PASADENA, Calif., Dec. 21, 2012 /PRNewswire/ -- Wallaby Financial, the developer of an intelligent, cloud-based wallet and credit card recommendation engine, today announced the release of a free Android application. With the Wallaby application, consumers automatically direct spending to the credit card that offers the maximum travel, hotel, or cash back rewards for each transaction.

Consumers typically carry around four different credit cards, with fully 80% of these cards offering rewards. More than $12 billion is spent annually in rewards credit card membership fees. Despite this expenditure and the sheer number of credit cards, a high percentage of rewards points for air travel, hotel stays, or even cash back are simply not redeemed. In many cases, consumer spread out spending over too many credit cards instead of focusing on cards and reward preferences that best fit with their needs.

The Wallaby Android app follows the iOS version released in mid-November. Both applications are initially based on rules that follow the user's preferences. The app makes a credit card recommendation in real time  based on the type of transaction, limited time offers (such as double points on gas purchases), and other factors. The Wallaby app provides consumers with a greater level of insight into available rewards programs than has been available previously. This allows Wallaby users to pare down their credit cards and to take advantage of the best offers available at any particular time and with any selected merchant.

"Peer into the average person's wallet and you'll see several different credit cards, many of which offer some form of reward," said Matthew Goldman, CEO and Founder, Wallaby Financial. "Before our service, consumers could only maximize their rewards if they manually compiled lists of all current promotions, read and understood all the fine print, and were able to make the right purchasing decision on the fly. It was an inefficient model, where many users simply gave up on actually using their earned rewards. With our Android app, our proprietary algorithms and technology do all of the work, so the consumer can relax in the knowledge that they are getting the most rewards with every single transaction."

Led and co-founded by Matthew Goldman, CEO, and Todd Zino, CTO, Wallaby Financial is a Winter 2012 graduate of the Santa Monica, Calif.-based MuckerLab, a mentorship-driven startup company accelerator focused on serving Internet software, services and media entrepreneurs in Southern California.

Wallaby is backed by multiple venture and angel investor sources, led by Founders Fund's seed portfolio, FF Angel, and including WI Harper Group, Quotidian Ventures and Karlin Ventures.

Download the Wallaby App in the Play Store, visit www.walla.by/mobile to learn how Wallaby is transforming the credit card landscape, or to join the "Wait List" for the Wallaby Card, visit www.walla.by.

About Wallaby Financial
Wallaby Financial is building the first service to combine a cloud-based wallet with an intelligent credit card. Working alongside a consumer's existing credit cards, Wallaby's unique solutions ensure that a consumer maximizes the rewards available from each purchase. This is achieved automatically using Wallaby's proprietary real-time algorithms. In addition to gaining the most travel or cash back rewards from their cards, consumers can also set credit card preferences, and designate the percentage of spending that should go to individual cards. Wallaby also makes it easier for consumers to take advantage of marketing offers from merchants & banks to optimize their spending even further. The Wallaby Card can be used wherever major credit cards are accepted. For more information, please visit http://www.walla.by

SOURCE Wallaby Financial