|By Jason Bloomberg||
|January 4, 2013 09:45 AM EST||
Welcome to the twelfth – yes, the twelfth! – annual installment of ZapThink’s annual retrospective and predictions for the coming year. Since we started the trend with our 2003 predictions and 2002 retrospective ZapFlash, we have taken a different tack than most IT prognosticators in that we actually grade ourselves on our predictions from the previous year, for better or worse. Last year we scored ourselves 2.5 out of 3, even going so far as to predict Amazon’s 2011 crash. Predictions for 2012? Not so good. But regardless of how well our guesses turned out, the result still makes for a story worth telling.
Our Results from Last Year
We made three predictions for 2012 in last year’s ZapFlash:
Future First steals thunder from the Cloud – We expected a shift in the US government’s attention away from Cloud Computing and the FedRAMP initiative to Federal CIO Steven VanRoekel’s Future First initiative, which combined Cloud, lean approaches, Agile, and open source. We’re awarding ourselves a score of 75% on this one. Yes, FedRAMP has become more time-consuming and bureaucratic as we predicted, and the government is moving forward with notable Agile successes as well as greater open source efforts. But unfortunately, the “Future First” moniker has not caught the excitement of the government or the public the way we had hoped it would.
HTML 5 becomes the glue of the ZapThink 2020 vision – We’ll give ourselves half a point on this one. Yes, according to the W3C, HTML 5 is now feature complete: an important milestone on the road to becoming a fully ratified standard. But that doesn’t mean it’s far enough along for broad adoption, or that it contains all the features everybody wants from it. Mobile phone developers are still more likely to code within the native environments on their respective devices, citing HTML 5 compatibility and performance issues. And then there’s all the work going into HTML 5.1. Yes, maybe HTML 5 will be the glue someday, but the glue is far from dry.
The rise of RESTful BPM – We hedged our bets on this one, pointing out that all 2012 would bring on this topic would be increased buzz. But in all fairness, we missed the target on this one. We couldn’t identify any buzz around Business Process Management (BPM) at all in 2012, RESTful or otherwise. Perhaps our timing was off, but there are no indications that RESTful BPM will be a hot topic in 2013 either.
Predictions for 2013
You’d think after awarding ourselves a dismal 1.25 out of 3, we’d make some safer predictions for 2013. Well, that’s not the ZapThink way. Here, then, are our prognostications for the coming year.
Cloudwashing reaches a level of desperation – Vendors’ all-to-common practice of using the “Cloud” label on their products or services regardless of whether what they’re offering has anything to do with the Cloud, aka Cloudwashing, is nothing new. But we predict that in 2013, Cloudwashing will reach a fevered pitch, as many vendors finally realize that they simply cannot leverage the Cloud cost-effectively in their product strategies. After all, Cloud Computing is inherently threatening to traditional vendors, as it enables customers to avoid purchasing their products altogether. Expect to hear louder, more extreme condemnations of Public Clouds, more detailed and elaborate Cloudwashing obfuscations of product features, and perhaps a few spectacular vendor flameouts.
There is also a serious risk that the Cloudwashers will win this battle. Just as the middleware vendors won the SOA battle, turning an architectural approach into a set of ESB features, “Cloud” vendors may wreak the same havoc with the Cloud. Here’s how you can tell if a vendor is trying to pull the wool over your eyes: cross out the word “Cloud” in their marketing and write in either “Web” or “virtualized data center.” If their marketing ends up saying essentially the same thing as it did when it was Cloudwashed, you know they’re trying to fool you. Be warned!
Next generation SOA begins to coalesce – For years, ZapThink has touted the difference between the practice of SOA and purported implementations of SOA. Our mantra has always been that SOA is protocol and technology independent: it doesn’t require Web Services, or ESBs, or any of the heavyweight IT infrastructure that has given SOA its reputation of complexity and failure. With the rise of Cloud Computing, architects are increasingly realizing that the bits and pieces of SOA best practice – loose coupling, intermediary-based abstraction, and automated governance, to name a few – can and should be applied as appropriate, independent of the existence of any specific, funded SOA effort.
In 2013, we predict that these miscellaneous patterns and practices will gradually coalesce into a kind of “post-SOA” architectural approach. Yes, it will still center on achieving greater levels of business agility in the context of heterogeneous resources, but this next-generation architecture ZapThink calls Agile Architecture goes beyond middleware-centric legacy enablement, leveraging hypermedia-driven, Cloud based approaches for achieving agility in the enterprise. In fact, it’s no mistake that this next generation approach is at the core of our new book, The Agile Architecture Revolution, coming out in the spring.
Cyber-9/11 – Finally, a prediction we sincerely hope does not come to pass. We predict some kind of Cyberattack so remarkable, so damaging, that it forever changes the way the world looks at the ongoing Cyberwar. Just as 9/11 changed our world forever, the attack we predict will have the same kind of psychological impact. You may not believe we’re in the midst of a Cyberwar now, but after the Cyber-9/11, no one will have any remaining doubts.
The ZapThink Take
The common theme across our three predictions is some kind of conflict between two opposing forces. We have the dinosaur software vendors struggling to maintain relevance vs. the new world of the Cloud. There’s old guard SOA, mired in the complexity of middleware and Web Services, vs. lightweight, hypermedia-driven, Cloud-friendly approaches to achieving greater agility via loose coupling. And there’s the world before the Cyber-9/11, where people don’t even realize they’re fighting a Cyberwar, vs. post-Cyber-9/11, where the rules of Cyberspace suddenly and dramatically rewrite themselves.
Fundamentally, this dichotomy is between the old way of doing things: slow, expensive, and inflexible, vs. the new way: agile, lightweight, and Web-centric. This dichotomy plays itself out in enterprises across the world. It’s one aspect of the perennial battle between siloed, bureaucratic organizations that lead to redundant legacy environments and architecture-driven organizations that can innovate even as they grow. The bureaucracies are the incumbents, the innovators are the challengers. Will 2013 be the year the advantage shifts to the innovators? Only time will tell.
Image credit: Mark Skipper
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Sep. 30, 2016 09:00 PM EDT Reads: 2,805
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 30, 2016 09:00 PM EDT Reads: 4,040
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 08:45 PM EDT Reads: 457
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 08:30 PM EDT Reads: 448
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 30, 2016 08:15 PM EDT Reads: 741
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Sep. 30, 2016 08:00 PM EDT Reads: 1,561
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Sep. 30, 2016 07:30 PM EDT Reads: 555
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Sep. 30, 2016 07:15 PM EDT Reads: 5,406
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 07:15 PM EDT Reads: 451
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 30, 2016 07:00 PM EDT Reads: 2,454
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Sep. 30, 2016 06:45 PM EDT Reads: 745
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 30, 2016 06:30 PM EDT Reads: 2,907
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 30, 2016 06:15 PM EDT Reads: 1,624
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Sep. 30, 2016 06:15 PM EDT Reads: 3,152
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 30, 2016 06:15 PM EDT Reads: 3,535
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 30, 2016 05:45 PM EDT Reads: 1,378
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 30, 2016 04:45 PM EDT Reads: 2,016
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 30, 2016 04:30 PM EDT Reads: 1,832
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 30, 2016 04:00 PM EDT Reads: 3,594
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Sep. 30, 2016 03:45 PM EDT Reads: 3,670