Click here to close now.


@CloudExpo Authors: Don MacVittie, Elizabeth White, Ian Khan, Jason Bloomberg, Liz McMillan

News Feed Item

LOC Enterprises teams up with Conductiv to expand the universal loyalty card's network

Alliance makes it easier for consumers to join loyalty programs and for merchants to create and operate them

CINCINNATI, Jan. 7, 2013 /PRNewswire/ -- LOC Enterprises -- the developer of the LOC Card, the first truly universal loyalty card -- and Conductiv Software -- a leading and innovative developer of cloud-based software for the retail industry, including the fast-growing area of mobile point-of-sale (POS) systems -- have entered into an integration alliance where Conductiv will integrate acceptance of the LOC Card into Conducitv's MPOS+ solution.

The LOC Card eliminates the need for consumers to carry multiple loyalty cards to receive merchant rewards and benefits. Instead, LOC Enterprises has developed a single smart phone app/wallet card/key fob that can be used with any merchant loyalty programs -- something consumers have been demanding for years.

Conductiv announced that the LOC Card Solution will be available in Q1-2013 as part of the company's MPOS+ Cloud Based Application Suite, the first true out-of-the-box mobile product that provides retailers with mobile sales, CRM, inventory, promotions, and payment solutions.

"Only five weeks after introducing the LOC Card to the retail industry, we are excited that Conductiv, a visionary company and industry leader in the field of mobile retailing, has recognized the value of our product," said Jack Kennamer, CEO of LOC Enterprises.

"This integration with Conductiv means that the company's MPOS+ solution is 'LOC ready' and the only thing that merchants across the world who use this software will have to decide is whether or not to accept the LOC Card at their establishments," Kennamer said.

The other advantage of the Conductiv-LOC Card integration is that it makes it easier for retailers to create and operate customer loyalty programs, which levels the playing field for all merchants, no matter their size.

"The integration of the LOC Card Solution into Mobile POS+ streamlines the customer engagement process and provides merchants with a simple enrollment vehicle for their loyalty/rewards programs," Kennamer said. "The key to a successful loyalty program starts with customer enrollment and the LOC Card definitely simplifies that process." 

When the LOC Card is activated, a scan of a smart phone or one swipe of the card or fob through any participating merchant's POS system automatically enrolls the consumer into the merchant's loyalty program – no applications, no forms, no hassle.

More and more shoppers are expecting personalized service inside brick-and-mortar retail outlets that match or exceed their experiences on top eCommerce sites.  By teaming with LOC, Conductiv's integrated solution combines the best loyalty solution available today with the most comprehensive Mobile Retail Application Suite, giving savvy retailers a competitive edge.

"Retailers of all sizes can now build lasting relationships with customers, increasing customer loyalty  and converting show-rooming into sales with our personalized endless aisle technology," said Rob Loughan, CEO of Conductiv Software. "Knowing your customer is no longer a nice-to-have, it is now a must-have in today's ever changing retail environment."

Many consumers today refuse to enroll in customer loyalty programs because of privacy concerns, cumbersome enrollment processes, and no room to carry additional cards. The LOC Card addresses all three of these concerns with an easy-to-use product, Kennamer said.

To learn more about how Conductiv's MPOS+ application can help you, please visit To learn more about the LOC Card, please visit You can see the Conductiv MPOS+ offering, including a preview of the LOC Card integration, in the Verizon, APG Cash Drawer, Retail Pro, Honeywell and AZT POS booths at National Retail Federation's Annual Convention & EXPO on January 13-16 at the Jacob K. Javits Convention Center in New York City.

About LOC Enterprises, LLC

LOC Enterprises, LLC, based in Cincinnati Ohio and with offices in Atlanta, GA and Wichita, KS, is the parent company of the LOC Card Solution®, providing the most effective, cost efficient, privacy protected, independent way to connect consumers with merchants' rewards and loyalty programs.  LOC Enterprises' management team consists of industry veterans from HP, Motorola, major retailers, and proven entrepreneurs in the fields of technology, marketing, and retail, bringing extreme depth and experience to the new brand. For more information, visit

About Conductiv Software Inc.

Founded in 2011, Conductiv is a privately held company that produces cloud-based software for the retail industry. The company is headquartered in Bothell, Washington; Conductiv solutions are sold around the world via a network of value-added resellers, who bring both industry expertise and local support capabilities. Today, Conductiv provides its suite of sales, CRM, inventory management and order management to suppliers and retailers in the apparel, action sports, hobby and crafts and wine industries. For more information about Conductiv and its innovative retail applications, visit

For More Information

Tiena Manypenny   

Dave Shoup

LOC Enterprises, LLC  

Conductiv Software, Inc.

Office: 888-963-6320 ext. 120   


[email protected]   

[email protected]        



SOURCE LOC Enterprises

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.