Click here to close now.

Welcome!

@CloudExpo Blog Authors: Pat Romanski, Liz McMillan, VictorOps Blog, Dana Gardner, Elizabeth White

News Feed Item

Anametrix Names Veteran Marketing and Analytics Strategist Pelin Thorogood CEO and Board Director

Anametrix co-founder and Chairman of the Board Blaise Barrelet today announces Pelin Thorogood will succeed him as CEO of the first cloud-based, real-time digital analytics platform and will join the company’s board. Effective immediately, Thorogood, a 20-year veteran marketing and analytics strategist and Anametrix CMO, will lead the company’s growth as it extends its platform to help Global 2000 marketers use analytics to improve return on marketing investment (ROMI).

NEWS HIGHLIGHTS

  • Following the October Series A funding by growth equity firm TVC Capital, Anametrix is in an accelerated growth phase. Thorogood will direct the company’s strategy, expand the team to meet rapidly growing customer needs and introduce groundbreaking platform innovations – ranging from social collaboration and mobile analytics to predictive analytics.
  • Anametrix is built by marketers for marketers, and Thorogood’s promotion from CMO to CEO and director demonstrates the company’s commitment to serving the real-world, real-time analytics needs of multichannel marketers. The platform offers sophisticated analytics to marketers, enabling them to improve campaign performance, increase customer lifetime value (CLV) and uncover new sources of revenue.
  • Customer demand to leverage analytics to demonstrate ROMI is increasing rapidly. In the past quarter Anametrix has substantially expanded contracts within its Fortune 100 client base and added several new customers, including Condé Nast, EvoFem and Yellow Pages Canada. The company has also opened regional offices to better serve customers in Atlanta and San Francisco.
  • To accommodate new hires across all departments, including an expanding team of data scientists, Anametrix will move its corporate headquarters this month to 5414 Oberlin Dr., Ste. 250, San Diego, Calif., more than doubling its current square footage.
  • In addition to her new roles at Anametrix, Thorogood will retain her positions on the boards of Online Marketing Institute and Technology Leaders, and she will continue to serve as Executive-in-Residence for her alma mater, the Johnson Graduate School of Management at Cornell University.
  • Both in 2011 and 2012 Thorogood was named one of the “20 Women to Watch” by the Sales Lead Management Association and is a regular speaker and author on marketing analytics, social marketing and related topics, most recently at eMetrics, Digital Analytics Association (DAA), Online Marketing Institute, Sales 2.0 Conference, Cornell Strategic Marketing Conference, Content Marketing Institute, destinationCRM and Cornell Enterprise.
  • Blaise Barrelet, Anametrix co-founder, will continue to assist in his capacity as chairman of the board. He also will be exploring opportunities to extend the Anametrix analytics platform to new markets through his investment firm Analytics Ventures.

QUOTES

Blaise Barrelet, co-founder and CEO of Anametrix

“Pelin is the dream CEO for our three-year-old company. She is a proven business leader, expert and innovator in digital analytics. Her first-hand knowledge in multichannel marketing will contribute to Anametrix’s accelerated growth as we help our customers predict and improve their revenue growth by transforming their marketing effectiveness.”

Steve Hamerslag, TVC Capital’s Co-Founder and Managing Partner

“As the lead investor in Anametrix’s Series A round, TVC Capital immediately recognized what a superstar we had in Pelin Thorogood. We are in the marketing-analytics business, and Pelin is one of a handful of true experts in the world. Few people have her depth of knowledge and experience combined with the leadership skills it takes to be a great CEO. Her appointment is a big win for our company and customers. Moreover, it allows Anametrix’s chairman to continue championing the company as he pursues his passion for cultivating a San Diego ecosystem where analytics innovators can thrive.”

Pelin Thorogood, CEO of Anametrix

“Both Anametrix and the digital analytics industry are at a tipping point of accelerated growth, and I’m honored to be the company’s new CEO during this pivotal time. Building on our Chairman Blaise Barrelet’s legacy in the analytics sector, I pledge to execute with rigor on innovation, performance, quality and creativity in every area of our business. In the near term our team will introduce product innovations in predictive analytics and social collaboration and enhancements to our mobile analytics capabilities. We will also expand upon our customer support program to enable current and future customers to achieve returns on marketing investment they never thought possible.”

RESOURCES

LinkedIn: http://www.linkedin.com/in/pelin
Twitter: http://twitter.com/pelint
Image: http://anametrix.com/downloads/images/pelin-thorogood.jpg

ABOUT ANAMETRIX

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achi...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.