Welcome!

Cloud Expo Authors: Carmen Gonzalez, Elizabeth White, Roger Strukhoff, Jason Bloomberg, Glenn Rossman

News Feed Item

For SMBs, the Future Is Mobile, Social, and Connected

j2 Global Announces Trends That Will Impact SMBs in 2013: Smarter Deployment of Mobile and Cloud Technologies Will Drive Greater Efficiency and Productivity

LOS ANGELES, CA -- (Marketwire) -- 12/19/12 -- j2 Global, Inc. (NASDAQ: JCOM), cloud services provider for small businesses, including leading brands eVoice, eFax and Campaigner, today announced key trends and predictions that will impact small-to medium-sized businesses in the coming year. Mobility, expansion of the cloud, and integration of business services are the three key trends that SMBs must be ready for in 2013. See an infographic showing the three key trends here.

1. Mobilization of the Workforce Drives Productivity Gains

In 2011 we reached a new milestone with the number of smartphones sold exceeding the number of PCs sold. In a recent press release summarizing its 2011 country-level estimates, Canalys estimated that vendors shipped nearly 488 million smart phones to clients in 2011, compared to an estimated 414.6 million PCs.(1) This trend suggests a continuing mass mobilization of the global workforce.

Smartphones and tablets become ubiquitous. In 2013, companies will get smarter about how they use mobile devices. These tools are becoming ubiquitous, spanning industries, generations and job types. Smartphones and tablets will be leveraged more heavily as businesses move beyond using them just for simple communications. Business systems, such as CRM, will go mobile enabling teams to input and access sales information on-the-go, driving higher levels of communication and productivity. Collaboration tools that were previously office-bound -- like conference calling and web conferencing -- will be liberated to facilitate faster and more strategic responses to real-time business needs.

Mobile apps are where it's at. SMBs have already adopted smartphones and tablets for email and web browsing but will now add a broader array of mobile apps for their businesses to be even more connected, more available, and more able to productively use those moments of time that are otherwise lost. Through the adoption of workflow apps like mobile faxing and communication apps for VoIP calling, SMBs can maximize productivity on the go and better manage and even co-mingle the dual demands of business and personal life.

2. SMBs Get Their Heads in the Cloud

In 2013, SMBs will fully embrace the cloud as they tap into the advantages of faster deployment and lower cost of ownership. SMBs had been slower to adopt the cloud, but that will change as they leverage the lower cost of delivery and mobility afforded by cloud based technology.

Cost and competition drive at least 2 in 3 SMBs to the cloud in 2013. With even more pressure from competition and the economy alike, SMBs and micro businesses will look to the cloud to grow their top and bottom lines. SMBs will find competitive advantages to using more cloud-based technology solutions from business communication services like phone, fax and web conferencing to hiring and payroll. Traditional consumer-facing cloud services are pivoting toward a business service model offering cost-effective and efficient solutions for SMBs from accounting to legal counsel. As this nascent market evolves SMBs will adopt at a faster rate putting at least 2 in 3 SMBs in the cloud in 2013.

Smarter, more agile solutions prevail. Small businesses will increase their technology IQ as cloud computing and anything-as-a-service (XaaS) become the default choice for how SMBs leverage technology. Over the next few years, SMBs and micro businesses will reconsider purchases for telephony (phone and fax), web and mail servers, and data backup. They will opt for the lower barrier to entry, flexibility and virtual/remote capabilities of cloud options over the space and location restrictions of premise-based solutions.

3. SMBs Will Work Smarter, Not Harder, with Integrated Systems

Integration will become the new black as businesses seek to gain efficiency with unified tools and systems that work collaboratively to drive results.

Bridging Marketing & Sales Technologies to Boost Revenue. Disconnected systems will be replaced by fully integrated business solutions. For example, email marketing will become one of the first applications for full integration with CRM services. This will allow sales and marketing organizations to easily execute campaigns and track the results, all within a single application.

Social Capabilities Become Integrated. Social is no longer the new and shiny platform on the block. In 2013 we will see a tighter integration of social tools into business platforms and processes. Social media will be integrated into core CRM solutions driving a faster sales cycle and lower cost of acquisition. This integration will make it easier to manage social media campaigns from within your CRM service. It will also offer points of contact to interact and strengthen relationships with customers and prospects in a more social environment.

See an infographic showing the three key trends here. For more information about j2 Global brands, visit www.j2.com. Or visit the eFax blog at http://blog.efax.com or the eVoice blog at http://blog.evoice.com.

About j2 Global

j2 Global (NASDAQ: JCOM) provides cloud services for business, offering Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. Founded in 1995, the company's messaging network spans more than 49 countries on six continents. j2 Global markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, and Onebox®. As of December 31, 2011, j2 Global had achieved 16 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit www.j2global.com. To learn more about j2 Global® cloud services brands, visit www.j2.com.

(1) To view the full press release, go to: http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2186203

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In their General Session at 15th Cloud Expo, Phil Jackson, Development Community Advocate at SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, to discuss how to take advantage of a multitude of compute option...
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Exp...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your de...
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? I...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using...
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the...
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speak...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful devic...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic instit...
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss this shifting dynamic with ...
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at 15th Cloud Expo, Mahesh Singh, President of BigData, Inc., to discuss how the Enterprise PMO takes center stage not only in developing th...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research dat...