Welcome!

@CloudExpo Authors: Liz McMillan, Doron Kolton, Kevin Benedict, Yeshim Deniz, Carmen Gonzalez

News Feed Item

Sensing the Future: Ford Issues Predictions for Next Wave of Automotive Electronics Innovation

DEARBORN, Mich., Dec. 21, 2012 /PRNewswire/ --

  • Ford vehicles including the all-new 2013 Fusion are increasingly equipped with sensors that assist drivers with increased awareness
  • Sensor fusion, machine learning, and "big data" among the predictions for the next wave of Ford research and development

State-of-the-art sensing, computing and communications systems are not only quickly changing consumer expectations in people's everyday lives, but are driving innovation in the automotive industry at an incredible pace in preparation for the future.

"Ford was founded on the innovative spirit of Henry Ford, and the opportunity today to reinvent the driving experience excites us just as it probably would have him," said Paul Mascarenas, vice president and chief technical officer of Ford. "Technology is enabling Ford to bring a new level of awareness and intelligence that will dramatically enhance our customers' time behind the wheel."

As CTO, Mascarenas has been leading the team researching and developing new technologies for Ford vehicles, particularly in the area of driver assistance and mobile device connectivity.

"The new Fusion sedan demonstrates how we're making the car smarter using attainable and affordable technology and thus helping create a better driver," continues Mascarenas. "Fusion features an unprecedented level of sensors for its driver assist technologies, machine learning techniques to deliver more electric-only driving on the hybrids, and innovative graphical interfaces to help coach drivers to be as fuel efficient as possible."

With more than 145 actuators, 4716 signals, and 74 sensors including radar, sonar, cameras, accelerometers, temperature and even rain sensors, the 2013 Fusion can monitor the perimeter around the car and see into places that are not readily visible from the driver's seat. These sensors produce more than 25 gigabytes of data per hour which is analyzed by more than 70 on-board computers. The actuators combined with signal information from the driver assist sensors can alert the driver to potential dangers, and actively assist with parking and lane keeping.

"So far we've just scratched the surface of what is possible," said Mascarenas. "In the Fusion, we have sensors and actuators that act independently as part of the assist features. The next phase, currently in research, involves sensor fusion, where engineers learn how to more comprehensively characterize the environment by blending multiple signals, and add externally available information through cloud connectivity."

According to Mascarenas' predictions, top areas for car technology innovation in the coming years will include:

  • "Big data" analysis and intelligent decision making: Ford is researching the use of real-time sensor data – radar and camera-based – that can help evaluate external factors affecting driver attention, such as traffic congestion, and thus limit potential distractions such as an incoming phone call
  • Upgradeable, customizable hardware: Ford's OpenXC research platform looks at the potential for open-source, community-driven innovation of plug-and-play hardware modules that provide infinite opportunities for rapid customization
  • Seamless integration across cloud ecosystems: The success of Ford SYNC® has been linked to its open, agnostic platform strategy that has allowed for adoption and compatibility with the burgeoning mobile ecosystem; the next step is to do the same for the consumer shift toward cloud-based services
  • Advanced machine learning: The new Fusion and C-MAX Energi plug-in hybrids utilize EV+, a feature that learns the typical locations of charging, such as home and office, and then automatically maximizes electric-only driving mode when nearing those locations
  • Biometrics: Ford is researching biometric sensors, such as those embedded in a car seat, to measure stress levels for a more personalized response from driver assist technologies, because skill levels – and thus stress – can vary in certain situations
  • Prediction: Ford researchers are looking at ways to predict driver behavior, such as a driver's destination based on prior history, to help optimize and configure vehicle controls for improved performance such as better energy management
  • Rapid data authentication: Ford sees significant potential in vehicle-to-vehicle communications and is actively researching the technology globally, including advanced Wi-Fi® with rapid authentication capability so that cars can exchange information quickly and securely, helping drivers avoid potential collisions

"All of these areas of research are well within our reach," concludes Mascarenas. "The key to readiness and implementation in Ford vehicles is ensuring the customer experience of these technology features trumps the technology itself." 

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

 

SOURCE Ford Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.