Welcome!

Cloud Expo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Dana Gardner, Lori MacVittie

Related Topics: Cloud Expo, SOA & WOA, Web 2.0

Cloud Expo: Article

SOA 2 Point Oh No!

The Notion of "SOA 2.0" Is Just Plain Silly

Here we go again. While the paint is still wet on this new Web 2.0 stuff, many SOA vendors and large analysts firms are calling their market SOA 2.0. It's one of the silliest things I've heard in a long while, and both the analysts and vendors who use this term should be ashamed of themselves.

I get Web 2.0 because the Web is well over 10-years-old and we've been successful in using this pervasive technology and now we're moving to newer and more exciting stuff such as AJAX and RSS thus the new version number. However, we've yet to get large-scale traction with SOA so SOA 2.0 is illogical since SOA 1.0 never existed if we're realistic.

Moreover, SOA is an architectural concept, not a software product, and to put a version number on something like that shows you don't understand the notion in the first place. SOA is a journey, not a project or product, and to try to make it such is to demean the core concept and the value it can bring. My larger concern, however, is that hype like SOA 2.0 could cause many of those moving towards SOA to become disenchanted and ignore the architectural issues, and hurt their business.

I suspect the marketing guys are at it again and that that's where this thing came from. Once again the people who buy the technology have to get involved and push back against this kind of foolishness or else you'll see it again and again. As such, I urge you to tell your vendors that SOA 2.0 is silly, and if they use the term they'll lose creditability. If enough hear that, the term will die, and other new marketing words like "SOA 3.0," "SOA Next Generation," and "SOA-nator" won't show up either.

SOA (No Version Number)
A SOA is a strategic framework of technology that allows all interesting systems, inside and outside an organization, to expose and access well-defined services and the information bound to those service that may be further abstracted to orchestration layers and composite applications for solution development. This is not a product, not a piece of software; this is an architectural concept. Am I clear?

The primary benefits of a SOA include:

  • Reusing services/behaviors or the ability to leverage application behavior from application to application without a significant amount of re-coding or integration. In other words, using the same application functionality (behavior) over and over again, without having to port the code, leveraging remote application behavior as if it existed locally.
  • Agility, or the ability to change business processes on top of existing services and information flows, quickly, and as needed to support a changing business.
  • Monitoring, or the ability to monitor points of information and points of service in real-time, to determine the well being of an enterprise or trading community. Moreover, the ability to change processes to adjust processes for the benefit of the organization in real-time.
  • Extend reach, or the ability to expose certain enterprises processes to other external entities for the purpose of inter-enterprise collaboration or shared processes. This is, in essence, next-generation supply chain integration.

The notion of a SOA isn't new at all. Attempts to share common processes, information, and services have a long history, one that began more than 10 years ago with multi-tier client/server - a set of shared services on a common server that provided the enterprise with an infrastructure for reuse and now provides for integration - and the distributed object movement. "Reusability" is a valuable objective. In the case of a SOA it's reuse of service and information bound to those services. A common set of services among enterprise applications invites reusability and, as a result, significantly reduces the need for redundant application services.

What is unique about a SOA is that it's as much a strategy as a set of technologies, and it's really more of a journey than a destination. Moreover, it's a notion that depends on specific technologies or standards such as Web Services, but really requires many different kinds of technologies and standards for a complete SOA.

SOA as a Discipline
What's clear about SOA is that while we are now beginning to see tactical successes, the large-scale benefits of leveraging this concept have yet to be understood by most organizations. Truth be told, it's going to take time before we can brag about the benefits of SOA, and perhaps the hype will have died down by then, thus some of the confusion that's around today. This confusion includes the number of WS-* standards that are around, many of which are redundant and conflicting. But that's another column or blog.

While SOA 2.0 is a silly notion, we look to evolving our thinking to a place where SOA is more "the architecture," not "an architecture." And there's a difference. What's more, we have to understand that systemic changes such as using SOA is going to take most organizations many years to implement. Unfortunately there are no shortcuts like changing version numbers.

