Companies around the world are moving into on-premise private cloud environments. Many connect their private cloud to their public cloud service providers. In his session at 12th Cloud Expo | Cloud Expo New York [June 10-13], Brian Patrick Donaghy will talk about examples of what worked, what failed and why we should think about this evolution.| By PR Newswire | Article Rating: |
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| January 14, 2013 05:00 AM EST | Reads: |
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BELVEDERE, Calif., Jan. 14, 2013 /PRNewswire/ -- Du Molin & Du Molin, Inc. (DDI) venture capital group announces the newest product to emerge from its incubator after a beta test involving more than 700 participants. Code named 'LeadFire', the SaaS (software as a service) next generation lead gen platform was developed with $5M of DDI funding. It allows large online lead aggregation companies to customize, launch and manage organic lead generation campaigns for thousands of their SMB customers in local vertical markets.
(Photo: http://photos.prnewswire.com/prnh/20130114/SF41578 )
"LeadFire's patent pending local organic search engine technology is designed to generate targeted, qualified leads by the thousands – leads that actually convert into appointments and sales," says Peter Avritch, CTO and chief architect of LeadFire. "PPC is just too expensive, so we came up with a Google-safe organic solution which includes easy-to-manage marketing portals, online directories, social media and of course, mobile."
Beta testing was done in the dental practice vertical by a subscriber-based dental marketing firm located in the U.S. The dental vertical was chosen to test LeadFire's ability to increase profit margins using local organic search in a market with notoriously high PPC costs. More than 700 dental practices participated, choosing from multiple targeted sub-markets such as braces, dentures, etc. LeadFire produced more than 60,000 verified dental appointment leads, with cost-per-lead significantly lower than paid search.
The beta test's participating dentists were enthusiastic about the lead conversion they experienced. Mark Mancin, D.D.S., of Gladstone, MO, described LeadFire as both extremely effective and cost efficient. "We are currently averaging approximately 20 new patients per month via their web marketing portals," said Mancin. "Production for one 'sedation [dentistry] case' generated $32,000 for the practice."
LeadFire's financial model is based on licensing the technology to a limited number of lead aggregation companies that have an ongoing need for high-volume leads in different B2C vertical markets such as health care, financial services, insurance, building trades, real estate, etc.
For more information about the LeadFire technology, contact Peter Avritch by phone: 415-366-4930, by email at peter.avritch@leadfire.us, or visit http://www.LeadFire.us.
About Du Molin & Du Molin, Inc. (DDI)
Located in Marin County, California, DDI is a privately held technology development and investment company.
Contact Information
Peter Avritch, CTO
Phone: 415-366-4930
Email: peter.avritch@leadfire.us
Website: http://www.LeadFire.us
SOURCE Du Molin & Du Molin, Inc.
Published January 14, 2013 Reads 392
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Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security.
In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked.
Ross Brouse is the COO and President of Solar VPS. He is a tr...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new systems of engagement, out maneuver their peers and achieve desired outcomes. In the Opening Keynote at 12th Cloud Expo | Cloud Expo New York, IBM GM & Next Generation Platform CTO Dr Danny Sabbah will detail the crit...
The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers.
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Companies around the world are collecting massive amounts of data everyday that’s sitting around and not being utilized. Take for example the fact that companies collect demographic and location-based data via mobile devices all the time, but have to figure out how to monetize that data. In this session, Joyent CTO and founder Jason Hoffman will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as companies prepare and realign their busines...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. During this session we'll broaden our views to think on an Internet Scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, you'll be able to grow your development arsenal and pick up a few strategies to apply to your own projects.
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