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@CloudExpo Authors: Liz McMillan, Pat Romanski, Elizabeth White, Cliff Beek, Yeshim Deniz

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Trendium Sets a New Paradigm in Customer Experience Management (CEM) and Customer Experience Assurance (CEA) for 4G/LTE Mobile Broadband

Trendium today announced that they have set out to change the way customer experience assurance is done, and this will be the company’s focus moving forward. Trendium is a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, led by a group of industry veterans. The new portfolio of solutions, purposely designed for 4G/LTE mobile broadband applications, is powered by ServicePATH®, a carrier-grade collection and mediation platform that has been deployed for many years and has proven to scale in the largest network in North America.

“Investments made over the past few years in first-generation CEM solutions for customer experience assurance do not correlate to customer satisfaction and network quality,” stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. “At the same time, operations costs and network monitoring costs are growing exponentially with broadband traffic instead of proportionally to the top line. This, combined with the ongoing power shift in the value chain, the increasing role of Over-The-Top (OTT) players, and the lack of differentiation among CSPs, results in an increase in customer dissatisfaction, churn, and ARPU erosion, and a decrease in profitability. The CSP industry is facing an unprecedented inflection point. We believe that the traditional assurance model and solutions are obsolete.”

Trendium’s new portfolio is comprised of ViewPORT™ and the Network Access Agents (NAA®) family. ViewPORT™ is a cloud-based Customer Experience Assurance Applications & Analytics portal, powered by ServicePATH®. It provides the most intuitive, logical, flexible and fastest assurance workflow and uses sophisticated correlation technology to link customer experience to underlying network & service performance. The NAA® family enables collection from any data source along the head-to-end service path: traffic, infrastructure, device, and end user. It includes a set of 1U rack-mount probes with port speeds from 1GE to 100GE that typically only take 1/10 of the footprint of today’s monitoring systems and a fraction of the price. The new NAA® family also features interactive smart device agents that collect location-based perceived customer experience and network performance data in real time, as well as a large set of 300+ adapters for collection from network elements, EMSs, NMSs, B/OSS applications and 3rd party probes.

“Trendium delivers real-time visibility into the real head-to-end experience with service performance, so CSPs can 'see' what their customers 'see,' when and where they 'see' it. We also provide a unique integrated view of customer experience and network & service performance, so that operations personnel can focus on solving the biggest problems that have a real impact on the customer, and can do it faster,” stated Dr. Yamany. “Overall, Trendium brings significant innovation in how customer experience assurance is done, the size of the system needed, and the total cost of ownership of the solution. This enables CSPs to achieve higher customer satisfaction while dramatically reducing customer care and operations CapEx and OpEx.”

To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA® family, visit: www.trendium.com or contact your local sales representative.

Trendium Mission

Our mission is to enable Providers and Users of Communications Services, Platforms, and Applications to innovate, differentiate, and advance their personal and professional lives, by providing the most transformational, cost-effective, scalable, and truly customer-oriented solutions and data analytics for the improvement and the assurance of the real user experience with broadband IP-based services.

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