Welcome!

Cloud Expo Authors: Cynthia Dunlop, Elizabeth White, Trevor Parsons, Anne Buff, Pat Romanski

Related Topics: Big Data Journal, SOA & WOA, Virtualization, Web 2.0, Cloud Expo, Apache, Security

Big Data Journal: Article

Big Dollars from Big Data

How to reduce costs and increase performance in the data center

Cloud computing has given birth to a broad range of online services. To maintain a competitive edge, service providers are taking a closer look at their Big Data storage infrastructure in an earnest attempt to improve performance and reduce costs.

Large enterprises hosting their own cloud servers are seeking ways to scale and improve performance while maintaining or lowering expenditures. If the status quo of scaling users and storage infrastructure is upheld, it will become increasingly difficult to maintain low cost cloud services, such as online account management or data storage. Service providers will face higher energy consumption in their data centers overall, and many are loath to begin charging for online account access.

Costs vs. Benefits
In response to the trend of growing online account activity, many service providers are transitioning their data centers to a centralized environment whereby data is stored in a single location and made accessible from any location via the Internet. Centralizing the equipment enables service providers to keep costs down while delivering improved Internet connections to their online users and realizing gains in performance and reliability.

Yet with these additional performance improvements, scalability becomes more arduous and cost-prohibitive. Improving functionality within a centralized data center requires the purchase of additional high-performance, specialized equipment, boosting costs and energy consumption that are challenging to control at scale. In an economy where large organizations are seeking cost-cutting measures from every angle, these added expenses are unacceptable.

More Servers, More Problems?
Once a telco moves into providing cloud-based services for its users, such as online account access and management, the demands on its data centers spike dramatically. While the typical employee user of a telco's or service provider's internal network requires high performance, these systems normally have fewer users and can access files directly through the network. Additionally, employees are typically accessing, sending and saving relatively low-volume files like documents and spreadsheets, using less storage capacity and alleviating performance load.

Outside the internal network environment, however, the service provider's cloud servers are being accessed simultaneously over the Internet by more users, which itself ends up becoming a performance bottleneck. Providers, telcos and other large enterprises offering cloud services therefore not only have to scale their storage systems to each additional user, but must also sustain performance across the combined users. Due to the significantly higher number of users utilizing online account tools at any given time, cloud users place a greater strain on data center resources.

Combining Best Practices
To remain competitive, cloud service providers must find a way to scale rapidly to accommodate the proliferating demand for more data storage. Service providers seeking data storage options should look for an optimal combination of performance, scalability and cost-effectiveness. The following best practices can help maximize data center ROI in an era of IT cutbacks:

  1. Pick commodity components: Low-energy hardware can make good business sense. Commodity hardware not only costs less, but also uses far less energy. This significantly reduces both setup and operating costs in one move.
  2. Look for distributed storage: Distributed storage presents the best way to build at scale even though the data center trend has been moving toward centralization. This is because there are now ways to increase performance at the software level that counterbalances the performance advantage of a centralized data storage approach.
  3. Avoid bottlenecks at all costs: A single point of entry becomes a performance bottleneck very easily. Adding caches to alleviate the bottleneck, as most data center architectures presently do, add cost and complexity to a system very quickly. On the other hand, a horizontally scalable system that distributes data among all nodes delivers a high level of redundancy.

Conclusion
Big Data storage consists mainly of high performance, vertically scaled storage systems. Since these current architectures can only scale to a single petabyte and are expensive, they are not cost-effective or sustainable in the long run. Moving to a horizontally scaled data storage model that distributes data evenly onto low-energy hardware can reduce costs and increase performance in the Cloud. With these insights, providers of cloud services can take steps to improve the performance, scalability and efficiency of their data storage centers.

More Stories By Stefan Bernbo

Stefan Bernbo is the founder and CEO of Compuverde. For 20 years, he has designed and built numerous enterprise scale data storage solutions designed to be cost effective for storing huge data sets. From 2004 to 2010 Stefan worked within this field for Storegate, the wide-reaching Internet based storage solution for consumer and business markets, with the highest possible availability and scalability requirements. Previously, Stefan has worked with system and software architecture on several projects with Swedish giant Ericsson, the world-leading provider of telecommunications equipment and services to mobile and fixed network operators.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composite app testing, and service virtualization, we reduce the time, effort, and cost of delivering secur...
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based appl...
IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields. This will enable these industries to utilize mobile, cloud computing and big data tools to transform internal processes and operations, thus achieving cloud transformation in the era of mobili...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
European data center operator DEAC is the largest in the Baltics. The activities are orientated to provide data center services and IT outsourcing on Eurasia and America scale in order to create the primary or backup or additional data center for customer in the EU, to protect its business and, most importantly, reduce costs up to 40% within 3-5 years. DEAC is an IT outsourcing services and solutions company whose highly experienced and qualified employees offer various groups of services and...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will con...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing a...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...