Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
In this session Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the importance of knowing who SMB...| By Deney Dentel | Article Rating: |
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| December 27, 2012 06:00 AM EST | Reads: |
3,220 |
Business is continually seeking ways to improve functions. One of the most financially burdensome departments for many companies is IT. To succeed in any industry, a system needs to be in tune with the fast pace of the world it serves. Sustaining such an environment requires dedication to maintaining resources, both in terms of labor as well as equipment. Cutting out needed IT staff for a system that requires around the clock monitoring can halt business continuity should something go awry. Because the infrastructure and staff go hand-in-hand, not investing enough in either category will have adverse effects on business.
To circumvent these situations, companies are now seeking cloud computing models for business applications. Cloud computing is a concept that has a somewhat broad definition. Essentially, business systems for public cloud systems are services that provide the same functionality as network infrastructure to varying degrees. Rather than investing a large sum of money in creating a server environment to retain data and host applications, cloud services have much more appeal as the back-end mechanics for traditional computing environments are eliminated, requiring only a client and an internet connection to use such a service.

Currently, different cloud models exist that cater to different business models. Some industries require specific applications to run on designated platforms to carry out operations, so high levels of customization are needed whereas other businesses utilize only a few applications. Any model can be found in the cloud, which can be broken into three levels of service:
- IaaS - Infrastructure as a Service. This system is likened to a bare system that provides the framework for installing or building a platform that will further support applications. Although uncommon, this form of cloud computing is ideal for companies that use specific platforms for their business systems.
- PaaS - Platform as a Service. A PaaS is a computing environment that already has an interface for installing applications and manipulating data. A PaaS can serve developers by providing a workspace for creating custom applications. Generally, administrators will have control over this environment much like a Windows Server environment where users can share files and use applications.
- SaaS - Software as a Service. This is currently the most popular model for cloud computing. Rather than installing an application on each physical machine, the application is virtualized by the environment it is hosted from. This means that computer itself does not need to have the power to run the application, just an internet connection. SaaS can be utilized in lieu of networking computers for a common task, like data storage and specific application functions.
There are a few key benefits to the cloud that make it a worthy and often times better solution than an in-house system. The expenditures for building a server rack, purchasing software and paying staff are eliminated as cloud services are paid for on a subscription basis. The cloud is a secure way to effectively manage data as major cloud service providers like Microsoft's Azure System, the IBM SmartCloud and Amazon EC2 encrypt data in transit and storage. Such systems actual network infrastructures are maintained by professionals that strictly adhere to data privacy laws supplemented by the fact that access may be monitored and further audited to ensure that information is not compromised. Computers that connect to these systems can reserve processing power for other applications, rather than business critical systems. As mobile devices have become major components to business, many developers are making cloud services available through mobile applications for Android and iPhone devices. Businesses looking to save money and improve processes should consider making the switch to cloud models for the many benefits of the new wave of computing.
Published December 27, 2012 Reads 3,220
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
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Compelling consumer applications are created every day. Are you ready for the IT implications both internally and externally? As your datacenter needs more capacity, the cloud will be critical to success. What are the key considerations to help plan for the needed capacity over time? And how can the cloud best work with your existing applications?
In his General Session at the 12th International Cloud Expo, Brian Jawalka, Enterprise Solutions Architect at Rackspace Hosting, will open conversat...
Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open source software was often a commoditization of a market leader; Unix to Linux or Oracle to MySQL what’s changing is that the iterative nature, user context and the motto of releasing early and often are driving real ...
SYS-CON Events announced today that MetraTech Corp., the leading provider of agreements-based billing™, commerce and compensation solutions, has been named “Bronze Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
MetraTech Corp. is the leading provider of commerce, billing and compensation solutions enabling customers to monetize relationships with customers, partners, and suppliers. Its unique Agree...
Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security.
In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked.
Ross Brouse is the COO and President of Solar VPS. He is a tr...
Storage and Archive offerings are now exploding on the market. From end-user mobile devices to company tactical level, the cloud has become a black hole for every kind of data. But what are the risks, and what are the real needs?
In his session at the 12th International Cloud Expo, Alexandre Morel, Cloud Product Manager & Evangelist at OVH.com, will answer questions such as:
How to develop a strategy to use those offers as a base to develop mid and long-term value?
Should companies trust th...
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...
How your organization approaches capacity management will make or break your private cloud initiative. No longer a periodic sizing exercise, capacity management is now an essential element of daily infrastructure operations that impacts costs, performance risks, and the ability to respond to new workload requests.
In his session at the 12th International Cloud Expo, Andrew Hillier, Co-Founder & CTO of CiRBA, will show how to integrate next-generation capacity control with cloud stacks, includi...
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