Click here to close now.




















Welcome!

@CloudExpo Authors: Liz McMillan, Esmeralda Swartz, Samuel Scott, Pat Romanski, Glenn Rossman

Related Topics: @BigDataExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @CloudExpo, Apache, Cloud Security

@BigDataExpo: Article

Big Dollars from Big Data

How to reduce costs and increase performance in the data center

Cloud computing has given birth to a broad range of online services. To maintain a competitive edge, service providers are taking a closer look at their Big Data storage infrastructure in an earnest attempt to improve performance and reduce costs.

Large enterprises hosting their own cloud servers are seeking ways to scale and improve performance while maintaining or lowering expenditures. If the status quo of scaling users and storage infrastructure is upheld, it will become increasingly difficult to maintain low cost cloud services, such as online account management or data storage. Service providers will face higher energy consumption in their data centers overall, and many are loath to begin charging for online account access.

Costs vs. Benefits
In response to the trend of growing online account activity, many service providers are transitioning their data centers to a centralized environment whereby data is stored in a single location and made accessible from any location via the Internet. Centralizing the equipment enables service providers to keep costs down while delivering improved Internet connections to their online users and realizing gains in performance and reliability.

Yet with these additional performance improvements, scalability becomes more arduous and cost-prohibitive. Improving functionality within a centralized data center requires the purchase of additional high-performance, specialized equipment, boosting costs and energy consumption that are challenging to control at scale. In an economy where large organizations are seeking cost-cutting measures from every angle, these added expenses are unacceptable.

More Servers, More Problems?
Once a telco moves into providing cloud-based services for its users, such as online account access and management, the demands on its data centers spike dramatically. While the typical employee user of a telco's or service provider's internal network requires high performance, these systems normally have fewer users and can access files directly through the network. Additionally, employees are typically accessing, sending and saving relatively low-volume files like documents and spreadsheets, using less storage capacity and alleviating performance load.

Outside the internal network environment, however, the service provider's cloud servers are being accessed simultaneously over the Internet by more users, which itself ends up becoming a performance bottleneck. Providers, telcos and other large enterprises offering cloud services therefore not only have to scale their storage systems to each additional user, but must also sustain performance across the combined users. Due to the significantly higher number of users utilizing online account tools at any given time, cloud users place a greater strain on data center resources.

Combining Best Practices
To remain competitive, cloud service providers must find a way to scale rapidly to accommodate the proliferating demand for more data storage. Service providers seeking data storage options should look for an optimal combination of performance, scalability and cost-effectiveness. The following best practices can help maximize data center ROI in an era of IT cutbacks:

  1. Pick commodity components: Low-energy hardware can make good business sense. Commodity hardware not only costs less, but also uses far less energy. This significantly reduces both setup and operating costs in one move.
  2. Look for distributed storage: Distributed storage presents the best way to build at scale even though the data center trend has been moving toward centralization. This is because there are now ways to increase performance at the software level that counterbalances the performance advantage of a centralized data storage approach.
  3. Avoid bottlenecks at all costs: A single point of entry becomes a performance bottleneck very easily. Adding caches to alleviate the bottleneck, as most data center architectures presently do, add cost and complexity to a system very quickly. On the other hand, a horizontally scalable system that distributes data among all nodes delivers a high level of redundancy.

Conclusion
Big Data storage consists mainly of high performance, vertically scaled storage systems. Since these current architectures can only scale to a single petabyte and are expensive, they are not cost-effective or sustainable in the long run. Moving to a horizontally scaled data storage model that distributes data evenly onto low-energy hardware can reduce costs and increase performance in the Cloud. With these insights, providers of cloud services can take steps to improve the performance, scalability and efficiency of their data storage centers.

More Stories By Stefan Bernbo

Stefan Bernbo is the founder and CEO of Compuverde. For 20 years, he has designed and built numerous enterprise scale data storage solutions designed to be cost effective for storing huge data sets. From 2004 to 2010 Stefan worked within this field for Storegate, the wide-reaching Internet based storage solution for consumer and business markets, with the highest possible availability and scalability requirements. Previously, Stefan has worked with system and software architecture on several projects with Swedish giant Ericsson, the world-leading provider of telecommunications equipment and services to mobile and fixed network operators.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...