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@CloudExpo Authors: Liz McMillan, Kevin Benedict, Pat Romanski, William Schmarzo, Elizabeth White

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Strategy Analytics: Mobile Enterprise Business App Revenue Reaches $25B in 2012

Mobile business collaboration, productivity, process apps went mobile in a big way in 2012 according to the Strategy Analytics Mobile Workforce Strategies (MWS) service reports “Global Mobile Enterprise Business Applications User Forecast, 2011-2017” and “Global Mobile Enterprise Business Application Revenue Forecast, 2011-2017.” These reports examine the global mobile workforce's use of business applications on mobile devices from 2011 to 2017. Each provides global and regional forecasts by size of business of either the number of mobile business workers using various types of business applications or the direct and indirect revenue associated with mobile business applications use.

Revenue associated with mobile workers using enterprise business apps on mobile devices is expected to nearly double over the next 5 years as a result of hundreds of millions of mobile workers using a growing number of mobile business applications.

“The consumer mobile experience has taught mobile workers to expect, even demand, access to information and applications from anywhere using mobile devices,” commented Mark Levitt, Director of Business Cloud Strategies research at Strategy Analytics. “Mobile workers have moved beyond just mobile email and messaging to include other collaboration apps such as conferencing, productivity apps such as content authoring, and business process apps such as CRM and even ERP.”

“The business imperative for workers to be productive while on the way to, from and at customer and other remote work sites is driving the rapid mobilization of business apps. Growth in secure application distribution through mobile device and application management (MDM and MAM) and Enterprise App Stores is helping to allay security fears and ensure compliance,” said Andrew Brown, Director of Enterprise Research at Strategy Analytics.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

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