Click here to close now.

Welcome!

Cloud Expo Authors: VictorOps Blog, Michael Jannery, XebiaLabs Blog, Elizabeth White, Pat Romanski

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Big Data Journal, SDN Journal

Cloud Expo: Article

How VMware Could Beat Amazon in the Cloud

Hybrid cloud will change the game

Over the last four years Archimedius has tracked the evolution of VMware from server virtualization leader to private cloud leader and the rise of Amazon as a public cloud leader.  Earlier in December I predicted the rise of the hybrid cloud in 2012, and later discussed the implications in greater detail in Top Five Cloud Predictions.  In short, I think that hybrid cloud promises to transform the way that enterprises and service providers deliver IT services, and the way that vendors develop and bring to market their products and services.

Over the next five years we will watch IT move from a feudalistic, hardware-bound model to a service and software-driven model, thanks in large part to the transformation of public and private clouds into hybrid clouds.  That will shift enterprise investment into cloud computing and shift tech market valuations from the stable and hardware-enabled to the nimble, service and software-driven. Trillions in market capitalizations are at stake, based on the timing and breadth of this transformation.

VMware as a Tech Leader
One could certainly make the case that this recent transformation started with VMware and the advent of server virtualization, unless you want to go further back to the days when IBM introduced time sharing on mainframes.  In late 2010 I speculated that VMware could be the Next Microsoft (or Netscape).

Yet 2013 promises to be a watershed year for several tech companies, from VMware, Cisco, Juniper, and Amazon to a wide range of service providers who have been traditionally viewed as niche or segment specialists.  Let's start with VMware, who perhaps fueled the march toward software and service-defined IT.

VMware has been architecting itself deeper into the enterprise data center thanks to its powerful server virtualization technology and a series of smart partnerships, acquisitions and internal development strategies that have been paying off consistently since its 2007 IPO.  Early last year VMware acquired SDN(software-defined networking) startup Nicira for more than $1 Billion. The rationale apparently offered by VMware execs to a respected analyst I dined with in November 2012: "engineering expertise."

VMware, Networking and the Cloud
I wrote about the emerging importance of networks with cloud computing in November 2008; see, for example The Beginning of the End of Static Infrastructure.  That is why I think "engineering expertise" could be a carefully crafted understatement.

Let me offer an alternative answer: I think the team at VMware understands the role that networking and services will play in the evolution of virtualization in the data center and ultimately the hybrid cloud; it may be well on its way to extend from the private cloud into the hybrid cloud just as it extended from DevTest into production data centers in recent years. Part of this challenge is the economics and constraints of hardware-bound networking (in a software-defined cloud), the other are the core services required for apps to run across multiple environments (hybrid clouds).

With Nicira VMware gets an important part of the networking functionality needed to further enhance the ROI of virtualization in the data center, based on decoupling network functionality from dedicated (and often expensive) hardware.  As mentioned before, VMware could do to networks what it did to once expensive and custom ASIC-centric server hardware.

Validating the threat and opportunity posed by software-defined data centers and networks, Cisco announced "spin-in" Insieme Networks last year and Juniper recently announced its acquisition of Contrail Systems. Both are important first steps to an equivalent of VMware's broad software-defined data center initiative, but they are still missing key components that VMware already has on board. You can read more about the software-defined threat and opportunity at Cisco's Golden Age or Fleece.  HP made an OpenFlow Announcement early in 2012, but it is clearly grappling with "bigger picture" issues.

Higher up the OSI stack are critical capabilities related to hybrid cloud apps, services and storage technologies that promise to be hot in coming years.  See the buzz, for example, around the December 2012 launch of (my employer) CloudVelocity.  In the data center and shortly in the cloud, SDN could commoditize network hardware and make clouds more cost-efficient and easier to manage. Along with SDN come new solutions in 2013 that allow apps and services to be deployed across clouds (optimized across data centers) similarly to how VMware optimized apps and operating systems across server hardware. Payoffs also include devtest in the cloud (or cloud cloning) and cloud failover.

Amazon and the Public Cloud

As VMware advanced from its virtualization technology roots into the private cloud, Amazon, led by the brilliant Dr. Werner Vogels, has leveraged its operating strengths as an online retailer to become the undisputed leader in the public cloud.  Recently it has added more features and functionality around enterprise workloads, positioning itself for broader enterprise appeal.  Perhaps Amazon's only weakness at this point is its very public obsession with public cloud, to the detriment of its potential leadership in hybrid could development.

