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@CloudExpo Authors: Elizabeth White, Jyoti Bansal, Carmen Gonzalez, Kong Yang, Yeshim Deniz

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Increasing Focus on Innovation in 2013 is Driving Adoption of e-Zassi Software

With economic pressures and the competitive demand to deliver new products to the marketplace, more companies across all industries are expanding their new product development processes to sources outside the enterprise to increase the flow of ideas and expand their new product pipelines in a more economical manner.

In the Gartner report, Hype Cycle for Emerging Technologies, 20121, the market for idea management software is rapidly growing as organizations understand the many benefits provided by implementing an open innovation process. In this annual review of emerging technologies, Gartner analysts offer their thoughts on what is driving the commercial adoption of new technologies. In this year’s report the adoption of online idea management systems is increasing at a rate that will move it to mainstream adoption within the next two years.

e-Zassi has responded to this demand with the first open innovation software platform specifically designed to meet the requirements of patent dependent industries. Delivered as a SaaS product, it provides a standardized, yet customizable approach to the submission, capture, decision support and sharing of new ideas. The software utilizes a proprietary and secure assessment format, which safe-guards against intellectual property legal risks by offering protection for both innovator and receiver. The e-Zassi platform also integrates with workflow systems such as document management, CRM and product life-cycle management software to provide a fully integrated end-to-end solution to what is now a very manual business process.

Recently, a leading billion dollar global healthcare company deployed e-Zassi’s software solution to focus on attracting and managing new product ideas. The company selected e-Zassi to power their open innovation initiative based on its ability to provide bilateral security for both the submitter and receiver of new ideas. Companies can easily deploy the software on their corporate web sites to more systematically attract and filter new product ideas. For additional information about this unique deployment, contact e-Zassi directly at 904.432.8315.

About e-Zassi

e-Zassi is a provider of highly-differentiated open innovation solutions specifically designed to meet the needs of patent-centric industries. e-Zassi's customizable software platform includes controlled idea capture (for external and internal submission), automated assessment, data analytics and tailored workflows and processes. Collectively, these features provide unparalleled risk mitigation against IP misappropriation, enhanced acquisition of new product ideas and technologies, increased operational efficiencies, reduced costs and improved time to market. e-Zassi solutions are now providing exceptional value to leading companies in healthcare and other market segments that are particularly vulnerable to intellectual property disclosure and security concerns. Please visit www.e-zassi.com or call 904.432.8315 for more information.

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