Welcome!

Cloud Expo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Roger Strukhoff, Jason Bloomberg

Related Topics: SOA & WOA, .NET, Virtualization, Web 2.0, Cloud Expo, SDN Journal

SOA & WOA: Article

Facebook Moves to Crush Servers in a Group Hug

Facebook released a Common Slot architecture specification for data center motherboards

Um, something happened this week you ought to know about.

Facebook blew up the traditional monolithic server - and lit charges under the entire $55 billion-a-year server industry.

GigaOm was first to say it that way and it may turn out to be true so it bears repeating.

Facebook, along with its user-leaning Open Compute contingent, is bent on redesigning servers to suit themselves using interchangeable, disaggregated, independently upgradeable parts.

Ultimately it's supposed to free the customer from the tyranny of the vendor roadmap.

To advance this crusade, Facebook released a Common Slot architecture specification for data center motherboards at the Open Compute Summit Wednesday.

The thing is nicknamed "Group Hug" and it's supposed to produce boards that are completely vendor-neutral and last through multiple generations of processors from multiple vendors.

Having been born too late to exert any influence over server blades, Facebook is determined to see that the new microserver architectures conform to some sort of compatibility code.

Intel, AMD, Applied Micro and Calxeda are already committed to producing products designed to the Common Slot spec and Calxeda, the little Texas start-up with the ARM microserver designs, is so pleased to be in this rarified company it's beside itself.

The way things are unfolding it looks like Facebook and the Open Compute Project (OPC) are endorsing microservers built out of the mobile chips used in smartphones and tablets, giving ARM a chance to break into the citadel held fast by the x86.

Frank Frankovsky, Facebook's VP of hardware design and supply chain as well as executive director of the Open Compute Foundation, showed off a Group Hug board with five unreleased Intel x86 Avoton S Series Atom chips on it as well as five X-Gene 64-bit ARM SoCs.

They all share the same power, electrical and mechanical interconnects and slide into the same microserver chassis.

The chips are on cards that are inserted into the so-called common slot. The motherboard can currently accommodate 10 cards.

"We're establishing for the first time a common slot for any SoC maker to design to a common standard," Frankovsky said. "All the surrounding bits are the same, with DDR memory and network controllers, and now for the first time we will have the ability to have a common slot architecture."

It uses a simple PCIe x8 connector to link the SoCs to the board.

"If we had left this to the industry they probably would have gone out and found the most expensive and esoteric connector on the planet," he said. "What we decided to do was use a PCI-e x8 connector and simply change the pin-out." The Facebook backplane design has one PCI pin-out per server.

The board's layout isn't etched in stone either. It's just supposed to encourage people to use the common slot for their CPUs. "We will now not be bound by placement of components on a single monolithic motherboard," Frankovsky said. "We will be able to do smarter tech refreshes."

The object of the game is to make hardware that's cheaper, greener, more upgradeable and software-defined so it fits the workload and less power hungry.

Group Hug envisions abandoning the modern vendor-integrated server that has to be switched out generation-to-generation for components that can be upgraded as they become available without scraping what surrounds them, letting customers design modular, custom, scalable servers with just the right compute, storage and networking for the job.

The growing consensus is you shouldn't have to change the whole system just to refresh processors, memory or I/O.

The concept and the movement building behind it obviously threaten IBM, HP, Dell and probably VMware too, since Facebook doesn't much fancy virtualization as a way to drive hardware utilization.

Intel, on the other hand, is on the movement's board and is contributing designs for its forthcoming silicon photonics technology, which will enable 100 Gbps interconnects, enough bandwidth to serve multiple processor generations.

Frankovsky said, "This technology also has such low latency that we can take components that previously needed to be bound to the same motherboard and begin to spread them out within a rack."

"We'll said be able to do things in the data center that we've never been able to do before," Intel CTO Justin Rattner said.

It's supposed to connect servers together using a laser-base technology created using silicon rather than pricier techniques.

A prototype Atom-based rack-mount server from Quanta uses Intel's 100 Gbps silicon photonics to connect parts at full speed anywhere on the rack.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.