2013: The Year of the Hybrid Cloud

The pace and breadth of hybrid cloud adoption could have a significant impact on the fortunes of Amazon and VMware as well as a host of other technology companies, as discussed in Hybrid is a Whole New Cloud. Service providers who understand the cloud could outgrow and "outmargin" those who are trapped in colocation offerings locked into traditional, hardware-bound approaches to IT.

Hybrid cloud promises to drive the adoption of new architectures, new solutions and new capabilities in 2013 as venture-backed companies and even larger tech players introduce new cloud migration, cloning and failover solutions for multi-tiers apps.  These solutions could reduce the barriers to cloud adoption by allowing apps to run across multiple environments, limiting their exposure to regional outages and even natural disasters.  With that you get the notion of a boundless data center no longer confined by specialized hardware and bricks and mortar, optimized almost continuously. See a recent tech trade press prediction: 2013 The Year of the Hybrid Cloud.

The hybrid cloud offers VMware a strategic opportunity to flank Amazon's public cloud leadership by enabling enterprises to adopt lower risk and lower cost hybrid cloud operating models; ways of operating that would give them greater control over their applications across multiple cloud providers. In the case of a cloud service provider outage an enterprise could light up their apps and services in a new zone or with another provider; they are not dependent upon a single cloud provider's ability to deliver very high uptime.

Enterprises would be well advised to work with multiple cloud service providers and/or regions within a single provider as extensions of their data centers. A core promise of the hybrid cloud idea is to get away from a single point of cloud failure, which today is challenging.

While Amazon trumpets the public cloud (and reliance upon Amazon's great pricing and expertise), VMware offers a virtualization-standardized private cloud vision with dependence upon its platform.  The question becomes: who steps up first to deliver on the hybrid cloud promise?

In 2012 Amazon also made some strategic hybrid cloud moves.  But as of December 2012 they have remained steadfast in the future of the public cloud.  2013 promises to be a watershed year for both VMware and Amazon.

In addition to Amazon and VMware a host of other companies emerge as either service providers or critical solution providers. I mentioned several potential leaders in Hybrid Cloud is a Whole New Cloud.

More Stories By Greg Ness

Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.

@CloudExpo Stories
SYS-CON Media announced today that Symantec, a provider of leading security, backup and availability solutions for where vital information is stored, accessed and shared, has launched new ad campaigns on SYS-CON's i-Technology sites, which include Cloud Computing Journal, DevOps Journal, Virtualization Journal, and IoT Journal. Symantec’s campaigns focus on Disaster Recovery and High Availability, the availability of business-critical applications in today’s complex heterogeneous environments, ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
Skytap Inc., has appointed David Frost as vice president of professional services. David joins Skytap from Deloitte Consulting where he served as Managing Director leading SAP, Cloud, and Advanced Technology Services. At Skytap, David will head the company's professional services organization, and spearhead a new consulting practice that will guide IT organizations through the adoption of DevOps best practices. David's appointment comes on the heels of Skytap's recent $35 million Series D fundin...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Docker has acquired software-defined networking (SDN) startup SocketPlane. SocketPlane, which was founded in Q4, 2014, with a vision of delivering Docker-native networking, has been an active participant in shaping the initial efforts around Docker’s open API for networking. The explicit focus of the SocketPlane team within Docker will be on collaborating with the partner community to complete a rich set of networking APIs that addresses the needs of application developers and network and system...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
JFrog on Thursday announced that it has added Docker support to Bintray, its distribution-as-a-service (DaaS) platform. When combined with JFrog’s Artifactory binary repository management system, organizations can now manage Docker images with an end-to-end solution that supports all technologies. The new version of Bintray allows organizations to create an unlimited number of private Docker repositories, and through the use of fast Akamai content delivery networks (CDNs), it decreases the dow...
Platform-as-a-Service (PaaS) is a technology designed to make DevOps easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. Integration with the Docker platform, CoreOS Linux distribution, and Kubernetes container management system ...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, will answer that question citing examples, showing how to create opportunities f...
IBM has announced that SoftLayer will offer OpenPOWER-based servers as part of its portfolio of cloud-based services. With the new offering, clients will be able to select OpenPOWER-based “bare metal” servers when configuring their cloud-based IT infrastructure from SoftLayer, an IBM company. Leveraging the OpenPOWER Foundation design concept, the servers were developed to help clients better manage data-intensive workloads on public and private clouds. Increasingly cloud technologies, bot...