Welcome!

@CloudExpo Authors: Pat Romanski, Elizabeth White, Zakia Bouachraoui, Liz McMillan, Yeshim Deniz

News Feed Item

Master of Marketing John Sculley to Keynote StartupCamp7 at ITEXPO Miami on January 31

TMC and EMBRASE Business Consulting announced today that John Sculley, former President of Pepsi/CEO of Apple and recognized leader in big brand marketing, will keynote the seventh installment of StartupCamp: Comms Edition, collocated with ITEXPO Miami 2013, on January 31 at the Miami Convention Center in Miami, Florida.

StartupCamp is a unique forum for early-stage entrepreneurs to pitch their communications offerings to a discriminating audience of industry influencers, media, potential investors and customers who gather for an evening of rich networking. Recent StartupCamp events have all been standing room-only, with more than 500 people crowding into StartupCamp5 in Miami at the February 2012 event.

John Sculley has been an innovator since his youth. By the age of 10, Sculley was dismantling radios and converting them into intercoms. By age 30, he was Pepsi’s youngest vice president of marketing and in 1977, Sculley was named the youngest president to-date of Pepsi-Cola — is known as the man behind the original Pepsi Challenge. By the time Sculley left Pepsi in 1983, before moving on to become CEO of Apple, the Pepsi brand had become the largest-selling consumer packaged goods brand in America, surpassing Coca-Cola in market share.

Today, Sculley is focused on sharing his considerable experience with corporate executives, “serial entrepreneurs,” and third-wave companies that are ready to take risks, to adapt to change or to use technological advances to achieve their goals — much like he will do with the IT and telecom entrepreneurs and market leaders attending StartupCamp7 in Miami.

“The opportunity to share in the experiences and wisdom from the likes of someone as accomplished as John Sculley is nothing short of once-in-a-lifetime,” said Larry Lisser, co-founder of StartupCamp. “In this day of free products and services, user experience is everything. John was a pioneer in experience marketing well before the term ‘UX’ even existed, so his insight will surely be invaluable.”

The fast-paced, “ready, set, pitch” format of StartupCamp will offer four pre-selected early-stage companies the opportunity to validate their pitches in real time and network with potential investors and partners. Companies developing offerings that enable or are enabled by communications technologies such as voice, SMS and video, that are under three years old and are angel or privately funded, should apply for a ‘pitch slot’ here.

StartupCamp7 is proudly sponsored by: Momentum, UberConference, Twilio and Phone.com.

ITEXPO is the world’s largest and best-attended communications and technology trade show, and is held January 30 – February 1, 2013, at the Miami Beach Convention Center in Miami Beach, Florida. Registration for ITEXPO Miami is now open.

For information about exhibitor or sponsorship opportunities, contact Joe Fabiano, 203-852-6800 x132 or Maureen Gambino, 203-852-6800 x109. For media registration, contact Ashley Baster. For the latest ITEXPO news, updates and information follow the event on Twitter at #ITEXPO.

About Embrase Business Consulting:

Embrase is a boutique consulting company offers market strategy and a range growth-focused solutions to Telco Service Providers, and to Entrepreneurs innovating the communications industry. Since 2003, Embrase has assisted a cross section of companies around the globe to make strategic decisions, successfully enter new markets and accelerate commercial success.

About TMC:

TMC is a global, integrated media company that helps clients build communities in print, in person and online. TMC publishes multiple magazines including CUSTOMER, INTERNET TELEPHONY, M2M Evolution and Cloud Computing. TMCnet is read by as many as 1.5 million unique visitors each month, and is the leading source of news and articles for the communications and technology industries. TMC is also the producer of ITEXPO, the world’s leading B2B communications event, as well as industry events: M2M Evolution; Cloud4SMB Expo; DevCon5; Super Wi-Fi Summit, CVx; Asterisk World; StartupCamp, and more. Visit TMC Events for a complete listing and further information.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the public cloud best suits your organization, and what the future holds for operations and infrastructure engineers in a post-container world. Is a serverless world inevitable?
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-centric compute for the most data-intensive applications. Hyperconverged systems already in place can be revitalized with vendor-agnostic, PCIe-deployed, disaggregated approach to composable, maximizing the value of previous investments.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. End users now struggle to navigate multiple environments with varying degrees of performance. Companies are unclear on the security of their data and network access. And IT squads are overwhelmed trying to monitor and manage it all.
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycle for machine learning in production. From this analysis it builds a framework for seeing where machine learning on a graph can be advantageous.'
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will detail these pain points and explain how cloud can address them.