|By Deborah Strickland||
|January 18, 2013 05:35 PM EST||
By: Jim O'Leary, Sr. Market Development Manager
What a great football weekend we had last week with NFL games going back and forth up to the last second in one case. All of the great plays, catches, tackles, and touchdowns made for a great football great relaxing weekend.
These games followed a week out at CES in Las Vegas with the more than 160,000 other attendees, and I was so amazed at all the new mobile phones, tablets, and new super high def TV’s and the resolution – WOW!!!
While I was looking ( okay drooling ) at all this new technology I was thinking how cool it would be to be able to bundle all of this technology together so that I could have with me at all times. What about giving me control of the different viewing angles of what I am watching like the football games so I could check out if it was a fumble, touchdown without having to wait for the commercial about a laxative or something else to get over? While I am thinking about it, why not get rid of those annoying TV ads that have no relevance to me?
Just think “Your television, your way, in travel size. Now that would be Powerful.”
At the Cisco CES Suite in the Venetian® in Las Vegas we demonstrated just that with Data In Motion combined with Videoscape Unity showing a great way for consumers to stay connected with their video and other data content when they are on the go. We demonstrated Data In Motion leveraging our Mobile Packet Core, DPI, and Mobile Analytics combined with our Videoscape Unity platform highlighting our Cisco Cloud DVR, Conductor, Targeted Advertising and UI to deliver a truly great way to enhance the consumer video experience. All on a single network – who knew it could be done so easily?
This technology creates a happier end customer, a great new value chain & partnerships between the Mobile Operator, the Content Provider, and the Ad Campaign Agency making a much better consumer viewing experience.
- Consumer we demonstrated watching your video content the way that you want, on the device that you want while enhancing the viewer experience, removing the annoying ads with targeted ads about things that user likes.
- Mobile Operator we demonstrated the extraction of key information from the mobile network “Gold” about the user, anonymized to protect the user while serving important valuable network information to the content provider and its Ad Decision Server to create new ways to monetize the mobile network.
- Content Provider we demonstrated a whole new market where you now know more information about the end user such as device type, location, network type, and historical preferences coming from the Mobile Packet Core enabling a more targeted content and ad placement which equals a happy end user.
- Ad Agency a more targeted advertisement, enabling higher a CPM for more revenue.
Why do it, what’s in it for me? Well according to Gartner Inc., worldwide mobile advertising revenue is forecasted to reach $11.4 billion in 2013, and reach $24.5 billion in 2016 – that’s all new revenue. The last few years new house construction has been slow so fewer new TV’s being sold, but the Smartphone & Tablet market is on fire. With the new tools that are enabled by Cisco with this type of technology to deliver great video quality to any device, it’s time to get some network gold.
For all content (blogs, white papers, videos and photos) related to Cisco's presence at CES 2013 in Las Vegas, please visit here
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Oct. 30, 2014 07:00 PM EDT Reads: 1,544
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 30, 2014 07:00 PM EDT Reads: 1,847
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
Oct. 30, 2014 06:45 PM EDT Reads: 2,150
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Oct. 30, 2014 06:00 PM EDT Reads: 3,193
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will con...
Oct. 30, 2014 05:30 PM EDT Reads: 2,181
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Oct. 30, 2014 05:30 PM EDT Reads: 1,255
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
Oct. 30, 2014 04:45 PM EDT Reads: 1,901
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
Oct. 30, 2014 02:00 PM EDT Reads: 2,552
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing a...
Oct. 30, 2014 12:00 PM EDT Reads: 1,722
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 30, 2014 09:00 AM EDT Reads: 2,083
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
Oct. 29, 2014 11:00 PM EDT Reads: 1,534
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Oct. 29, 2014 06:00 PM EDT Reads: 1,665
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Oct. 29, 2014 01:35 PM EDT Reads: 1,292
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
Oct. 29, 2014 01:00 PM EDT Reads: 1,608
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 29, 2014 10:00 AM EDT Reads: 2,120
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
Oct. 29, 2014 10:00 AM EDT Reads: 2,050
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-so...
Oct. 29, 2014 09:30 AM EDT Reads: 1,936
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 29, 2014 09:00 AM EDT Reads: 2,082
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
Oct. 29, 2014 08:30 AM EDT Reads: 1,534
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research'...
Oct. 28, 2014 11:45 PM EDT Reads: 1,676