Click here to close now.


@CloudExpo Authors: Yeshim Deniz, Pat Romanski, Tim Hinds, Dana Gardner, Bill Szybillo

News Feed Item

UK's Largest Brewer and Pub Owner Improves its Pedigree by Selecting Ruckus Smart Wi-Fi for Nationwide Wireless Upgrade

Marston's PLC Views Smart Wi-Fi as a Business Imperative to Improving Customer Loyalty, Enabling New Services and Enhancing Service Quality Across 2,000 Retail Locations

LONDON and SUNNYVALE, Calif., Jan. 22, 2013 /PRNewswire/ -- Ruckus Wireless, Inc. (NYSE: RKUS) today announced that it has been selected by Marston's PLC, one of the UK's leading brewers and pub operators, and the world's largest brewer of cask ale, to supply Ruckus Smart Wi-Fi equipment for use within its pubs and restaurants nationwide.

To view the multimedia assets associated with this release, please click

With over 2,000 locations across the UK, Marston's wanted to better leverage Wi-Fi to improve the customer experience and increase the efficiency of its operations. Pubs, restaurants and retail outlets of all kinds are looking for new ways to attract customers, keep customers more engaged and leverage Wi-Fi analytics that could provide insight into innovative new services.

Customer use of mobile devices like smartphones and tablets in UK retail environments continues to increase rapidly. In a recent survey by eConsultancy, 43% of respondents in the UK said they had used their mobile devices to compare prices and look at product reviews while out shopping, up from 19% in 2011. And according to an OnDevice Research survey, 74% of respondents in the UK would be happy for a retailer to send a text or email with promotions while they're using in-store Wi-Fi.

"Marston's had installed Wi-Fi over three years ago and has always taken a very active and early adopter role in the use of technology in our operations," said Rob Derbyshire, operations manager for Marston's Telecom.  "But since that time–with the rise of Wi-Fi-enabled devices of all shapes and sizes– the world had changed–making Wi-Fi no longer simply nice to have but rather a strategic necessity."

To improve service efficiency and guest access, Marston's is installing Ruckus ZoneFlex dual-band 802.11n Smart Wi-Fi access points (APs) both indoors and outdoors.

These Smart Wi-Fi products support line of business applications such as in-store electronic point-of-sale (EPOS) systems that staff access using tablet devices to provide a more flexible way to take orders, settle bills and provide a greater level of service.

"Ultimately we are a business that must turn a profit," remarked Derbyshire. "That said, we understand how our customers work, live and play as well as the role that wireless technology has in their lives.  As a result, we have found that providing fast and reliable Wi-Fi has both a direct and indirect impact in increasing revenue."

Previously Marston's had installed in its pubs a single Wi-Fi access point based on conventional Wi-Fi technology.  But recently, the demand for Wi-Fi access has increased as more users armed with more devices try to simultaneously access the network. This raised concerns over capacity, coverage and performance.

"Interference was becoming an issue. Coverage was becoming an issue. Reliability was becoming an issue," explained Derbyshire. "We needed a Wi-Fi system that could handle a large number of concurrent user connections, extend signal range, maintain stable connections and deliver higher aggregate throughput," explained Derbyshire. "Yet when it came to each vendor's offerings, these requirements seemed to compete against each other."

To Cloud or Not to Cloud

Marston's evaluated a number of Wi-Fi products, including cloud-based offerings, but found dramatic differences in price and feature/functionality. With few to no IT staff in each pub, an easy to deploy and simple to manage Wi-Fi system was required. In turn, Marston's initially believed that a cloud-based solution would work best.

"Meraki's system had a compelling user interface but the recurring annual licence costs per AP made the overall solution much more expensive," said Derbyshire. "This fact, along with lower client capacities and a number of feature and architectural limitations, such as inter-AP roaming performance that go along with a cloud-based solution, just didn't work well in our environments. Our first priority had to be delivering the best possible wireless experience to customers. Believe me, the combination of great ale and great Wi-Fi creates strong customer loyalty," he said.