More Stories By David Linthicum

Dave Linthicum is Sr. VP at Cloud Technology Partners, and an internationally known cloud computing and SOA expert. He is a sought-after consultant, speaker, and blogger. In his career, Dave has formed or enhanced many of the ideas behind modern distributed computing including EAI, B2B Application Integration, and SOA, approaches and technologies in wide use today. In addition, he is the Editor-in-Chief of SYS-CON's Virtualization Journal.

For the last 10 years, he has focused on the technology and strategies around cloud computing, including working with several cloud computing startups. His industry experience includes tenure as CTO and CEO of several successful software and cloud computing companies, and upper-level management positions in Fortune 500 companies. In addition, he was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities, including University of Virginia and Arizona State University. He keynotes at many leading technology conferences, and has several well-read columns and blogs. Linthicum has authored 10 books, including the ground-breaking "Enterprise Application Integration" and "B2B Application Integration." You can reach him at [email protected] Or follow him on Twitter. Or view his profile on LinkedIn.

Comments (7) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
anirudhvyas 07/13/09 04:53:00 PM EDT

Do you even know what SOA 2 broadly refers to? SOA combined with Event Driven architecture will constitute SOA 2.0, PLEASE, I urge everybody to first read and then post their articles, it always spreads on internet like a wild fire and then finally you come to realize oh so this is not really true ...

Regards
Vyas, Anirudh

TLifton 04/17/09 11:12:37 AM EDT

I totally agree, SOA and Web.2 cannot be combined to SOA 2.0, but the two technologies can work hand in hand to provide exciting new possibilities. IBM has created a Virtual Forbidden City, which is a virtual copy of the Chinese Forbidden City, and this was built using SOA principals. In fact, we are running a Tour in the City on 28th & 29th April which does bring them together. Take a look: http://tinyurl.com/df3he3#i1

robertmorschel 10/03/08 08:48:07 AM EDT

It is very silly. I remember feeling the same thing when ESBs first came out - and used to describe ESB as an Enterprise Silver Bandwagon, the silver bullet that everyone likes to hop on! :)

Robert
soaprobe.blogspot.com

Josh 04/29/07 10:24:55 AM EDT

I agree that SOA 2.0 is silly right now, since SOAs are a little way from being a widespread reality, delivering revolutionary business potential here there and everywhere. But SOA 2.0 may be acceptable when the uptake and success is more widespread.
And since everyone in IT loves version numbers (don't they? :) we'd all be happy with SOA 2.0 if it really had matured enough to deserve it!
Maybe when the big vendors like Oracle really get to grips with SOA and their SOA solutions/platforms start to get implemented everywhere we'll start to move toward SOA 2.0 :)
I kinda look forward to discussing it! :)

joe martins 10/31/06 02:31:30 AM EST

Dave I agree that SOA 2.0 is a misnomer, but the same can be said about Web 2.0, Identity 2.0 and all the other 2.0s. Fact is, these concepts and their implementations evolve gradually and incrementally much the same way living organisms grow, evolve and change individually and collectively. There is no definitive Web 2.0 any more than there was a Web 1.6 build 312. Alas, marketing types will continue to craft these ambiguous, arbitrarily-bounded buckets because human beings are drawn to nice tidy classifications - it's a love-hate relationship.

SOA Web Services Journal News 07/24/06 07:10:07 PM EDT

Here we go again. While the paint is still wet on this new Web 2.0 stuff, many SOA vendors and large analysts firms are calling their market SOA 2.0. It's one of the silliest things I've heard in a long while, and both the analysts and vendors who use this term should be ashamed of themselves.

SOA Web Services Journal News 07/24/06 07:07:53 PM EDT

Here we go again. While the paint is still wet on this new Web 2.0 stuff, many SOA vendors and large analysts firms are calling their market SOA 2.0. It's one of the silliest things I've heard in a long while, and both the analysts and vendors who use this term should be ashamed of themselves.

@CloudExpo Stories
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your o...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
OneCloud Software has launched the OneCloud Partner Program. Responding to demand from prospective partners, the Program offers managed service providers (MSPs) and resellers the resources they need to grow their business with the OneCloud Recovery solution. OneCloud Recovery is an automated solution for disaster recovery/business continuity (DR/BC), which leverages Amazon Web Services as the disaster recovery site. “This is a tremendous opportunity with an innovative hybrid cloud-based DR pro...