Welcome!

@CloudExpo Authors: Scott Millis, Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez

News Feed Item

Salesforce's Desk.com Content & Marketing Strategist Joins Nimble to Lead Social Business Education Initiative

Alyson Stone Will Lead Content & Product Marketing Strategy to Educate and Inspire Business Professionals to Practice Social Selling

SANTA MONICA, CA -- (Marketwire) -- 01/14/13 -- Nimble, the world's leading social relationship manager, today announced that Alyson Stone has joined the Nimble team as content and product marketing strategist. Formerly in the same role for Salesforce's Desk.com, Stone will lead the expansion of Nimble's social business content education strategy.

Stone brings over 20 years of experience with both startups and large companies to her role at Nimble, including two years managing content for Salesforce's Desk.com, previously known as Assistly. While there, she developed Desk.com's product marketing process, established the company's social media presence and served as editor for their service-focused blog. Desk.com is a recent acquisition for Salesforce that renamed Assistly to Desk.com. Alyson was the number two marketing hire at Assistly and helped scale Assistly's SMB SaaS social help desk brand.

"Business professionals around the world are searching for ways to deal with how social media is changing the way prospects and customers engage with the companies they buy from," said Jon Ferrara, CEO, Nimble. "We have brought Alyson on board to help Nimble become a leading voice of social selling education and inspiration for emerging social businesses, and we are excited to have her lead our new initiative. With her editorial, social and digital background at market leading SMB SaaS companies like Desk.com, Alyson will be an incredible asset to Nimble's marketing team."

In her new role, Stone will bring her expertise to further develop Nimble's social business content strategy and strengthen community relationships. "Businesses need help understanding and managing the new social customer lifecycle of attracting and retaining customers in a social business world," said Stone. "That means they need expertise in social marketing, social selling, customer engagement, social customer service and collaboration. Our mission is to create a forum focused on this idea of 'social business' and share knowledge by key social business thought leaders, as well as Nimble-generated content."

To help business professionals find value in currently available social business tools and strategies, Nimble is forming an advisory board of leading social business experts to direct strategy, contribute content and generate meaningful conversations within the business community. The board will enlist analysts, editors, authors, bloggers, speakers, coaches and other social business thought leaders in all of the core areas Nimble touches, including marketing, sales, customer service, CRM, collaboration and social media. Nimble will use contributors to ensure a dynamic and rich forum.

"I've been very impressed with what Jon and the Nimble team have accomplished in a short amount of time," said Brent Leary, partner at CRM Essentials, a recognized thought leader in small- and mid-sized social business topics. "Building meaningful relationships with today's technologically empowered customers is a major challenge facing SMBs today, and Nimble's commitment to provide small businesses with tools to help meet this challenge has been there since its beginning. Today this commitment is reinforced and extended by bringing Alyson on board to head Nimble's efforts to educate and inspire SMBs to take a strategic approach to integrating social strategies into their businesses. Alyson not only brings a great deal of experience and expertise to this important role, but she also brings a passion for small business and a sincerity in her approach to helping them succeed. Having witnessed the successful results of her efforts while at Desk.com, I can't wait to see what she creates with Jon and the rest of the Nimble team."

You can find a head shot and read more about Stone in her own words on our Nimble blog here.

Nimble empowers social contact management by combining contacts with email and other popular social communication tools like Facebook, Twitter, LinkedIn, Google+, HubSpot, HootSuite, MailChimp and Foursquare. Nimble helps businesses drive more revenue by achieving more efficient, effective and authentic engagement with prospects, partners and current customers.

About Nimble
Nimble is a social relationship management system for business teams and sales professionals to help them transform their social conversations and communities into opportunities. Nimble opens a whole new channel for companies to engage customers in a two-way dialogue, combining the power of traditional CRM, classic contact management and social media into its simple affordable web-based social selling solution.

In the past year, Nimble has won PC Magazine "Editors' Choice," DEMO's "DEMO God" recognition, Gartner's "Cool Vendor" for Social Software and Collaboration, Red Herring Top 100 Global Finalist, and Paul Greenberg's "CRM Watch List," published by ZDNet, for three consecutive years. In addition, Nimble was recently recognized in Entrepreneur's annual "100 Brilliant Companies" and "OnDemand Top 25 Private Companies To Watch List."

Located in Santa Monica, Nimble is in the heart of the Southern California tech community. For more information, please email [email protected] or visit www.nimble.com. Nimble can also be found on Facebook, Twitter, LinkedIn and YouTube.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media contact:
Brenda Christensen
(818) 307-9942
Skype: brenda-christensen
Email Contact

Twitter: @brendachrist

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.