Welcome!

Cloud Expo Authors: Elizabeth White, JP Morgenthal, Esmeralda Swartz, Sandi Mappic, Roger Strukhoff

Related Topics: Big Data Journal, SOA & WOA, Virtualization, Cloud Expo, Apache, SDN Journal

Big Data Journal: Blog Feed Post

Big Data Predictions for 2013

Which Big Data market segments will grow the fastest in 2013?

My prediction for 2013 is that competitive advantage will translate into enterprises using sophisticated Big Data analytics to create a new breed of applications - Intelligent Applications.

"It's more than just insights from MapReduce", a CIO from a fortune 100 told me, "It's about using data to make our customer touch points more engaging, more interactive, more intelligent."

So when you hear about "Big Data solutions," you need to translate that into a new category of "Intelligent Applications." At the end of the day, it's not about people pouring through petabytes of data. It's actually about how one turns the data into revenue (or profits).

This means that you MUST:

  1. Start with the business problem first (preferably one with revenue upside versus cost savings)
  2. Determine which data elements you can leverage AFTER #1
  3. Define an analytical three-tier architecture (as shown above)

Which Big Data market segments will grow the fastest in 2013?
Morgan Stanley named the top ten as follows:

  1. Healthcare
  2. Entertainment
  3. Com/Media
  4. Manufacturing
  5. Financial
  6. Business Services
  7. Transportation
  8. Web Tech
  9. Distribution
  10. Engineering

Many have predicted which Industry is the most attractive (see McKinsey's Quarterly for another). I personally like Ad-Tech and Financial Services for verticals....followed by Information Management , Health (if you can partner to speed up sales cycles), and Communications.

But what about market segments by technology?

I predict, as shown above, that Data Analytics as a Service (or also referred to as Big Data as a Service (BDaaS)) will have the highest growth (obviously building from a small base in revenue given its level of maturity). Business Intelligence as a Service is the next high-growth segment, given the need for easier ways to present and visualize data, followed by Logging as a Service.

But don't take my word for this....my data comes from prominent research organizations. I'm just compiling and presenting their data in a slightly new way.

What challenges will end-user organizations struggle with the most in 2013?
End-users will continue to struggle with making sense out of the many technologies available. Is it EMC Greenplum connected to EMC Hadoop? Is it Cloudera Impala + Hadoop? Is it AsterData + Hortonworks? Is it MapR Hbase + HDFS? I think one thing is definite....you have lots of options.

The biggest problem will be whether they are actually satisfying the needs of the business problem. Here are my leading predictions for end-user organizations:

  1. End users just want to solve problems, but will continue to fight IT over who owns the platform powering their much-needed data-driven applications
  2. Ultimately, end-users will be forced to chase "shinny objects" because IT groups will persuade them to wait for the "technology bake-offs" around the Big Data platform soon to be launched (24 months from now)
  3. In the end, many organizations will fail at creating value from Big Data due to a lack of focus on business problems, time-to-market, and in some cases the wrong technology choice

What are some of the key technologies that will dominate the Big Data market in 2013?

So many equate Big Data with Hadoop. But as you begin to see with announcements like Impala from Cloudera, it's more than just Hadoop. It's about servicing all the application response time requirements. It's about volume, velocity, and variety but also time-to-value with your data analytics.

My prediction for 2013 is that you will need the following technology components:

  • Real-time stream processing
  • Ad-hoc analytics (see NoSQL and NewSQL data stores)
  • Batch Analytics

Not one, but all three!

What steps can customers take to maximize competitive advantage with Big Data in 2013?
Competitive advantage is ALL about time-to-market. I have no doubt that every Global 2000 company will launch their Big Data initiatives in 2013. The question is when they will turn those initiatives into additional revenue...how long will it take from the time that they hire Accenture, CSC, Capgemini, IBM or the like to implement their Big Data strategies, to launching an intelligent application?

My prediction for 2013:

Cloud will become a large part of big data deployment - established by a new cloud ecosystem.

This will be driven by the need for time-to-market and ultimately, competitive advantage. Cloud usually lags any disruption made behind the firewall....by at least 12 months. In the case of Big Data, the launch of Apache 1.0 in December of 2011 basically makes 2013 the year for Cloud-based Big Data.

That being said, large volumes of data, privacy and public cloud are not usually mentioned in the same paragraph by IT in a Global 2000 enterprise. That's why we're going to see elastic big data clouds behind the firewall and within trusted third party data center providers.

Related posts:

Era of Analytic Applications - Part 1

Era of Analytic Applications - Part 2

Big Data's Fourth Dimension - Time

Enterprise Big Data Cloud

New Cloud Ecosystem

The Data Era - Moving from 1.0 to 2.0

Read the original blog entry...

More Stories By Jim Kaskade

Jim Kaskade is CEO of Infochimps. Before that he served as SVP and General Manager at SIOS Technology, a publicly traded firm in Japan, where he led a business unit focused on developing private cloud Platform as a Service targeted for Fortune 500 enterprises. He has been heavily involved in all aspects of cloud, meeting with prominent CIOs, CISOs, datacenter architects of Fortune 100 companies to better understand their cloud computing needs. He also has hands-on cloud domain knowledge from his experience as founder and CEO of a SaaS company, which secured the digital media assets of over 10,000 businesses including Fortune 100 customers such as Lucasfilm, the NBA, Sony BMG, News Corp, Viacom, and IAC. Kaskade is also one of the Top 100 bloggers on Cloud Computing selected by the Cloud Computing Journal.

@CloudExpo Stories
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...