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@CloudExpo Authors: Liz McMillan, Srinivasan Sundara Rajan, Dan Koloski, Pat Romanski, Elizabeth White

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Shell launches new Lubricants mobile app across Europe

Latest mobile application designed to make Lubricant selection easier

Shell, the number one global lubricants supplier*, today announced the launch of the Shell Lubricants app for iOS and Android. The app aims to become an essential tool for Shell customers across Europe and marks a further step into mobile for the global energy company.

The free app, which will initially launch in the United Kingdom, Russia, and Germany before rolling out to other regions, integrates the Shell LubeMatch lubricant selector tool, currently available on www.shell.com and allows users to find the right Shell lubricants for vehicles and industrial equipment.

Users can save their choices to 'Favourites' and access the latest news and promotions. The application provides lubricant recommendations for cars, motorcycles, vans, trucks, off-highway vehicles and industrial machinery and allows users to share these easily via email. The app also features a handy flashlight - especially useful for looking under the bonnet.

The app has built-in cloud enabled technology that will allow it to be continually refreshed with new content and making it a repeat destination for customers looking to find out more and make the right lubricants choice for their vehicles or machinery.

Oliver van Bilsen, Global Head of Digital for Shell Lubricants, commented "Mobile has become a hugely important platform globally and is a great way to add value to existing and potential customers. Shell aims to offer something more useful to customers than just another driving game; we wanted to differentiate Shell Lubricants and offer functionality that delivers real long-term value, and something that people will come back to time and time again.

"Shell Lubricants is the first to offer this in this marketplace and we are delighted with the feel and functionality of the app, which we will continue to expand out with more features to improve the overall user experience."

The app will be available for both iPhone and Android devices as of today from both the iTunes store (http://bit.ly/RGgzMv) and the Google play store (http://bit.ly/TtdblV)

-ENDS-

Notes to Editors

The app will be downloadable from the iTunes Store and Google Play store in Russia, Germany and the UK and will be available on supported platforms: iOS 5 or later on iPhone 3GS or later, iPod touch (3rd generation or later), or iPad and Android (OS 2.3 or later).

Other shell apps already available include the Investor & Media and Inside Energy apps and Shell Motorist app.

http://www.shell.com/global/aboutshell/mobile-apps.html

For Further information contact:
Leo Kellgren-Parker
[email protected]

*The tenth annual Kline and Company report on the global lubricants sector ("Global Lubricants Industry 2011: Market Analysis and Assessment") confirmed that Shell maintained its volume leadership position during 2011, enjoying a 13% market share. Shell also led globally in Kline's branded lubricants category

About Shell Lubricants
The term "Shell Lubricants" collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell's portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute market and sell lubricants in over 100 countries.

We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch -the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.

Shell's world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in Germany, Japan (in a joint venture with Showa Shell), the UK and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.

Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.

Read the original blog entry...

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