@CloudExpo Authors: Pat Romanski, David Sprott, Elizabeth White, William Schmarzo, Liz McMillan

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Mobile Commerce News Weekly – Week of December 16, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

Research firm eMarketer says it now expects U.S. mobile advertising to nearly triple this year to more than $4 billion, largely driven by stronger ad sales for Facebook Inc., Google Inc., and Twitter. In September the firm predicted a more muted increase of 80 percent. Read Original Content

As the year draws to a close, data from ad analysis firm eMarketer show that by branching into mobile ads, the social network helped U.S. mobile ad spend jump from $1.45 billion to $4.06 billion in just 12 months, a 180 percent increase year-over-year. Read Original Content

Having spent much of last year promoting the growth of smartphones and tablets being used for inventory and payments, point-of-sale provider VeriFone has surprised many in the industry by announcing it is getting out of the mobile payments space. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

eBay and its online payment service, PayPal have reported record numbers of mobile shoppers with December 9 transactions made via smartphones. This is up 133 percent over last year’s highest volume mobile shopping day of December 4. Both companies are projected to reach $10 billion in mobile sales this year. Read Original Content

The latest InMobi Insights Report for the U.S. shows Apple continues to lead the North American mobile ad impression market. iOS is claiming a 46 percent market share and Android now closely trails Apple with a 43.6 percent OS share. Read Original Content
BuyVia has released results from its Holiday Mobile Shopping survey, revealing that 40 percent of consumers will be “showrooming” this holiday shopping season. In other words, they’ll be examining products in retail stores with apps, before making a decision to buy in store or online depending on where they get the best value. Read Original Content

Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers. The survey found marketers plan to deploy more budget to email, social and mobile next year. Read Original Content

Mobile advertising revenue in South Africa is forecast to grow at a compound annual growth rate of 20.5 percent between 2012 and 2017, from $101 million to $257 million, according a new report from Pyramid Research, a firm that tracks the global communications industry. Read Original Content

Passengers on London’s 8,500 buses and taxis will be able to buy tickets by swiping a credit, debit or charge card by an NFC reader. Read Original Content

PayPal Australia says 22 percent of Australians are expected to make $5.6 billion worth of purchases on their mobile phones this Christmas, compared to $155 million in 2010. Read Original Content

Target Corp. jumped 14 spots in the past week to No. 4 on the Keynote Mobile Commerce Performance Index. For the week ending December 9, its mobile commerce site home page loaded on average in 7.85 seconds and did so completely and successfully 99.89 percent of the time, finds mobile and web performance management firm Keynote Systems Inc. Read Original Content

16.29 percent of all traffic to Affiliate Window’s 10,000 sites stemmed from mobile devices in November, the U.K. affiliate network reports. That’s up from 13.25 percent in October. Read Original Content

Online retail transactions from mobile devices have increased more than 300 percent over the past year, with most mobile shoppers as well as criminals attempting fraudulent transactions now using Apple Inc. Read Original Content

A study performed by Unbound Commerce regarding the mobile commerce retail sales from Cyber Monday has shown increases of over 400 percent among more than 360 top retailers, and that the majority of the visits that were made to these sites were from new customers. Read Original Content

Recent Articles by Kevin Benedict

Mobile Strategies and Gartner's 2013 Top 10 Strategic Technology Trends
SMAC Tsunamis and Mobile Strategies
Enterprise Mobility, Disinterested Workers and Globalization
Information Operations: The Fifth Dimension of Warfare
The Role Big Data Plays with the Real-Time Enterprise, Mobile Strategies and Field Services
Smart Grids, ERP, Big Data and Mobility

Whitepapers of Note

The A to Z of Mobile Workforce Scheduling Optimization
Staying Awake with Workforce Management
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery

Kevin Benedict, Head Analyst for SMAC, Cognizant
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Follow me on Twitter @krbenedict
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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