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Cloud Expo Authors: Liz McMillan, Elizabeth White, Pat Romanski, William Schmarzo, Dana Gardner

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InMobi erhält Datenschutzsiegel von TRUSTe

SINGAPUR, 9 Januar 2013 - InMobi, Marktführer bei innovativen Plattformen für Mobiltechnologien und größtes unabhängiges Netzwerk für Mobile Advertising, hat die Datenschutz-Zertifizierung von TRUSTe erhalten. TRUSTe ist der führende Anbieter von Lösungen für das Datenschutz-Management

Dem Erhalt des TRUSTe-Datenschutzsiegels ging eine Überprüfung der Datenschutzpraktiken von InMobi voran. Diese müssen die Vorgaben des TRUSTe-Zertifizerungsprogramms erfüllen. Überprüft wurden die Erhebung und Verwendung von Daten mithilfe der globalen InMobi-Technologie, die im mobilen Web und in Apps von Drittanbietern Einsatz findet.

Die Voraussetzungen des TRUSTe-Programms umfassen u. a. Kriterien wie Transparenz, Verantwortlichkeit und Wahlmöglichkeit bezüglich der Erhebung und Verwendung von personenbezogenen Daten.

Chris Davies, General Counsel EMEA und Datenschutzleiter bei InMobi, dazu: „Diese Zertifizierung gehört zu den vielen Schritten, mit denen wir InMobi die Marktführung im Mobile Advertising sichern - ein weiterer Beweis dafür, wie stark wir uns weltweit für ausgezeichnete Datenschutzpraktiken engagieren."

Über InMobi
InMobi ist ein innovativer Anbieter von mobilen Technologien, die international führenden Marken, Entwicklern und Herausgebern eine globale Kundenbindung ermöglichen. InMobi entwickelt wegweisende Plattformen für Mobiltechnologien, die Fortschritte für die Handhabung von großen Datenmengen, Benutzerverhalten und Cloud-Architekturen zur Vereinfachung von Werbung nutzen. Agenturen und Werbetreibende setzen InMobi-Plattformen ein, um HTML5-Rich-Media-Werbung für die Einbindung von 578 Millionen Konsumenten in 165 Ländern zu erstellen. Entwickler und führende Herausgeber nutzen InMobi-Plattformen für den Vertrieb von mobilen Apps und den weltweiten Zugang zu mobilen Websites. Mit Niederlassungen auf mehreren Kontinenten vereint InMobi globale Reichweite mit Service und Support vor Ort. Zu den Risikokapitalgebern von InMobi gehören u. a.: SoftBank, Kleiner Perkins Caufield & Byers und Sherpalo Ventures.

Weitere Informationen erhalten Sie unter www.inmobi.com/research, bei Twitter als Follower von @InMobi oder in unserem Blog unter www.inmobi.com/inmobiblog/.

Über TRUSTe
TRUSTe ist der weltweit führende Anbieter von Lösungen für das Datenschutz-Management. Das breite Lösungsangebot ermöglicht multinationalen Unternehmen eine sichere, effiziente Handhabung von Kundendaten für ihre Online-Geschäfte - von Werbung und Cloud Services bis hin zu mobilen Anwendungen und Websites. Über 5.000 Websites führender Unternehmen - darunter Apple, Disney, eBay, Forbes, HP und Microsoft - verlassen sich auf TRUSTe, wenn es um die Einhaltung von sich weiterentwickelnden, komplexen internationalen Datenschutz-Anforderungen geht. TRUSTe hat sich dem Prinzip „Truth in Privacy" und damit dem wahrheitsgetreuen Umgang mit Datenschutzbelangen verschrieben, basierend auf einer soliden Grundlage aus Transparenz, Wahlmöglichkeiten und Verantwortlichkeit bei der Erhebung und Verwendung personenbezogener Daten. Auf das anerkannte Datenschutzsiegel von TRUSTe vertrauen weltweit Millionen von Verbrauchern als Zeichen für verantwortungsvolle Datenschutzpraktiken. Weitere Informationen über TRUSTe und sein Angebot finden Sie unter http://www.truste.com.

Weitere Informationen erhalten Sie bei:
Mital Goel
PR Manager EMEA bei InMobi
Tel.: +44 (0) 207 492 7000
E-Mail: [email protected]

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