Welcome!

@CloudExpo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Aruna Ravichandran

News Feed Item

OutboundEngine Launches New Marketing Platform for SMBs

Turnkey Marketing Solution Automates Cross-Channel Communications Needs for Smaller Businesses

AUSTIN, TX -- (Marketwire) -- 12/19/12 -- OutboundEngine, the platform enabling independent professionals to nurture their customer relationships through automated, customized email and social media services, today announced the OutboundEngine Platform, allowing independent professionals to nurture their business through automated, customized email and social media services, which are paired with lead scoring and campaign analytics.

Created with the needs of small businesses in mind -- and, in particular, of independent professionals like real estate agents, insurance agents, CPAs and mortgage brokers -- the OutboundEngine Platform incorporates elements of marketing automation, social media, email and creative content in fully automated, industry-specific campaigns that nurture relationships between the business and the customers on its email lists.

OutboundEngine differs from the tools typically available to smaller businesses: Unlike most tools for smaller businesses, which are typically do-it-yourself tools, its platform is a turnkey, 'do-it-for-you' service. Building and maintaining relationships with customers and prospects is a crucial part of the independent professional's success, but because of the day-to-day demands of running their businesses, many are reactive rather than proactive in nurturing those relationships.

"Our platform is a combination of marketing expertise in general, and industry expertise in specific verticals," said OutboundEngine CEO Branndon Stewart. "We offer creative content and design elements customized for a variety of industry verticals, which it distributed across social media sites and in emails automatically, as designated by a marketing calendar. Our emails generate a ton of conversation -- a smaller business faces challenges in presenting its services in an engaging way. One thing you don't want to say is, 'Hey, buy something! Hey, buy something!' You want to start a conversation."

DIY services like email marketing tools, and even Facebook and Twitter, offer user-friendly, flexible solutions, but they also require time, attention, strategy and content. The OutboundEngine Platform answers the questions of smaller businesses that want to move beyond DIY, and who want to take advantage of automation and proactively nurture their bases of customers and prospects.

After a business simply chooses some design elements and uploads its list, OutboundEngine and its platform incorporates the business' own branding elements (and an optional personal note in any message), generating a personalized message for the customer. During each campaign cycle, the OutboundEngine user receives suggested next steps in their inbox, including a list of warm leads to reach out to immediately.

OutboundEngine helps small businesses, and larger businesses that work with a network of independent agents, increase their client retention, boost the frequency and volume of transactions, and generate new leads from referral campaigns. Businesses that are already using the OutboundEngine Platform have seen an average increase in business of $10 per month per contact. "That more than pays for the service," said Stewart. Use of the platform starts at $59 per month.

The OutboundEngine Platform will be available in January to select industry verticals. The first vertical industry OutboundEngine has approached specifically is real estate, and the company aims to increasingly customize its offerings for mortgage brokers and insurance agents. Other industries will join the ranks where OutboundEngine sees an exceptional demand.

OutboundEngine launched in November, following a $1.6 million round of Series A funding supported by Floodgate, Austin Ventures, Silverton Partners and Capital Factory. The company evolved from Promo Labs, which was founded in 2010 in order to provide sales and marketing tools to distributors of promotional products.

About OutboundEngine

OutboundEngine provides a hands-free marketing platform that puts your marketing on autopilot. Our SaaS-based platform delivers industry-focused content via email and social media on your behalf. With OutboundEngine, independent professionals and small businesses have access to a combination of technology and a team that produces personalized marketing to reach your specific audience. There is no longer a need to 'do it yourself'; OutboundEngine will do it for you. For more information, see: http://www.outboundengine.com/.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...