Authors: Stefana Muller, Pat Romanski, Karthick Viswanathan, Elizabeth White, Zakia Bouachraoui

News Feed Item

One97 Acquires MobiVite, a Self-service Mobile Marketing Platform

NEW DELHI, December 18, 2012 /PRNewswire/ --

Will Launch With it a Do-It-Yourself Service to Accelerate Mobile-web Adaptation by Merchants

One97 Communications Ltd., India's leading Mobile Internet Company, closed the deal to acquire the Delhi-based marketing platform MobiVite. The Software-as-a-Service (SaaS) platform enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.

     (Logo: http://photos.prnewswire.com/prnh/20121218/582985)

India is world's one of the fastest growing mobile market. There will be more than 100 million mobile internet users added in the next two years. One97's MobiVite platform will allow brands to tap this large mobile Internet audience.

Vijay Shekhar Sharma, Founder and CEO of One97, says: "We want to be the dominating force of the mobile Internet ecosystem. Bringing MobiVite to One97 allows us to accelerate our journey towards the purpose. Brands and agencies will absolutely love this platform!"

"We are very excited to become a part of the One97 team! We can now offer our innovative mobile internet marketing services to larger customer base," comments Sanjay Goel, Founder & CEO of MobiVite. "The next generation of mobile sites will be extremely sophisticated, focusing on opt-in marketing and driving sales among mobile users via its integrated business tools. At MobiVite it is not the future, it's now."

Sanjay Goel is an entrepreneur at heart and with MobiVite he starts a new journey. Google's "Let's Talk Mobile" program has even chosen MobiVite as a key vendor to enable businesses to market mobile websites.

About One97 Communications

One97 is India's leading Mobile Internet Company. Driven by great consumer experience One97 offers digital goods & services to mobile consumers under its Paytm brand. The company also offers Mobile Advertising and Mobile Payments for merchants. One97 is backed by marquee investors SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank and has offices in India, Middle East and Africa. More on www.One97.com

About MobiVite

MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for business owners, marketing managers and agencies to create and publish mobile optimized websites/landing pages with innovative engagement and monetization capabilities. More on http://www.mobivite.net/

Primary Media Contact: Antje Pfahl, [email protected], 91-95-60609657

Secondary Media Contact: Sonia Dhawan, [email protected], 91-98-99811761

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Containers, microservices and DevOps are all the rage lately. You can read about how great they are and how they’ll change your life and the industry everywhere. So naturally when we started a new company and were deciding how to architect our app, we went with microservices, containers and DevOps. About now you’re expecting a story of how everything went so smoothly, we’re now pushing out code ten times a day, but the reality is quite different.
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully been able to harness the excess capacity of privately owned vehicles and turned into a meaningful business. This concept can be step-functioned to harnessing the spare compute capacity of smartphones that can be orchestrated by MEC to provide cloud service at the edge.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addressed the challenges of scaling document repositories to this level; architectural approaches for coordinating data; search and storage technologies, Solr, and Amazon storage and database technologies; the breadth of use cases that modern content systems need to support; how to support user applications that require subsecond response times.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, will discuss how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the public cloud best suits your organization, and what the future holds for operations and infrastructure engineers in a post-container world. Is a serverless world inevitable?