Marston's ultimately tested and selected the Ruckus ZoneFlex solutions and began its Smart Wi-Fi rollout. The Ruckus kit gave Marston's the flexibility to deploy standalone APs or multiple APs with local controllers – all of which could be centrally managed.

"Ultimately, it came down to performance and reliability.  The Ruckus system simply delivered a demonstrably better Wi-Fi experience using more thoughtful technology designed to deal with constantly changing environments and user behaviors."

Ruckus Smart Wi-Fi access points integrate patented BeamFlex adaptive antenna array technology that directs radio frequency (RF) energy toward each client, continually picking the fastest path for each packet.  This provides greater coverage and the ability to deliver stronger Wi-Fi signals to users, even as environmental conditions change.  Ruckus adaptive antenna arrays also support dual-polarization, allowing signals to be transmitted and received at different angles. This enables more consistent Wi-Fi connectivity to devices such as tablets that are constantly changing orientations.

In its Wi-Fi testing with Ruckus gear, after two days of deployment, Marston's found that over half of its transactions were going through staff tablets along with a significant increase in client Wi-Fi connectivity. 

Marston's is deploying single or multiple Ruckus ZoneFlex 7363 APs inside its pubs and restaurants along with outdoor Ruckus ZoneFlex 7762 APs in garden areas. Wi-Fi management is performed remotely by accessing local ZoneDirector Controllers or standalone APs, and the Ruckus FlexMaster Centralized Wi-Fi Management System enables all these environments to be managed from a single location.

Looking forward, Marston's see endless possibilities to leverage its new, in-store, Smart Wi-Fi networks. "With carrier-class technology now in place, we view the network as a utility that we can use for almost any application we can think of such as multimedia delivery, location-based applications, push-to-talk voice for our staff – the list becomes endless," concluded Derbyshire.


Founded by John Marston in 1890 as Wolverhampton & Dudley Breweries plc., Marston's PLC is a leading independent brewing and pub retailing business operating a vertically integrated business model with over 13,000 employees worldwide. Marston's operates around 2,150 pubs and bars situated across England and Wales, comprising around 1,650 tenanted or leased pubs and around 500 managed pubs at the heart of thriving local communities offering a welcoming environment and value for money. The company operates five breweries throughout the UK as well as a range of divisions including Marston's Inns and Taverns, Marston's Pub Company and Marston's Beer Company.  The company is listed on the London stock exchange under the symbol MARS.


Headquartered in Sunnyvale, CA, Ruckus Wireless (NYSE: RKUS) is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. With 2011 revenues of $120 million, the company offers a wide range of indoor and outdoor "Smart Wi-Fi" products to mobile carriers, broadband service providers, and corporate enterprises, and has more than 18,000 customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, ensuring consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. For more information, visit

Related Links:

Ruckus Wireless, Inc.

Ruckus Smart Wi-Fi


Ruckus BeamFlex

Ruckus FlexMaster

SOURCE Ruckus Wireless, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
"eFolder does a lot of different things but we protect data and we are focused on protecting data no matter where it resides," explained Carlo Tapia, Product Marketing Manager at eFolder, in this interview at Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Cloud computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity. At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation ...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
In demand-intensive mobile and web applications, an emerging pattern is to host the Systems of Engagement in the cloud (for maximum responsiveness) but keep the Systems of Record with the other important business systems in the company datacenter, often on a tightly secured mainframe. But what about the space in between? In this IBM Redpaper publication, we show that the IBM Bluemix cloud platform offers technologies that make it easy for cloud-based SoEs to securely connect to on-premises IBM...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Actifio is powering new application development and testing services from Net3 Technologies (N3T), a managed cloud services provider. N3T's new Symmetry DevOps™ service builds on its existing Palmetto Virtual Data Center (PvDC) Cloud services for data backup and disaster recovery (DR) based on the Actifio Copy Data Virtualization platform. Previously, N3T's data protection and DR services were challenged by overlapping and inefficient legacy hardware and software platforms from multiple vendo...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...