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@CloudExpo Authors: Liz McMillan, Elizabeth White, Pat Romanski, Automic Blog, Hurricane Labs

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Storeplacer Launches Powerful Commerce Application Development Platform with Interactive API Suite and the Industry’s First Big Data Infrastructure

Today, Storeplacer unveiled a next-generation commerce application development platform that makes it easy for developers to build sites and apps that consume product content and transactions. Storeplacer’s cloud-based solution provides a rich user interface, automated, on-demand scalability, a global content delivery network, big data infrastructure and suite of RESTful APIs. The platform enables unparalleled agility and speed to market by simplifying development with best-in-class API architecture, interactive documentation and sample code. Users save time and money by focusing on creating the frontend consumer experience instead of worrying about backend infrastructure complexities.

Retailers have increasingly found that executing commerce across many touchpoints is incredibly complex and time consuming. In the last few years, countless new channels have emerged that enable merchants to engage and transact with potential customers. Mobile traffic is growing drastically, yet requires an optimized experience unique for device type and across each native app ecosystem. Social destinations are also hot for customer engagement and even commerce, first on Facebook and now on Pinterest, Twitter, Instagram and a host of other highly trafficked sites. As mobile and social channels continue to evolve so will consumers’ discovery and purchase path.

“Merchants are being forced to react faster to changing preferences while continuing to produce amazing commerce experiences. Consumers desire to shop anywhere from any device whenever they want and expect a consistent, omni-channel experience,” said CEO Jason Lobel. “Cisco reports over 12.5 billion internet-connected devices exist and forecasts over 50 billion will exist by 2020. The infrastructure powering commerce must transform to keep up with scale and agility required for this environment. APIs, open platforms and data-driven experiences that facilitate sophisticated applications will drive the future of commerce. Until now, the barrier for enabling commerce across many touchpoints seamlessly was high.”

Storeplacer is currently available in a limited beta for developers, agencies and retailers. To be considered for early access, visit http://www.storeplacer.com/signup-for-the-beta. Storeplacer will be attending the NRF’s Big Show in New York January 13-16 providing private demonstrations. The team will also be in the San Francisco Bay Area from January 7-9. To schedule a demo, please email [email protected].

About Storeplacer

Storeplacer provides omni-channel commerce solutions through a powerful suite of commerce APIs, big data infrastructure and cloud-based tools. The platform enables developers to create, manage and embed product content and transactions across web, mobile, social, TV, point-of-sale, email, ads and other digital channels. The company also offers merchants a responsive commerce platform to launch web, mobile and social commerce sites without requiring IT staff to build or maintain. Storeplacer, founded in August 2011, was recognized as a 2012 eTail Rising Star. For more information on Storeplacer, please visit our website, www.storeplacer.com. You can follow us on Twitter @storeplacer or like us on Facebook at http://www.facebook.com/storeplacer.

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