@CloudExpo Authors: TJ Randall, Lori MacVittie, Elizabeth White, Carmen Gonzalez, Dana Gardner

News Feed Item

For SMBs, the Future Is Mobile, Social, and Connected

j2 Global Announces Trends That Will Impact SMBs in 2013: Smarter Deployment of Mobile and Cloud Technologies Will Drive Greater Efficiency and Productivity

LOS ANGELES, CA -- (Marketwire) -- 12/19/12 -- j2 Global, Inc. (NASDAQ: JCOM), cloud services provider for small businesses, including leading brands eVoice, eFax and Campaigner, today announced key trends and predictions that will impact small-to medium-sized businesses in the coming year. Mobility, expansion of the cloud, and integration of business services are the three key trends that SMBs must be ready for in 2013. See an infographic showing the three key trends here.

1. Mobilization of the Workforce Drives Productivity Gains

In 2011 we reached a new milestone with the number of smartphones sold exceeding the number of PCs sold. In a recent press release summarizing its 2011 country-level estimates, Canalys estimated that vendors shipped nearly 488 million smart phones to clients in 2011, compared to an estimated 414.6 million PCs.(1) This trend suggests a continuing mass mobilization of the global workforce.

Smartphones and tablets become ubiquitous. In 2013, companies will get smarter about how they use mobile devices. These tools are becoming ubiquitous, spanning industries, generations and job types. Smartphones and tablets will be leveraged more heavily as businesses move beyond using them just for simple communications. Business systems, such as CRM, will go mobile enabling teams to input and access sales information on-the-go, driving higher levels of communication and productivity. Collaboration tools that were previously office-bound -- like conference calling and web conferencing -- will be liberated to facilitate faster and more strategic responses to real-time business needs.

Mobile apps are where it's at. SMBs have already adopted smartphones and tablets for email and web browsing but will now add a broader array of mobile apps for their businesses to be even more connected, more available, and more able to productively use those moments of time that are otherwise lost. Through the adoption of workflow apps like mobile faxing and communication apps for VoIP calling, SMBs can maximize productivity on the go and better manage and even co-mingle the dual demands of business and personal life.

2. SMBs Get Their Heads in the Cloud

In 2013, SMBs will fully embrace the cloud as they tap into the advantages of faster deployment and lower cost of ownership. SMBs had been slower to adopt the cloud, but that will change as they leverage the lower cost of delivery and mobility afforded by cloud based technology.

Cost and competition drive at least 2 in 3 SMBs to the cloud in 2013. With even more pressure from competition and the economy alike, SMBs and micro businesses will look to the cloud to grow their top and bottom lines. SMBs will find competitive advantages to using more cloud-based technology solutions from business communication services like phone, fax and web conferencing to hiring and payroll. Traditional consumer-facing cloud services are pivoting toward a business service model offering cost-effective and efficient solutions for SMBs from accounting to legal counsel. As this nascent market evolves SMBs will adopt at a faster rate putting at least 2 in 3 SMBs in the cloud in 2013.

Smarter, more agile solutions prevail. Small businesses will increase their technology IQ as cloud computing and anything-as-a-service (XaaS) become the default choice for how SMBs leverage technology. Over the next few years, SMBs and micro businesses will reconsider purchases for telephony (phone and fax), web and mail servers, and data backup. They will opt for the lower barrier to entry, flexibility and virtual/remote capabilities of cloud options over the space and location restrictions of premise-based solutions.

3. SMBs Will Work Smarter, Not Harder, with Integrated Systems

Integration will become the new black as businesses seek to gain efficiency with unified tools and systems that work collaboratively to drive results.

Bridging Marketing & Sales Technologies to Boost Revenue. Disconnected systems will be replaced by fully integrated business solutions. For example, email marketing will become one of the first applications for full integration with CRM services. This will allow sales and marketing organizations to easily execute campaigns and track the results, all within a single application.

Social Capabilities Become Integrated. Social is no longer the new and shiny platform on the block. In 2013 we will see a tighter integration of social tools into business platforms and processes. Social media will be integrated into core CRM solutions driving a faster sales cycle and lower cost of acquisition. This integration will make it easier to manage social media campaigns from within your CRM service. It will also offer points of contact to interact and strengthen relationships with customers and prospects in a more social environment.

See an infographic showing the three key trends here. For more information about j2 Global brands, visit www.j2.com. Or visit the eFax blog at http://blog.efax.com or the eVoice blog at http://blog.evoice.com.

About j2 Global

j2 Global (NASDAQ: JCOM) provides cloud services for business, offering Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. Founded in 1995, the company's messaging network spans more than 49 countries on six continents. j2 Global markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, and Onebox®. As of December 31, 2011, j2 Global had achieved 16 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit www.j2global.com. To learn more about j2 Global® cloud services brands, visit www.j2.com.

(1) To view the full press release, go to: http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2186203

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...