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Cloud Expo Authors: Mike Kavis, Tom Scearce, Elizabeth White, Liz McMillan, David Sprott

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SaaS Provider PadiAct Achieves Triple-Digit Growth with Avangate

Avangate, the agile eCommerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, has helped SaaS provider PadiAct achieve over 330% annual growth. A provider of SaaS email subscription and lead generation services, PadiAct is leveraging the Avangate solution to increase sales, improve conversion rates, and serve global markets.

PadiAct was looking for commerce solutions that go beyond just subscriptions and span the ability to manage all customer touchpoints through subscription billing, payments, as well as expert services to help PadiAct drive international distribution and accelerate global software sales.

Avangate's extensive global selling capabilities, including geo-specific payment, language and user interface templates, enabled Padiact to quickly double the number of countries it could sell into without having to add resources. Additionally, PadiAct leveraged the Avangate platform and customizable shopping cart capabilities to boost conversions from its free trial offering to achieve an impressive 85% conversion rate for customers who reached the limits of the trial. Avangate’s seamless buying experience helped enable these high conversion rates, leading to thousands of new customers for PadiAct.

“Avangate helped us increase our worldwide SaaS sales by over 300% this year. They are facilitating this growth by providing streamlined purchasing services and localized capabilities that enable PadiAct to reach new markets and convert trial customers to paying customers,” says Claudiu Murariu, PadiAct Co-Founder. “The benefits of Avangate don’t stop there: an API for upgrading and downgrading subscriptions with the click of a button, impeccable order and payment support, and managed invoice process mean that we can focus on building better products and not have to worry about stitching together an eCommerce, billing, and global payments solution ourselves.”

“PadiAct’s success with Avangate illustrates the importance of a flexible, global eCommerce solution for any SaaS company,” says Michael Ni, Avangate’s CMO/ SVP of Marketing and Products. “Using a proven framework to support billing and subscriptions, automating processes and localizing operations allows SaaS companies to expand to new markets quickly, build their global footprint and keep focused on their core products. PadiAct is yet another example of a company benefiting from the Avangate Commerce platform to efficiently monetize their SaaS product and achieve rapid international growth.”

For more information about PadiAct’s success with Avangate, read the full SaaS case study.

About PadiAct:

A SaaS web application designed for online marketing departments and agencies, PadiAct enables marketers to interact with specific website traffic segments, providing the right message at the right time in order to increase email subscription rates and collect highly targeted leads.

For more information, check out www.padiact.com.

About Avangate

Avangate is an advanced eCommerce provider that enables Software and Software-as-a-Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate’s scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.

More information can be found on avangate.com

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