@CloudExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, Carmen Gonzalez

Related Topics: Microservices Expo, Microsoft Cloud, Open Source Cloud, Containers Expo Blog, @CloudExpo, @BigDataExpo, SDN Journal

Microservices Expo: Article

ZapThink’s 2012 Retrospective and Predictions for 2013

The rules of Cyberspace suddenly and dramatically rewrite themselves

Welcome to the twelfth – yes, the twelfth! – annual installment of ZapThink’s annual retrospective and predictions for the coming year. Since we started the trend with our 2003 predictions and 2002 retrospective ZapFlash, we have taken a different tack than most IT prognosticators in that we actually grade ourselves on our predictions from the previous year, for better or worse. Last year we scored ourselves 2.5 out of 3, even going so far as to predict Amazon’s 2011 crash. Predictions for 2012? Not so good. But regardless of how well our guesses turned out, the result still makes for a story worth telling.

Our Results from Last Year
We made three predictions for 2012
in last year’s ZapFlash:

Future First steals thunder from the Cloud – We expected a shift in the US government’s attention away from Cloud Computing and the FedRAMP initiative to Federal CIO Steven VanRoekel’s Future First initiative, which combined Cloud, lean approaches, Agile, and open source. We’re awarding ourselves a score of 75% on this one. Yes, FedRAMP has become more time-consuming and bureaucratic as we predicted, and the government is moving forward with notable Agile successes as well as greater open source efforts. But unfortunately, the “Future First” moniker has not caught the excitement of the government or the public the way we had hoped it would.

HTML 5 becomes the glue of the ZapThink 2020 vision – We’ll give ourselves half a point on this one. Yes, according to the W3C, HTML 5 is now feature complete: an important milestone on the road to becoming a fully ratified standard. But that doesn’t mean it’s far enough along for broad adoption, or that it contains all the features everybody wants from it. Mobile phone developers are still more likely to code within the native environments on their respective devices, citing HTML 5 compatibility and performance issues. And then there’s all the work going into HTML 5.1. Yes, maybe HTML 5 will be the glue someday, but the glue is far from dry.

The rise of RESTful BPM – We hedged our bets on this one, pointing out that all 2012 would bring on this topic would be increased buzz. But in all fairness, we missed the target on this one. We couldn’t identify any buzz around Business Process Management (BPM) at all in 2012, RESTful or otherwise. Perhaps our timing was off, but there are no indications that RESTful BPM will be a hot topic in 2013 either.

Predictions for 2013
You’d think after awarding ourselves a dismal 1.25 out of 3, we’d make some safer predictions for 2013. Well, that’s not the ZapThink way. Here, then, are our prognostications for the coming year.

Cloudwashing reaches a level of desperation – Vendors’ all-to-common practice of using the “Cloud” label on their products or services regardless of whether what they’re offering has anything to do with the Cloud, aka Cloudwashing, is nothing new. But we predict that in 2013, Cloudwashing will reach a fevered pitch, as many vendors finally realize that they simply cannot leverage the Cloud cost-effectively in their product strategies. After all, Cloud Computing is inherently threatening to traditional vendors, as it enables customers to avoid purchasing their products altogether. Expect to hear louder, more extreme condemnations of Public Clouds, more detailed and elaborate Cloudwashing obfuscations of product features, and perhaps a few spectacular vendor flameouts.

There is also a serious risk that the Cloudwashers will win this battle. Just as the middleware vendors won the SOA battle, turning an architectural approach into a set of ESB features, “Cloud” vendors may wreak the same havoc with the Cloud. Here’s how you can tell if a vendor is trying to pull the wool over your eyes: cross out the word “Cloud” in their marketing and write in either “Web” or “virtualized data center.” If their marketing ends up saying essentially the same thing as it did when it was Cloudwashed, you know they’re trying to fool you. Be warned!

Next generation SOA begins to coalesce – For years, ZapThink has touted the difference between the practice of SOA and purported implementations of SOA. Our mantra has always been that SOA is protocol and technology independent: it doesn’t require Web Services, or ESBs, or any of the heavyweight IT infrastructure that has given SOA its reputation of complexity and failure. With the rise of Cloud Computing, architects are increasingly realizing that the bits and pieces of SOA best practice – loose coupling, intermediary-based abstraction, and automated governance, to name a few – can and should be applied as appropriate, independent of the existence of any specific, funded SOA effort.

In 2013, we predict that these miscellaneous patterns and practices will gradually coalesce into a kind of “post-SOA” architectural approach. Yes, it will still center on achieving greater levels of business agility in the context of heterogeneous resources, but this next-generation architecture ZapThink calls Agile Architecture goes beyond middleware-centric legacy enablement, leveraging hypermedia-driven, Cloud based approaches for achieving agility in the enterprise. In fact, it’s no mistake that this next generation approach is at the core of our new book, The Agile Architecture Revolution, coming out in the spring.

Cyber-9/11 – Finally, a prediction we sincerely hope does not come to pass. We predict some kind of Cyberattack so remarkable, so damaging, that it forever changes the way the world looks at the ongoing Cyberwar. Just as 9/11 changed our world forever, the attack we predict will have the same kind of psychological impact. You may not believe we’re in the midst of a Cyberwar now, but after the Cyber-9/11, no one will have any remaining doubts.

The ZapThink Take
The common theme across our three predictions is some kind of conflict between two opposing forces. We have the dinosaur software vendors struggling to maintain relevance vs. the new world of the Cloud. There’s old guard SOA, mired in the complexity of middleware and Web Services, vs. lightweight, hypermedia-driven, Cloud-friendly approaches to achieving greater agility via loose coupling. And there’s the world before the Cyber-9/11, where people don’t even realize they’re fighting a Cyberwar, vs. post-Cyber-9/11, where the rules of Cyberspace suddenly and dramatically rewrite themselves.

Fundamentally, this dichotomy is between the old way of doing things: slow, expensive, and inflexible, vs. the new way: agile, lightweight, and Web-centric. This dichotomy plays itself out in enterprises across the world. It’s one aspect of the perennial battle between siloed, bureaucratic organizations that lead to redundant legacy environments and architecture-driven organizations that can innovate even as they grow. The bureaucracies are the incumbents, the innovators are the challengers. Will 2013 be the year the advantage shifts to the innovators? Only time will tell.

Image credit: Mark Skipper

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@CloudExpo Stories
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
As companies adopt the cloud-to-streamline workflow, deployment hasn’t been very seamless because of IT concerns surrounding security risks. The cloud offers many benefits, but protecting and securing information can be tricky across multiple cloud providers and remains IT’s overall responsibility. In his session at 19th Cloud Expo, Simon Bain, CEO of SearchYourCloud, will address security compliance issues associated with cloud applications and how document-level encryption is critical for sup...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.