Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...| By PR Newswire | Article Rating: |
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| January 14, 2013 10:56 AM EST | Reads: |
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WALTHAM, Mass., Jan. 14, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced a partner program for its Global Marketing Operations (GMO) solution. With the program, Lionbridge will integrate market-leading marketing technology solutions from partners including ActiveStandards, BrightEdge, Dotsub, PlyMedia and Sitecore with its GMO services. As a result marketers can now work with a single partner to access the most advanced technology-enabled solutions for producing, managing and delivering multichannel digital marketing campaigns and content in local markets worldwide.
The chosen partners represent the top companies in SEO management, video translation, web content management, marketing automation, web analytics and web quality management. By combining these market-leading technologies with Lionbridge GMO solutions, clients gain access to best of breed technology as part of their GMO solutions. As a result, enterprises can enjoy powerful benefits including the ability to:
- Increase search engine traffic across all global markets
- Ensure global consistency and local relevance in campaign design, copy and localization
- Reduce cycle times to rollout global campaigns and product launches
- Support powerful analytics on tens of thousands of keywords, millions of pages, and billions of backlinks across global markets worldwide
- Attract and target website visitors with personalized content, multivariate testing and integrated campaigns across geographies
- Localize videos (captions, subtitles & transcripts) for live and on-demand video
- Optimize the quality and compliance of web properties globally
"Marketing organizations often struggle to implement and manage global marketing programs across numerous, technology systems," said Marc Osofsky, SVP Marketing of Lionbridge. "The combination of our innovative partner technologies with Lionbridge's global resources, program management processes and proven global marketing services enable CMOs to streamline their global marketing ecosystem and provide consistent, relevant experiences in any market and in any language."
The Global Marketing Operations (GMO) partnership solutions include:
- Best practice operational processes on each platform
- Fully bundled technology in a usage fee model
- Pre-integration to Lionbridge GeoFluent real-time translation suite
- Trained offshore resources on chosen platform
Initial partners in the GMO partner program include ActiveStandards, BrightEdge, a global leader in enterprise SEO, Dotsub, a provider of systems for creating and viewing subtitles for videos in multiple languages, PlyMedia, a leader in the development, deployment and service of technology platforms for digital advertising and online media content and Sitecore, a leading web content management and customer experience management software company.
"Delivery of a successful digital strategy in today's highly competitive and increasingly complex global marketplaces requires underpinning by good quality websites and digital interactions," said Simon Lande, CEO, ActiveStandards. "By integrating ActiveStandards Web Quality Management, Lionbridge is ensuring their customers continuously benefit from industry best practice and create high quality user experiences, helping them to achieve successful global customer engagement programs."
"Companies increasingly seek global, enterprise-scale SEO and need a platform and global services to match to execute their strategies," said Brad Mattick, VP Marketing at BrightEdge Technologies, Inc. "The combination of the highly scalable BrightEdge SEO platform with the Lionbridge GMO global sourcing model delivers a compelling solution for marketers seeking to rapidly achieve global enterprise scale."
"Video for global content marketing is growing exponentially," said Michael Smolens, Founder & Chairman of Dotsub. "Lionbridge is the first leading translation firm to offer a faster, cheaper video translation and captioning model for their clients."
"Marketers have a significant set of challenges – including translation of content and campaigns across websites, global program management, building and managing a network of outsourcers, and more," said Amar Patel, Senior Technology Partner Manager, Sitecore. "By extending our partnership with Lionbridge, our customers can now deliver translated, localized multichannel marketing campaigns and web content faster and with less third-party involvement."
The global digital marketing solutions are all available today.
About Lionbridge GMO
Lionbridge's Global Marketing Operations (GMO) is a suite of global marketing services that enable global marketers to outperform competitor search rankings, increase traffic 30-100%, reduce campaign cycle time 30%, and reduce the total cost of global campaign execution by 20%. Through our Global Customer LifecycleSM approach, clients see higher search rankings, more traffic and revenue, faster product adoption and satisfaction and increased loyalty.
About Lionbridge
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
SUPPORTING RESOURCES:
- For more information on Lionbridge Global Marketing Ops services portfolio, visit: www.globalmarketingops.com.
- On Twitter, follow @GlobalMktgOps
- Visit the Lionbridge GMO Facebook page www.facebook.com/GlobalMktgOps to join the conversation
- Visit the Lionbridge GMO blog to stay up-to-date on industry insights http://blog.lionbridge.com/marketing
PRESS CONTACTS
Sara Buda
Lionbridge Technologies
sara.buda@lionbridge.com
+1-781-434-6190
Tim Hurley/Emily Snyder
Matter Communications
thurley@matternow.com
esnyder@matternow.com
978-499-9250
SOURCE Lionbridge Technologies, Inc.
Published January 14, 2013 Reads 475
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"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
Organizations want extraordinary results from their IT units. Today's mantra is faster delivery, better quality, cheaper solutions, and safer environments. Many CIOs are implementing cloud computing enterprise architectures to address these challenges with results varying greatly. Why are some organizations seeing only limited results from cloud computing implementations while others are increasing market share, decreasing costs, generating value, and innovating faster?
Everyone is virtualizing, but are they realizing any of the promised savings? This overview of IBM's new virtualization optimization solutions will show you how integrated Cloud Solutions like SmartCloud Provisioning and SmartCloud Monitoring can deliver the savings virtualization promises.
Organizations are using intelligent management and analytics to provide the insight needed to optimize their virtualized infrastructure and dramatically improve availability, reduce data storage footprint...
“Big Data analytics will shape the form of nearly every process going forward in time, from the color of the latest fashions, what the candidates say in one town versus another to the chemical composition of the latest super drug,” noted Steve Knodl, Director of Product Management at NextIO, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Whether these are considered “new” products,” Knodl continued, “or continuous improvement on previous processes is largely in the eyes o...
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
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Cloud Expo/Big Data Expo delegates will learn how the Hadoop framework and SSD technology augment cloud data systems ranging from analytics to on-line transaction pro...
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SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
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