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@CloudExpo Authors: Elizabeth White, Flint Brenton, Liz McMillan, Jennifer Gill, Dana Gardner

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Gartner Positions Oracle in Leaders Quadrant for Master Data Management of Customer Data Solutions

REDWOOD SHORES, CA -- (Marketwire) -- 01/09/13 -- Oracle (NASDAQ: ORCL)

News Facts

  • For the sixth consecutive year, Gartner, Inc. has named Oracle as a Leader in its "Magic Quadrant for Master Data Management of Customer Data Solutions." (1)
  • Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
  • According to Gartner, "Vendors in the Leaders quadrant have strong results and delivery capabilities, and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the Leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most-challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they're not always the best choice."
  • "Master Data Management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise's official, shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise, such as customers, prospects, citizens, suppliers, sites, hierarchies, and chart of accounts," according to Gartner.
  • In relation to customer master data, Gartner explained, "The ability to create, maintain and leverage a single, trusted, shareable version of customer master data is increasingly seen as an essential requirement in commercial and noncommercial organizations to support business processes and business decision making."
  • By enabling organizations to centralize customer information from heterogeneous systems, Oracle Customer Hub creates a single view of customer information that can be leveraged and shared across functional departments in the enterprise, as well as externally with trading partners.
  • The Oracle Customer Hub leverages Oracle Enterprise Data Quality to arm organizations with high quality, trusted data for any enterprise application that drives better business decision-making and enables companies to target products, services, sales and marketing efforts with greater accuracy.
  • Oracle Customer Hub is part of Oracle Master Data Management that also includes Oracle Product Hub, Oracle Supplier Hub, Oracle Site Hub, Oracle Data Relationship Management, Oracle Enterprise Data Quality and their vertical variants. It is the most complete, best-in-class, MDM offering on the market, and helps customers consolidate and maintain complete, accurate, and authoritative master data across the entire enterprise.

Supporting Quote

  • "The ability to create a single view of the customer is extremely valuable to organizations as it helps them to understand and enhance the customer experience, improve the bottom line, and increase efficiency across the enterprise," said Melissa Boxer, vice president, Customer Hub Product Strategy, Oracle. "We believe Oracle's position in the Leaders Quadrant of Gartner's Magic Quadrant for Master Data Management of Customer Data Solutions is a testament to our commitment to providing best-in-class functionality across the industry's most complete MDM portfolio. By gaining a singular view of information across all organizational departments and analytical systems and augmenting it with social intelligence, our customers have an improved customer experience management solution and can make better decisions about their business."

Supporting Resources

(1) Gartner, Inc., "Magic Quadrant for Master Data Management of Customer Data Solutions," by John Radcliffe and Bill O'Kane, October 18, 2012

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: ORCL), visit

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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