|By Bill Roth||
|January 9, 2013 09:00 AM EST||
Now that 2012 is over, I guess it’s time to start looking at what’s coming down the track in 2013. Here are my top five predictions for the year ahead:
ZFS will be recognized as the most broadly deployed storage file system in the world.
Okay, so I cheated on that one. It already is. We alone have half as much storage, we figure, under management as NetApp claims. Add Oracle and you’re already bigger than any one-storage file system. Add all Solaris and illumos deployments on top of that and you are 3-5x larger than NetApp’s OnTap. In fact, the number of ZFS users is larger than those using NetApp’s OnTap file system and EMC’s Isilon file system combined.
“Other” will again be the only storage vendor growing product sales year on year
Take a look at EMC’s recent earnings results. They show that while EMC is gaining market share, it is dropping year on year product sales. Results from NetApp are similar; again, it is likely gaining share versus the much, much larger system vendors while dropping sales quarter on quarter.
Given that storage spend is actually increasing, the only explanation that makes sense is that “Other” is taking more and more share within storage and is taking ALL of the revenue growth in the space.
What this means is you are out of touch if you are not at least evaluating “Other”. Companies like Nexenta are pioneering software defined storage that offers superior enterprise class performance and data protection without the vendor lock in and ridiculous pricing of legacy storage vendors.
Software defined storage will be more disruptive and more difficult than the rest of the software defined data centre
There are about $1.2 billion reasons software defined networking was hot in 2012, such as VMware acquiring Nicera for $1.2 billion. And with good reason. Fixing, making more flexible, networking is an important part of fixing the data centre.
But storage is the real bottleneck. At current rates of growth, storage is on pace to consume more dollars than networking, security, and compute put together by 2014. That’s simply not sustainable.
Perhaps even more importantly, storage is hard and data is heavy. You can move network port definitions around with a VM and have a software infrastructure in place plus the hardware to forward those packets accordingly and achieve software defined networking. You cannot move the data around.
Repeat after me, you cannot move the data around. You cannot move zetabytes of data here around because the speed of light has not changed and it takes time to get that data over the network. So it’s increasingly important to work out what SLAs are acceptable from compute and networking to deliver per application performance on the storage. Perhaps this will be done increasingly by performing compute ON the storage, such as in our VSA for View product.
SaaS and web companies will continue to vote against IaaS offerings from major vendors
Take a poll of the CEOs of the top SaaS companies and they’ll all tell you, “No legacy IaaS company has a clue how to run infrastructure for the enterprise”. They cannot match the price point of those based on commodity hardware. Relatively few data center providers pass muster.
NVMe and anti-competitive behavior by flash factories will shift the flash storage world towards openness
With recent moves by the four or five companies that make pretty much all the world’s NAND for SSDs and consumer devices to limit global supply in the hope of restraining price drops, vendors and users reliant on flash are concerned about locking themselves into a single vendor.
NVMe offers some hope. Unlike FusionIO, which is getting users to adopt a proprietary set of APIs to get to their data, NVMe is a standard approach to accessing data on flash-enabled systems. Nexenta and most other storage vendors will support NVMe, which should level the playing field somewhat.
In either case, openness is important. And software defined storage that abstracts the underlying hardware dependencies away is important if storage and compute buyers want to avoid more vendor lock in as the world shifts towards flash.
That’s my top five for 2013 but I also have a bonus prediction for you: All flash isn’t a company, it’s a feature
Every storage system vendor will have all flash capabilities in their product offering in 2013. We launched ours earlier in 2012 with partners announcing systems based on NexentaStor achieving over 1 million IOPS, more than 3x faster than proprietary all flash systems on the market.
Our users don’t want to sacrifice enterprise class requirements like data protection, NAS access and 24x7 around the clock support in order to have all flash appliances. So they won’t. They’ll buy all flash from legacy vendors or from other suppliers like Nexenta and our partners, including Dell, SGI, Wipro, Racktop, Cisco and others that have a track record of making many thousands of customers successful.
To paraphrase John Chambers of Cisco and many other leaders of the IT industry, when industries shift, they shift. All we can do as companies is try to anticipate and then keep up with the shift.
With increasing coverage in mainstream IT and in analyst reports – and mounting interest on the part of Wall Street, including countless public investors and bankers with whom I’ve been spending time – the storage industry is shifting right before our eyes. In 2012 all major vendors saw declining core product sales despite a fast growing overall storage sector. We also saw confirmation that an originally general-purpose file system, ZFS, passed the legacy storage vendors in terms of capacity under management. And with software defined storage gaining visibility I’m confident that by the end of 2013 we will look back on the early 2000s storage industry and wonder, “what were we thinking”.
The world has changed. And openness and flexibility has come to storage. The result will be a better IT industry and a smarter world. But that’s a subject for another blog.
What do you think about my projections? What did I miss? What is the most likely to occur? What is least likely?
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 28, 2015 05:00 PM EST Reads: 3,409
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 28, 2015 04:00 PM EST Reads: 4,181
OneCloud Software has launched the OneCloud Partner Program. Responding to demand from prospective partners, the Program offers managed service providers (MSPs) and resellers the resources they need to grow their business with the OneCloud Recovery solution. OneCloud Recovery is an automated solution for disaster recovery/business continuity (DR/BC), which leverages Amazon Web Services as the disaster recovery site. “This is a tremendous opportunity with an innovative hybrid cloud-based DR pro...
Jan. 28, 2015 03:30 PM EST Reads: 1,386
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 28, 2015 03:00 PM EST Reads: 3,841
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
Jan. 28, 2015 03:00 PM EST Reads: 2,379
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 28, 2015 02:45 PM EST Reads: 3,968
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 28, 2015 02:30 PM EST Reads: 4,015
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
Jan. 28, 2015 02:30 PM EST Reads: 2,696
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 28, 2015 02:30 PM EST Reads: 4,933
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 28, 2015 02:30 PM EST Reads: 4,256
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
Jan. 28, 2015 02:15 PM EST Reads: 5,051
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Jan. 28, 2015 02:00 PM EST Reads: 4,259
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Jan. 28, 2015 02:00 PM EST Reads: 5,067
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 28, 2015 02:00 PM EST Reads: 3,565
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
Jan. 28, 2015 02:00 PM EST Reads: 2,256
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
Jan. 28, 2015 02:00 PM EST Reads: 3,667
IBM and Docker, Inc. have announced a strategic partnership that enables enterprises to more efficiently, quickly and cost effectively build and run the next generation of applications on the IBM Cloud and on prem via the Docker open platform for distributed applications. Enterprises can use the combination of IBM and Docker to create and manage a new generation of portable distributed applications that are rapidly composed of discrete interoperable Docker containers, have a dynamic lifecycle, a...
Jan. 28, 2015 02:00 PM EST Reads: 3,993
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
Jan. 28, 2015 02:00 PM EST Reads: 4,843
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Jan. 28, 2015 02:00 PM EST Reads: 5,648
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
Jan. 28, 2015 01:45 PM EST Reads: 3,509