Welcome!

@CloudExpo Authors: Destiny Bertucci, Elizabeth White, Kevin Jackson, Liz McMillan, Stackify Blog

News Feed Item

China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

BEIJING, Jan. 18, 2013 /PRNewswire/ -- iPinYou, the largest DSP (Demand-Side Platform) in China, today announced a US$20 million round of financing led by CBC (China Broadband Capital) to support the company's hyper-growth trajectory. Participants in the round include Vangoo Investment Partners, a Japan-based VC, and its A round investor Forward Capital. The proceeds will be used to upgrade the company's product, technology and executive and staff recruitment.

iPinYou has the most advanced DSP technologies in China and can help advertisers access all the major exchanges, achieving high cost-efficiency for advertisers. During the past few years, iPinYou has experienced year-over-year revenue growth of over 300%. The company serves over 200 leading brands in IT, Financial service, Auto, FMCG, Ecommerce and Travel.

Mrs. Xiaonan Huang, CEO and Co-founder of iPinYou, said: "We are very glad that after more than 4 years of continuous investment in technology and data, iPinYou has grown into the largest local DSP in China. In a period of high-growth for iPinYou, this new financing enables us to invest substantially in innovation, technology and people. Meanwhile, the expertise and resources of CBC Capital and Vangoo Investment Partners in the cloud computing, digital media and advertising industries will accelerate our ability to best serve our clients."

Ying Zhang, Partner of CBC Capital said: "We believe that RTB advertising is disruptive to digital advertising. DSP itself is a viable business model with a strong first mover advantage. In speaking with iPinYou's clients and partners and studying other companies in the industry, we are confident that iPinYou is a clear leader in technology, data and customers base. We hope that our resources can further help to cement iPinYou's established industry leadership."

In March of 2012, iPinYou launched the first Demand-Side Platform with a Real-Time Bidding (RTB) function in China and became the only DSP that is integrated with all mainstream exchanges in China. It provides advertising agencies and advertisers with access to billions of impressions daily. During the past few months, iPinYou also launched its Video DSP, Mobile DSP and RTB enabled retargeting products.

About iPinYou (www.iPinYou.com)

Beijing iPinYou Information Technologies Co., Ltd (iPinYou) was founded in 2008 and is now China's largest DSP (Demand-Side Platform). iPinYou is headquartered in Beijing and has offices in Shanghai, Guangzhou and Silicon Valley. iPinYou has built world class Real-Time Bidding (RTB) technology and algorithm, proprietary cloud computing platform and patented audience profiling technology. iPinYou has served over 200 brands in IT, financial service, auto, FMCG, travel and more. It has also significantly improved the advertising effectiveness for advertisers and fostered extensive partnerships with domestic mainstream and private exchanges. It is established as a leading provider of audience based programmatic advertising technology.

About CBC Capital (http://www.cbc-capital.com)

CBC Capital was founded in 2006 and has become one of the most influential VCs in China's TMT industry. CBC Capital focuses on investments in telecom, internet, media and high-tech industries in China. Its portfolios include renowned domestic and international companies such as Evernote, 21Vianet Group(NASDAQ: VNET), BesTv, Fleet Entertainment, 3G Portal Website, China National Geographic (CNG), China Business Network and Miaozhen Systems. Dr. Edward Tian, Chairman of CBC Capital started to focus on the development and investment on cloud computing industry back in 2009. As the first VC that specializes in cloud computing industries, CBC Capital has fostered strong relationship with government, domestic and overseas investors and renowned cloud computing businesses in China and overseas and accumulated rich experiences in investing in cloud computing industry.

About Vangoo Investment Partners (www.vangoocapital.com)

Vangoo Investment Fund Management Co., Ltd was previously a wholly-owned subsidiary of one of the top three Japanese private equity firms-Ant Capital Partners. It was founded in 2007, with branches in Beijing, Suzhou, Chengdu and Tokyo. Vangoo Investment Partner is now managing seven US dollar and RMB funds in areas such as medical, TMT, manufacturing and consumer goods industries and has invested in leadership companies including Dianping.com, Beijing Zhangkuo Mobile Media Technology Co., Ltd and Prudent Energy. Vangoo Investment Partners has focused primarily on investing on top-class Chinese businesses and providing professional value-adding services to the highest standard.

SOURCE IPINYOU

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...