Click here to close now.


@CloudExpo Authors: Pat Romanski, Carmen Gonzalez, Yeshim Deniz, Jayaram Krishnaswamy, Jason Bloomberg

News Feed Item

Salesforce's Content & Marketing Strategist Joins Nimble to Lead Social Business Education Initiative

Alyson Stone Will Lead Content & Product Marketing Strategy to Educate and Inspire Business Professionals to Practice Social Selling

SANTA MONICA, CA -- (Marketwire) -- 01/14/13 -- Nimble, the world's leading social relationship manager, today announced that Alyson Stone has joined the Nimble team as content and product marketing strategist. Formerly in the same role for Salesforce's, Stone will lead the expansion of Nimble's social business content education strategy.

Stone brings over 20 years of experience with both startups and large companies to her role at Nimble, including two years managing content for Salesforce's, previously known as Assistly. While there, she developed's product marketing process, established the company's social media presence and served as editor for their service-focused blog. is a recent acquisition for Salesforce that renamed Assistly to Alyson was the number two marketing hire at Assistly and helped scale Assistly's SMB SaaS social help desk brand.

"Business professionals around the world are searching for ways to deal with how social media is changing the way prospects and customers engage with the companies they buy from," said Jon Ferrara, CEO, Nimble. "We have brought Alyson on board to help Nimble become a leading voice of social selling education and inspiration for emerging social businesses, and we are excited to have her lead our new initiative. With her editorial, social and digital background at market leading SMB SaaS companies like, Alyson will be an incredible asset to Nimble's marketing team."

In her new role, Stone will bring her expertise to further develop Nimble's social business content strategy and strengthen community relationships. "Businesses need help understanding and managing the new social customer lifecycle of attracting and retaining customers in a social business world," said Stone. "That means they need expertise in social marketing, social selling, customer engagement, social customer service and collaboration. Our mission is to create a forum focused on this idea of 'social business' and share knowledge by key social business thought leaders, as well as Nimble-generated content."

To help business professionals find value in currently available social business tools and strategies, Nimble is forming an advisory board of leading social business experts to direct strategy, contribute content and generate meaningful conversations within the business community. The board will enlist analysts, editors, authors, bloggers, speakers, coaches and other social business thought leaders in all of the core areas Nimble touches, including marketing, sales, customer service, CRM, collaboration and social media. Nimble will use contributors to ensure a dynamic and rich forum.

"I've been very impressed with what Jon and the Nimble team have accomplished in a short amount of time," said Brent Leary, partner at CRM Essentials, a recognized thought leader in small- and mid-sized social business topics. "Building meaningful relationships with today's technologically empowered customers is a major challenge facing SMBs today, and Nimble's commitment to provide small businesses with tools to help meet this challenge has been there since its beginning. Today this commitment is reinforced and extended by bringing Alyson on board to head Nimble's efforts to educate and inspire SMBs to take a strategic approach to integrating social strategies into their businesses. Alyson not only brings a great deal of experience and expertise to this important role, but she also brings a passion for small business and a sincerity in her approach to helping them succeed. Having witnessed the successful results of her efforts while at, I can't wait to see what she creates with Jon and the rest of the Nimble team."

You can find a head shot and read more about Stone in her own words on our Nimble blog here.

Nimble empowers social contact management by combining contacts with email and other popular social communication tools like Facebook, Twitter, LinkedIn, Google+, HubSpot, HootSuite, MailChimp and Foursquare. Nimble helps businesses drive more revenue by achieving more efficient, effective and authentic engagement with prospects, partners and current customers.

About Nimble
Nimble is a social relationship management system for business teams and sales professionals to help them transform their social conversations and communities into opportunities. Nimble opens a whole new channel for companies to engage customers in a two-way dialogue, combining the power of traditional CRM, classic contact management and social media into its simple affordable web-based social selling solution.

In the past year, Nimble has won PC Magazine "Editors' Choice," DEMO's "DEMO God" recognition, Gartner's "Cool Vendor" for Social Software and Collaboration, Red Herring Top 100 Global Finalist, and Paul Greenberg's "CRM Watch List," published by ZDNet, for three consecutive years. In addition, Nimble was recently recognized in Entrepreneur's annual "100 Brilliant Companies" and "OnDemand Top 25 Private Companies To Watch List."

Located in Santa Monica, Nimble is in the heart of the Southern California tech community. For more information, please email [email protected] or visit Nimble can also be found on Facebook, Twitter, LinkedIn and YouTube.

Add to Digg Bookmark with Add to Newsvine

Media contact:
Brenda Christensen
(818) 307-9942
Skype: brenda-christensen
Email Contact

Twitter: @brendachrist

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 17th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity