Welcome!

@CloudExpo Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Paul Simmons

Related Topics: Microservices Expo, Microsoft Cloud, Containers Expo Blog, Agile Computing, @CloudExpo, SDN Journal

Microservices Expo: Article

Facebook Moves to Crush Servers in a Group Hug

Facebook released a Common Slot architecture specification for data center motherboards

Um, something happened this week you ought to know about.

Facebook blew up the traditional monolithic server - and lit charges under the entire $55 billion-a-year server industry.

GigaOm was first to say it that way and it may turn out to be true so it bears repeating.

Facebook, along with its user-leaning Open Compute contingent, is bent on redesigning servers to suit themselves using interchangeable, disaggregated, independently upgradeable parts.

Ultimately it's supposed to free the customer from the tyranny of the vendor roadmap.

To advance this crusade, Facebook released a Common Slot architecture specification for data center motherboards at the Open Compute Summit Wednesday.

The thing is nicknamed "Group Hug" and it's supposed to produce boards that are completely vendor-neutral and last through multiple generations of processors from multiple vendors.

Having been born too late to exert any influence over server blades, Facebook is determined to see that the new microserver architectures conform to some sort of compatibility code.

Intel, AMD, Applied Micro and Calxeda are already committed to producing products designed to the Common Slot spec and Calxeda, the little Texas start-up with the ARM microserver designs, is so pleased to be in this rarified company it's beside itself.

The way things are unfolding it looks like Facebook and the Open Compute Project (OPC) are endorsing microservers built out of the mobile chips used in smartphones and tablets, giving ARM a chance to break into the citadel held fast by the x86.

Frank Frankovsky, Facebook's VP of hardware design and supply chain as well as executive director of the Open Compute Foundation, showed off a Group Hug board with five unreleased Intel x86 Avoton S Series Atom chips on it as well as five X-Gene 64-bit ARM SoCs.

They all share the same power, electrical and mechanical interconnects and slide into the same microserver chassis.

The chips are on cards that are inserted into the so-called common slot. The motherboard can currently accommodate 10 cards.

"We're establishing for the first time a common slot for any SoC maker to design to a common standard," Frankovsky said. "All the surrounding bits are the same, with DDR memory and network controllers, and now for the first time we will have the ability to have a common slot architecture."

It uses a simple PCIe x8 connector to link the SoCs to the board.

"If we had left this to the industry they probably would have gone out and found the most expensive and esoteric connector on the planet," he said. "What we decided to do was use a PCI-e x8 connector and simply change the pin-out." The Facebook backplane design has one PCI pin-out per server.

The board's layout isn't etched in stone either. It's just supposed to encourage people to use the common slot for their CPUs. "We will now not be bound by placement of components on a single monolithic motherboard," Frankovsky said. "We will be able to do smarter tech refreshes."

The object of the game is to make hardware that's cheaper, greener, more upgradeable and software-defined so it fits the workload and less power hungry.

Group Hug envisions abandoning the modern vendor-integrated server that has to be switched out generation-to-generation for components that can be upgraded as they become available without scraping what surrounds them, letting customers design modular, custom, scalable servers with just the right compute, storage and networking for the job.

The growing consensus is you shouldn't have to change the whole system just to refresh processors, memory or I/O.

The concept and the movement building behind it obviously threaten IBM, HP, Dell and probably VMware too, since Facebook doesn't much fancy virtualization as a way to drive hardware utilization.

Intel, on the other hand, is on the movement's board and is contributing designs for its forthcoming silicon photonics technology, which will enable 100 Gbps interconnects, enough bandwidth to serve multiple processor generations.

Frankovsky said, "This technology also has such low latency that we can take components that previously needed to be bound to the same motherboard and begin to spread them out within a rack."

"We'll said be able to do things in the data center that we've never been able to do before," Intel CTO Justin Rattner said.

It's supposed to connect servers together using a laser-base technology created using silicon rather than pricier techniques.

A prototype Atom-based rack-mount server from Quanta uses Intel's 100 Gbps silicon photonics to connect parts at full speed anywhere on the rack.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In a world where the internet rules all, where 94% of business buyers conduct online research, and where e-commerce sales are poised to fall between $427 billion and $443 billion by the end of this year, we think it's safe to say that your website is a vital part of your business strategy. Whether you're a B2B company, a local business, or an e-commerce site, digital presence is key to maintain in your drive towards success. Digital Performance will take priority in 2018 for the following reason...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...