Welcome!

@CloudExpo Authors: Elizabeth White, Kevin Jackson, Liz McMillan, Stackify Blog, Pat Romanski

News Feed Item

Nearly One in Two Sales Professionals Cite Lack of Mobile Access as Barrier to Selling, According to MicroStrategy Online Survey

MicroStrategy, a Global Leader in Mobile Software, Surveys 500 U.S. Organizations on Tablet Use

TYSONS CORNER, Va., Dec. 20, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software, today announced the results of a recent survey of over 500 U.S. organizations* on the use of tablet computers to support sales activities across many industries.

(Photo:  http://photos.prnewswire.com/prnh/20121220/NE32662-INFO )

Results of the survey reveal that:

  • Nearly one in two salespeople cite limited mobile access to key sales systems— i.e. Customer Relationship Management (CRM), Content Management, Order Management—as a challenge.
  • C-level executives point to their respective salesforces' lack of understanding of customer needs as a major barrier to selling (75%), along with failure to keep product knowledge current (50%).
  • The top five desired activities to perform on a mobile device include: create or update opportunities, view sales collateral, view CRM records, view sales analytics, and collaborate and share ideas with other sales team members.
  • Most sales organizations (72%) grade themselves at a B-level or below on sales meeting quality. To see additional survey result detail, visit: http://www.microstrategy.com/download/files/mobile/MSESurveyResults.pdf.

MicroStrategy's Mobile Platform meets the needs identified by this survey and drives sales effectiveness.

"Mobile apps, built on MicroStrategy, put comprehensive, dynamic product information on tablets and into the hands of salespeople at the point of interaction with customers--improving the quality and effectiveness of the meeting," said Dan Kerzner, Senior Vice President, Mobile, MicroStrategy Incorporated. "Organizations can positively impact sales productivity by deploying apps on mobile devices that integrate key sales systems, allowing salespeople to perform selling tasks while out working in the field. Our recent survey points to the pressing need for mobile, especially tablet-based solutions for corporate sales forces worldwide."

The MicroStrategy Mobile App Platform In Use Around the World

  • CEVA Sante Animale: Global veterinary pharmaceutical company CEVA Sante Animale built a sales enablement app that aggregates CRM, ERP and sales data, and makes that information available to one hundred sales reps both online and offline. According to Francois Tricot, CEVA Chief Information Officer, "The MicroStrategy sales app is very easy to use and provides our sales reps with immediate access to all the data they need to customize a conversation with a client -- even if they don't have network connectivity -- optimize their time, and make the sale. Sales reps don't like having to go back at the end of the day and update the CRM tool; they want a tool that helps them get their jobs done in real-time."
  • MicroStrategy: MicroStrategy utilizes its Mobile App Platform to support its own field sales team as well as partner organizations around the world. According to Jack Madigan, MicroStrategy Vice President of Worldwide Sales Programs, "MicroStrategy has blurred the line between all the back-end systems that sales reps would typically have to access on a siloed basis. Instead, MicroStrategy presents the back-end information to them seamlessly, in one app on a mobile device. Mobile app adoption across our global salesforce has been phenomenal."
  • Additional customers using the MicroStrategy Mobile Sales Effectiveness Apps to support their field sales teams, enhance customer engagement, and increase sales effectiveness include AutoTrader.com, Banco Espirito Santo, Lowe's Companies, MetLife, and Novartis Pharmaceuticals. These companies have chosen the MicroStrategy Mobile App platform because it is simple to use, intuitive, and requires little to no training.

On-Demand Webcast on Mobile Sales Effectiveness

In a recent webcast, MicroStrategy discussed detailed survey results as well as the types of MicroStrategy Mobile-built apps that customers across a variety of industries have deployed to support their field sales teams, enhance customer engagement, and increase sales effectiveness. The on-demand webcast and additional details on MicroStrategy Mobile Sales Effectiveness Apps are available at: www.microstrategy.com/mobile/sales-apps.

MicroStrategy App in iTunes App Store

To download the MicroStrategy Mobile iPad App, visit: https://itunes.apple.com/us/app/microstrategy-mobile-for-ipad/id382821025?mt=8. To download the MicroStrategy Mobile iPhone App, visit: https://itunes.apple.com/us/app/microstrategy-mobile-for-iphone/id376256699?mt=8. View "Apps for Sales" section to view demos and other related resources.

*This online survey is based on the responses of 500 U.S. organizations, predominately in sales (83%). Nearly 40 percent indicated their organization employed more than 25,000 people. The survey respondents represented a diverse group of industries, including pharmaceutical, healthcare, travel, manufacturing, technology, telecommunications, energy and utilities, consumer packaged goods, financial services, retail, and more.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions.  Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability.  MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps.  MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies.  The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications.  To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
[email protected]

SOURCE MicroStrategy Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...