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@CloudExpo Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Agathe Caffier, Esmeralda Swartz

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Ericsson Opens Communication - New Research Indicates Portal to Device Freedom

NEW YORK, January 16, 2013 /PRNewswire/ --

What can the market expect from the mobile tech sector aside from more patent issues and litigation news? Take a look at what's keeping Ericsson busy these days, as they lead the show to the world's first IMS-based WebRTC platform.

While mobile tech giants keep their executives busy with their respective wars, more and more consumers use various social networks to air their dissatisfaction towards the most saleable gadgets on the market today. Consumers and investors have been greatly anticipating good news from the sector, and Ericsson (NASDAQ: ERIC) [Full Research Report][1] is right on time to make waves this year.

For additional due diligence beyond the scope of this article, read our full featured research report on Ericsson  including full detailed breakdown, technical analysis, analyst ratings  and price targets  - absolutely free of charge - available at: [http://www.nationaltradersassociation.org/r/read_report/ea6d_ERIC].

In a global consumer report by Ericsson ConsumerLab, the company identified highly valuable consumer trends, behavioral changes and internet usage for 2013 and beyond. As discussed by Ericsson President and CEO Hans Vestberg, mobility, broadband and cloud are the key elements that will drive the company to its modern-day success story.

Ericsson recently uncovered its new communication technology, the IMS Innovation Platform, a "Web Real Time Communications" or WebRTC interface that is designed to reshape the consumer-enterprise habitat. This new platform is expected to make a high impact on communication services where new communication paradigms can be derived and better mobile service can be expected. WebRTC will enable developers to produce exceptionally creative applications that are not limited by their respective technology platforms.

"Developers will take the concept of the existing phone call, see it as a digital stream and innovate accordingly. Reading, transcribing, contextualizing, translating, on any connected device, using people's existing phone number - all are just the beginnings of possibility," said Geoff Hollingworth, head of Business Innovation, Ericsson North America.

The company seems to be on the right track, in terms of growth and sustainability, as they partner with big names including Volvo, AT&T, Unwired Planet and world-renowned DJ and Producer Avicii. In an industry that is expected to reach $203.8 billion or a growth of 35.5% by 2016, there is some light for Ericsson to be the game-changer without directly competing with mobile tech giants, Apple and Samsung.

At the 2013 International CES in Las Vegas, Ericsson President and CEO Hans Vestberg said that they are currently working with Volvo to produce a "Connected Vehicle Cloud" with a dashboard that is completely changed to display cloud information.

"Ericsson is a perfect partner for Volvo Car Group, bringing extensive experience and global business acumen to the table. On top of this, both companies share the same ambition to develop industry leading solutions in line with our shared vision of the future based on a networked society," said Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars.

Meanwhile, Ericsson has been selected by AT&T to provide verification services for its Global SIM Program before it is launched globally. "Ericsson's global market leadership makes it a true one-stop-shop for device and application verification," said Glenn Lurie, President of Emerging Devices, Resale and Partnership of AT&T.

Despite the global headwinds that continue to shake the global market, Ericsson's slowdown in the Q4 of 2012 is reported to be more than expected. The company is expected to receive 70% of Unwired Planet's revenues after closing a 2,185 patent deal. Ericsson is also currently collaborating with Avicii to produce the world's first "crowd-sourced" hit song.

With this much activity going on in the company, Ericsson is on the right path to attracting investments and to redefining mobile technology.

Reference Links:

[1] The Full Research Report on Ericsson - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/ea6d_ERIC]

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SOURCE National Traders Association

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