Welcome!

@CloudExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Jeev Trika, Sujoy Sen

Related Topics: SDN Journal, Microservices Expo, Microsoft Cloud, Containers Expo Blog, Agile Computing, @CloudExpo, @BigDataExpo

SDN Journal: Article

Emerging IT and Data Center Trends in 2013

Software defined networks (SDNs) will move from hype and vision to implementation

Many companies and enterprises in 2012 witnessed the proliferation of network data as a huge and growing problem across data centers. Additional data center solutions were needed to access, process, analyze, and deliver it instantly on a global basis to millions of users. Several advances and solutions help address these problems and issues. However, data centers are continuing to grow.

According to the 2012 Data Center Industry Census, data centers are expected to grow from US$105 billion to US$120 billion in 2013(DatacenterDynamics. [Oct. 2012]. The 2012 DatacenterDynamics Industry Census). Given this continued growth, more improvements and innovations will be made in the IT and data center industry as 2013 approaches. The following outlines several trends that will emerge and come to fruition in 2013:

1. The Network Adapter Walk of Fame: The Democratization of Hollywood
Digital media (movie editing, CGI, pre-production, broadcast, etc.) is rapidly adopting new IT infrastructure. Film and music video companies are adopting 10GbE network attached storage and application acceleration. Hollywood film editors are now winning Academy Awards not only on vertical solutions with million dollar price tags but also with Apple's FinalCut Pro running on cost-effective Mac workstations. This trend has been driven by the availability of digital media hardware and software technology such as 4K cameras that enable small companies to develop and deliver quality HD content at 1/20 the cost of previous technologies.

2. Intel Down But Not Out
Intel's client business is stalled and the company has not yet made a big win in mobile. Netbooks died a quick, well-deserved death. But in the high-end server segment, during 2013 we should see Intel make sense of all of its high-speed interconnect acquisitions. Just like its support and innovation around Thunderbolt and Lightpeak, we can expect to see products coming from the Cray HPC interconnect, Fulcrum and QLogic acquisitions driving the growth of high-end server, workstation and HPC cluster markets.

3. To Infinity and Beyond: What's after the x86 Architecture?
Customers do have problems with the X86 architecture lacking the ability to directly address performance issues in such areas as graphics, gaming, visualization of seismic data, high-speed analytics to catch threats to national security, as well as real-time packet inspection and Big Data on large-scale clusters using MapReduce. However, various high-performance platforms and tools such as GPUs, cell processors, and FPGAs are available to address parallelization and acceleration techniques. Modern FPGAs represent much more than a multitude of configurable logic gates. They can now justifiably be referred to as a system on a chip (SoC), when integrated with multi-core processors and a rich set of peripherals. During 2013, modern tools such as OpenCL from Altera and open FPGA application acceleration platforms will enable engineers with little hardware experience to write parallel algorithms and execute embedded designs with FPGAs.

4. SDNs, From Hyperbole to Hope
In 2013, software defined networks (SDNs) will move from hype and vision to implementation. Google has already implemented an SDN WAN.

Other Web 2.0 companies are using SDN as a component of their multi-tenant data centers. In the coming year, companies and enterprises of all sizes will be attracted to the promise of building their networks with SDN components. They will be able to move away from closed proprietary switch and router hardware and use horizontal, open networking interfaces running on cost-effective merchant silicon. Agility and security will be key to their success.

5. Clouds: From Vapor to Business Value
Clouds have always been more about a new business model than new products and technologies. To date, Amazon has had the most successful B2B cloud implementation. With the availability of SDNs and other tools, more small and medium businesses will outsource compute and services to public clouds, while IT managers at large Fortune 100 enterprises will build hybrid clouds serving internal clients and external customers. Inevitably, as more valuable individual and corporate data moves to these clouds, bad guys will attempt to gain access to private information, making security even more vital.

6. The Need for Real-Time Security at Web 2.0 Speed
In this brave new world, IT managers and security architects will need to implement data loss prevention, intrusion detection and intrusion prevention schemes that operate in real time. Embedded network security systems using the latest FGPAs deployed as bumps in the wire in distributed security architecture will be the ideal response to this challenge.

From cloud and SDN solidifying their role in IT, to networking becoming a key component in entertainment, 2013 will be designated the "Year of IT and data centers." More organizations will implement data center technology while making more strategic IT decisions to increase successes.

More Stories By Bruce Tolley

Bruce Tolley, PhD, is Vice President, Solutions and Outbound Marketing, at Solarflare. Previously, he served as Solarflare's Vice President of Marketing, and earlier Director of Product Management. Prior to joining Solarflare, Tolley was a Senior Product Line Manager at Cisco Systems where he managed the Ethernet transceiver business, and launched Layer 2/3/4, Metro Ethernet, 10 Gigabit switches. Prior to Cisco, he served in various marketing management roles at 3Com Corporation.

Formerly Study Group Chair of the IEEE 802.3aq 10GBASE-LRM standards project, Tolley has been frequent contributor to the IEEE 802.3 Ethernet standards projects. He holds a BA from UC Santa Cruz, MA from Stanford University, MBA from Haas School of Business, UC Berkeley, and a PhD from Stanford University.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...