Welcome!

Cloud Expo Authors: Pat Romanski, Ignacio M. Llorente, Haim Koshchitzky, Liz McMillan, Gary Kaiser

News Feed Item

Sensing the Future: Ford Issues Predictions for Next Wave of Automotive Electronics Innovation

DEARBORN, Mich., Dec. 21, 2012 /PRNewswire/ --

  • Ford vehicles including the all-new 2013 Fusion are increasingly equipped with sensors that assist drivers with increased awareness
  • Sensor fusion, machine learning, and "big data" among the predictions for the next wave of Ford research and development

State-of-the-art sensing, computing and communications systems are not only quickly changing consumer expectations in people's everyday lives, but are driving innovation in the automotive industry at an incredible pace in preparation for the future.

"Ford was founded on the innovative spirit of Henry Ford, and the opportunity today to reinvent the driving experience excites us just as it probably would have him," said Paul Mascarenas, vice president and chief technical officer of Ford. "Technology is enabling Ford to bring a new level of awareness and intelligence that will dramatically enhance our customers' time behind the wheel."

As CTO, Mascarenas has been leading the team researching and developing new technologies for Ford vehicles, particularly in the area of driver assistance and mobile device connectivity.

"The new Fusion sedan demonstrates how we're making the car smarter using attainable and affordable technology and thus helping create a better driver," continues Mascarenas. "Fusion features an unprecedented level of sensors for its driver assist technologies, machine learning techniques to deliver more electric-only driving on the hybrids, and innovative graphical interfaces to help coach drivers to be as fuel efficient as possible."

With more than 145 actuators, 4716 signals, and 74 sensors including radar, sonar, cameras, accelerometers, temperature and even rain sensors, the 2013 Fusion can monitor the perimeter around the car and see into places that are not readily visible from the driver's seat. These sensors produce more than 25 gigabytes of data per hour which is analyzed by more than 70 on-board computers. The actuators combined with signal information from the driver assist sensors can alert the driver to potential dangers, and actively assist with parking and lane keeping.

"So far we've just scratched the surface of what is possible," said Mascarenas. "In the Fusion, we have sensors and actuators that act independently as part of the assist features. The next phase, currently in research, involves sensor fusion, where engineers learn how to more comprehensively characterize the environment by blending multiple signals, and add externally available information through cloud connectivity."

According to Mascarenas' predictions, top areas for car technology innovation in the coming years will include:

  • "Big data" analysis and intelligent decision making: Ford is researching the use of real-time sensor data – radar and camera-based – that can help evaluate external factors affecting driver attention, such as traffic congestion, and thus limit potential distractions such as an incoming phone call
  • Upgradeable, customizable hardware: Ford's OpenXC research platform looks at the potential for open-source, community-driven innovation of plug-and-play hardware modules that provide infinite opportunities for rapid customization
  • Seamless integration across cloud ecosystems: The success of Ford SYNC® has been linked to its open, agnostic platform strategy that has allowed for adoption and compatibility with the burgeoning mobile ecosystem; the next step is to do the same for the consumer shift toward cloud-based services
  • Advanced machine learning: The new Fusion and C-MAX Energi plug-in hybrids utilize EV+, a feature that learns the typical locations of charging, such as home and office, and then automatically maximizes electric-only driving mode when nearing those locations
  • Biometrics: Ford is researching biometric sensors, such as those embedded in a car seat, to measure stress levels for a more personalized response from driver assist technologies, because skill levels – and thus stress – can vary in certain situations
  • Prediction: Ford researchers are looking at ways to predict driver behavior, such as a driver's destination based on prior history, to help optimize and configure vehicle controls for improved performance such as better energy management
  • Rapid data authentication: Ford sees significant potential in vehicle-to-vehicle communications and is actively researching the technology globally, including advanced Wi-Fi® with rapid authentication capability so that cars can exchange information quickly and securely, helping drivers avoid potential collisions

"All of these areas of research are well within our reach," concludes Mascarenas. "The key to readiness and implementation in Ford vehicles is ensuring the customer experience of these technology features trumps the technology itself." 

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

 

SOURCE Ford Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
All too many discussions about DevOps conclude that the solution is an all-purpose player: developer and operations guru, complete with pager for round-the-clock duty. For most organizations that is not the way forward. In his session at DevOps Summit, Bernard Golden, Vice President of Strategy at ActiveState, will discuss how to achieve the agility and speed of end-to-end automation without requiring an organization stocked with Supermen and Superwomen.