Welcome!

Cloud Expo Authors: Elizabeth White, Sergio Varga, Pat Romanski, Liz McMillan, Torben Andersen

News Feed Item

For SMBs, the Future Is Mobile, Social, and Connected

j2 Global Announces Trends That Will Impact SMBs in 2013: Smarter Deployment of Mobile and Cloud Technologies Will Drive Greater Efficiency and Productivity

LOS ANGELES, CA -- (Marketwire) -- 12/19/12 -- j2 Global, Inc. (NASDAQ: JCOM), cloud services provider for small businesses, including leading brands eVoice, eFax and Campaigner, today announced key trends and predictions that will impact small-to medium-sized businesses in the coming year. Mobility, expansion of the cloud, and integration of business services are the three key trends that SMBs must be ready for in 2013. See an infographic showing the three key trends here.

1. Mobilization of the Workforce Drives Productivity Gains

In 2011 we reached a new milestone with the number of smartphones sold exceeding the number of PCs sold. In a recent press release summarizing its 2011 country-level estimates, Canalys estimated that vendors shipped nearly 488 million smart phones to clients in 2011, compared to an estimated 414.6 million PCs.(1) This trend suggests a continuing mass mobilization of the global workforce.

Smartphones and tablets become ubiquitous. In 2013, companies will get smarter about how they use mobile devices. These tools are becoming ubiquitous, spanning industries, generations and job types. Smartphones and tablets will be leveraged more heavily as businesses move beyond using them just for simple communications. Business systems, such as CRM, will go mobile enabling teams to input and access sales information on-the-go, driving higher levels of communication and productivity. Collaboration tools that were previously office-bound -- like conference calling and web conferencing -- will be liberated to facilitate faster and more strategic responses to real-time business needs.

Mobile apps are where it's at. SMBs have already adopted smartphones and tablets for email and web browsing but will now add a broader array of mobile apps for their businesses to be even more connected, more available, and more able to productively use those moments of time that are otherwise lost. Through the adoption of workflow apps like mobile faxing and communication apps for VoIP calling, SMBs can maximize productivity on the go and better manage and even co-mingle the dual demands of business and personal life.

2. SMBs Get Their Heads in the Cloud

In 2013, SMBs will fully embrace the cloud as they tap into the advantages of faster deployment and lower cost of ownership. SMBs had been slower to adopt the cloud, but that will change as they leverage the lower cost of delivery and mobility afforded by cloud based technology.

Cost and competition drive at least 2 in 3 SMBs to the cloud in 2013. With even more pressure from competition and the economy alike, SMBs and micro businesses will look to the cloud to grow their top and bottom lines. SMBs will find competitive advantages to using more cloud-based technology solutions from business communication services like phone, fax and web conferencing to hiring and payroll. Traditional consumer-facing cloud services are pivoting toward a business service model offering cost-effective and efficient solutions for SMBs from accounting to legal counsel. As this nascent market evolves SMBs will adopt at a faster rate putting at least 2 in 3 SMBs in the cloud in 2013.

Smarter, more agile solutions prevail. Small businesses will increase their technology IQ as cloud computing and anything-as-a-service (XaaS) become the default choice for how SMBs leverage technology. Over the next few years, SMBs and micro businesses will reconsider purchases for telephony (phone and fax), web and mail servers, and data backup. They will opt for the lower barrier to entry, flexibility and virtual/remote capabilities of cloud options over the space and location restrictions of premise-based solutions.

3. SMBs Will Work Smarter, Not Harder, with Integrated Systems

Integration will become the new black as businesses seek to gain efficiency with unified tools and systems that work collaboratively to drive results.

Bridging Marketing & Sales Technologies to Boost Revenue. Disconnected systems will be replaced by fully integrated business solutions. For example, email marketing will become one of the first applications for full integration with CRM services. This will allow sales and marketing organizations to easily execute campaigns and track the results, all within a single application.

Social Capabilities Become Integrated. Social is no longer the new and shiny platform on the block. In 2013 we will see a tighter integration of social tools into business platforms and processes. Social media will be integrated into core CRM solutions driving a faster sales cycle and lower cost of acquisition. This integration will make it easier to manage social media campaigns from within your CRM service. It will also offer points of contact to interact and strengthen relationships with customers and prospects in a more social environment.

See an infographic showing the three key trends here. For more information about j2 Global brands, visit www.j2.com. Or visit the eFax blog at http://blog.efax.com or the eVoice blog at http://blog.evoice.com.

About j2 Global

j2 Global (NASDAQ: JCOM) provides cloud services for business, offering Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. Founded in 1995, the company's messaging network spans more than 49 countries on six continents. j2 Global markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, and Onebox®. As of December 31, 2011, j2 Global had achieved 16 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit www.j2global.com. To learn more about j2 Global® cloud services brands, visit www.j2.com.

(1) To view the full press release, go to: http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2186203

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.