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@CloudExpo Authors: Pat Romanski, Scott Sobhani, Elizabeth White, Liz McMillan, Philippe Abdoulaye

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Epson Partners with Third Solutions to Offer Digital Receipt Services with Epson OmniLink Smart Solutions Family

Today at the NRF (National Retail Federation) 102nd Annual Convention & EXPO, Epson America, Inc., a leading supplier of value-added Point of Service (POS) solutions, and Third Solutions LLC, developer and owner of the MyReceipts® digital receipt platform, announced the availability of MyReceipts with Epson’s OmniLink™ smart POS solutions family. OmniLink combines an Epson industry-leading POS printer with PC functionality to deliver cloud-based services, open platform mobility and flexible web-based printing from any mobile device. Paired with Epson’s OmniLink, MyReceipts delivers a digital receipt and couponing solution to retailers looking to offer consumers access through their mobile phone or personal computer without the time and costs of traditional software upgrades to existing POS systems.

Epson’s OmniLink solutions provide the data gateway that enables delivery of cloud-based services via Ethernet or WiFi connectivity. Since the MyReceipts application resides on the OmniLink printer outside the POS system, retailers gain the benefits of rapid deployment. MyReceipts provides access to a personalized marketing engine driven by the use of digital receipts at the Point of Sale. It enables retailers to issue receipts, rebates and highly-targeted coupons based on detailed customer profiles, and gives consumers real-time access to receipts through a single web interface.

“Digital receipts are becoming an integral part of mobile retailing,” commented Gregg Brunnick, Director of Marketing for Epson’s Business Systems Division. “The OmniLink solution with MyReceipts helps retailers deliver a more personalized shopping experience without changes to their POS application.”

“Epson’s OmniLink is an ideal platform for enabling digital receipts and coupons at the POS,” said Birame Sock, President and CTO of Third Solutions. “OmniLink provides a gateway to the cloud and MyReceipts leverages the cloud model, so the two were a natural fit. We believe this new partnership will bring much greater availability to the increasing number of consumers seeking to receive and store their receipts digitally.”

MyReceipts Platform Features

With the MyReceipts solution, retailers can personalize marketing to cost-effectively deliver selected messages to high-opportunity customers based on product and brand preferences. Retailers can further customize coupon values and eligibility requirements. Real-time reports, such as UPC-level marketing campaign performance data, allow retailers to boost marketing ROI across traditional and digital channels and the MyReceipts web-based, mobile platform allows access to all receipts from participating merchants online. Once a transaction is completed, the digital receipt is automatically available on myreceipts.com while ensuring data security.

Availability

The MyReceipts solution with OmniLink will be available in the first quarter of 2013 through Third Solutions. To watch Epson’s NRF 2013 video, please click here. For more information about the Epson OmniLink, please visit pos.epson.com/OmniLink.

About Third Solutions LLC

Third Solutions LLC is a subsidiary of SPINS LLC and is defining the future of a universal digital receipt platform via online and mobile applications for consumers, retailers and brands. This patent-pending technology reduces retailer paper costs, improves customer loyalty and provides unprecedented access to consumer data for personalized targeted marketing. MyReceipts®, is the Leading Digital Receipt Platform that allows consumers to receive and track receipts online, access information about products purchased and create customized reports instantly in one safe, convenient place. To learn more about Third Solutions and the MyReceipts service, please visit: www.thirdsolutions.com or www.myreceipts.com.

About Epson America, Inc.

Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. To learn more about Epson America Business Systems Division, please visit: pos.epson.com, or connect with us on Facebook (http://tinyurl.com/EpsonFacebook-BizSys), Twitter (http://twitter.com/EpsonB2B_PR) and YouTube (http://tinyURL.com/EpsonYouTube).

Epson is a registered trademark of Seiko Epson Corporation. OmniLink is a trademark of Epson America, Inc. MyReceipts is a registered trademark of Third Solutions LLC. All other trademarks are the property of their respective owners.

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