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@CloudExpo Authors: Greg O'Connor, Elizabeth White, Tom Lounibos, Roger Strukhoff, Liz McMillan

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Melissa Data Launches MVP Program for Oracle ACEs

Collaborative Industry Forum Increases Access to Products, Training and Expertise; Builds Knowledge of Native DQ Tools for Oracle Deployments

RANCHO SANTA MARGARITA, CA -- (Marketwire) -- 01/09/13 -- Melissa Data, a leading provider of contact data quality and direct marketing solutions, today announced its MVP (Most Valuable Professional) Program, a collaborative industry forum for technology professionals focused on data quality. Specifically geared to Oracle ACEs and other credentialed industry experts and community leaders, Melissa Data's MVP Program offers full access to Melissa Data core data quality tools implemented natively for Oracle technologies. Melissa Data MVP members have premier access to product training, as well as growth opportunities based on advocating high quality data as a means to power new applications, improve operational efficiency and drive business intelligence.

"Our priority is to provide DQ champions in the Oracle community with a valuable industry network, where they can interact and share knowledge about Melissa Data's 'Swiss army knife' of data quality operations such as address cleansing, email verification, record matching and de-duping, and geocoding data. DQ tools available through native connectivity represent a dramatic technical leap for Oracle DBAs, and we recognize it is essential for these users to build expertise and discuss trends in new and innovative DQ applications," said Joseph Vertido, MD-MVP channel manager and data quality analyst for Melissa Data.

Melissa Data's 32- and 64-bit APIs work natively with Oracle Forms, JAVA, PL/SQL and PeopleSoft forms. MVPs will gain greater expertise using Melissa Data's recently released international cleansing tools, enabling the scrubbing of address data from 240 countries all over the world, validation of phone numbers, and international location geocoding. Melissa Data MVPs are granted a free, non-commercial license to Melissa Data's core products for contact data verification and receive cash incentives for referring new customers. Members include consultants, architects, analysts, database administrators and others; all are encouraged to share bios, credentials and information on industry events within the Melissa Data MVP network.

For more information, and to apply or nominate a professional for Melissa Data's MVP program, visit http://www.melissadata.com/mvp.htm or call 1-800-MELISSA (635-4772).

About Melissa Data
Since 1985, Melissa Data has been a leading provider of global data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference datasets verify, standardize, consolidate, enhance, and update U.S., Canadian, and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

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MEDIA CONTACTS:

Greg Brown
Vice President, Marketing
Melissa Data
Email Contact
(800) 635-4772 x130

Sylvia Chansler & Jackie Zerbst
MPowered Public Relations
Email Contact
(714) 998-3448

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