Welcome!

Cloud Expo Authors: Jim Shepherd, PR.com Newswire, Walter Hinton, Jonathan Gershater, Shawn Douglass

News Feed Item

Pet Partners Selects PivotLink to Optimize Marketing and Accelerate Growth

National Veterinary Hospital Group Powering Marketing and Operational Analytics With PivotLink

SAN FRANCISCO, CA -- (Marketwire) -- 12/21/12 -- PivotLink, the leading provider of consumer marketing optimization applications delivered via Software as a Service (SaaS), today announced that Pet Partners, the second largest private owner of independent veterinary hospitals in the U.S., has selected PivotLink Customer PerformanceMETRIX and PivotLink RetailMETRIX applications to accelerate business decisions and drive its next stage of growth.

Improving Marketing Effectiveness and Streamlining Planning

Client segmentation and campaign optimization capabilities in Customer PerformanceMETRIX will allow Pet Partners to develop targeted and relevant marketing campaigns using RFM (recency, frequency, monetary) analysis and other best practices marketing metrics. In addition, Pet Partners will use dashboards and reports in RetailMETRIX to analyze scheduling, compliance, patient care, billing, order/inventory and other data. Executives and end users across its network will gain actionable insights into key business metrics, such as patient and client visits, medical compliance and hospital production.

Lance Sprinkle, chief financial officer (CFO) at Pet Partners, added, "As animal health providers who care deeply about animals, we are excited PivotLink will provide insights that will help us provide a superior experience for our clients and the best possible care for their pets."

"Analytics is a game-changer for high-growth companies intent on finding more relevant and lasting ways to engage their customers," said Bruce Armstrong, president & CEO, PivotLink. "We're excited Pet Partners will benefit from PivotLink's market-leading analytic solutions that put actionable marketing insights into the hands of business users."

About PivotLink Applications

PivotLink Customer PerformanceMETRIX provides self-service segmentation analytics, allowing marketers to improve their understanding about customers' buying behavior and define targeted groups based on similar characteristics. CPM uses the latest "big data" technologies to deliver a comprehensive understanding of customers across internal and third-party data sources.

PivotLink RetailMETRIX empowers business users to anticipate consumer demand and supply chain trends by exploring massive amounts of information from multiple data sources. RetailMETRIX offers over 30 reports and dashboards encompassing over 60 key performance metrics that provide best practice retail business analytics across Sales, Orders, Inventory, Merchandising, Finance and Customer Performance.

Find details on PivotLink Applications, including data sheets and demos at http://www.pivotlink.com/products.

Learn about Pet Partners at www.petpartnersusa.com.

About PivotLink Corporation

PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink's on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com. Follow @PivotLink at www.twitter.com/pivotlink and www.facebook.com/PivotLink.

PivotLink, Customer PerformanceMETRIX and RetailMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:

Joanna Rustin
PivotLink
415-544-5222
pr@pivotlink.com

More Stories By Marketwire .

Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.” Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...
“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.” Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree? Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
WSO2 on Thursday announced that WSO2 Vice President of Technology Evangelism Chris Haddad and SUSE Business Development Manager Frank Rego will lead a joint presentation at 12 International Cloud Expo. The session, "Bridging IaaS and PaaS to Deliver the Service-Oriented Data Center," is part of the event's Enterprise Cloud Computing Track on Thursday, June 13, 2013. The Cloud Expo conference is being held June 10-13, 2013 at the Javits Center in New York City. Bridging IaaS and PaaS to Deliver ...
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
Quantum Corp., a proven global expert in data protection and Big Data management, has announced that Senior Vice President of Cloud Solutions Henrik Rosendahl will present a session exploring the future of cloud data protection and the impact of data reduction technologies on cloud storage at the 12th International Cloud Expo. The conference takes place June 10-13 at the Javits Center in New York City. Rosendahl will explore trends in cloud-based backup and disaster recovery (DR) and how curre...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent? I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City. As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.” Cloud Co...