SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...| By Toddy Mladenov | Article Rating: |
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| January 23, 2013 09:00 AM EST | Reads: |
3,015 |
If you ask five different experts you will get maybe five different opinions what cloud computing is. And all five may be correct. The best definition of cloud computing that I have ever found is the National Institute of Standards and Technology Definition of Cloud Computing. According to NIST the cloud model is composed of five essential characteristics, three service models, and four deployment models. In this post I will look at the essential characteristics only, and compare to the traditional computing models; in future posts I will look at the service and deployment models.

Because computing always implies resources (CPU, memory, storage, networking etc.), the premise of cloud is an improved way to provision, access and manage those resources. Let's look at each essential characteristic of the cloud:
On-Demand Self-Service
Essentially what this means is that you (as a consumer of the resources) can provision the resources at any time you want to, and you can do this without assistance from the resource provider.
Here is an example. In the old days if your application needed additional computing power to support growing load, the process you normally used to go through is briefly as follows: call the hardware vendor and order new machines; once the hardware is received you need to install the Operating System, connect the machine to the network, configure any firewall rules etc.; next, you need to install your application and add the machine to the pool of other machines that already handle the load for your application. This is a very simplistic view of the process but it still requires you to interact with many internal and external teams in order to complete it - those can be but are not limited to hardware vendors, IT administrators, network administrators, database administrators, operations etc. As a result it can take weeks or even months to get the hardware ready to use.
Thanks to the cloud computing though you can reduce this process to minutes. All this lengthy process comes to a click of a button or a call to the provider's API and you can have the additional resources available within minutes without. Why is this important?
Because in the past the process involved many steps and usually took months, application owners often used to over provision the environments that host their application. Of course this results in huge capital expenditures at the beginning of the project, resource underutilization throughout the project, and huge losses if the project doesn't succeed. With cloud computing though you are in control and you can provision only enough resources to support your current load.
Broad Network Access
Well, this is not something new - we've had the Internet for more than 20 years already and the cloud did not invent this. And although NIST talks that the cloud promotes the use of heterogeneous clients (like smartphones, tablets etc.) I do think this would be possible even without the cloud. However there is one important thing that in my opinion the cloud enabled that would be very hard to do with the traditional model. The cloud made it easier to bring your application closer to your users around the world. "What is the difference?", you will ask. "Isn't it that the same as Internet or the Web?" Yes and no. Thanks to the Internet you were able to make your application available to users around the world but there were significant differences in the user experience in different parts of the world. Let's say that your company is based on California and you had a very popular application with millions of users in US. Because you are based in California all servers that host your application are either in your basement or in a datacenter that is nearby so that you can easily go and fix any hardware issues that may occur. Now, think about the experience that your users will get across the country! People from East Coast will see slower response times and possibly more errors than people from the West. If you wanted to expand globally then this problems will be amplified. The way to solve this issue was to deploy servers on the East Cost and in any other part of the world that you want to expand to.
With cloud computing though you can just provision new resources in the region you want to expand to, deploy your application and start serving your users.
It again comes to the cost that you incur by deploying new data centers around the world versus just using resources on demand and releasing them if you are not successful. Because the cloud is broadly accessible you can rely on having the ability to provision resources in different parts of the world.
Resource Pooling
One can argue whether resource pooling is good or bad. The part that brings most concerns among users is the colocation of application on the same hardware or on the same virtual machine. Very often you can hear that this compromises security, can impact your application's performance and even bring it down. Those have been real concerns in the past but with the advancement in virtualization technology and the latest application runtimes you can consider them outdated. That doesn't mean that you should not think about security and performance when you design your application.
The good side of the resource pooling is that it enabled cloud providers to achieve higher application density on single hardware and much higher resource utilization (sometimes going up to 75% to 80% compared to the 10%-12% in the traditional approach). As a result of that the price for resource usage continues to fall. Another benefit of the resource pooling is that resources can easily be shifted where the demand is without the need for the customer to know where those resources come from and where are they located. Once again, as a customer you can request from the pool as many resources as you need at certain time; once you are done utilizing those you can return them to the pool so that somebody else can use them. Because you as a customer are not aware what the size of the resource pool is, your perception is that the resources are unlimited. In contrast in the traditional approach the application owners have always been constrained by the resources available on limited number of machines (i.e. the ones that they have ordered and installed in their own datacenter).
Rapid Elasticity
Elasticity is tightly related to the pooling of resources and allows you to easily expand and contract the amount of resources your application is using. The best part here is that this expansion and contraction can be automated and thus save you money when your application is under light load and doesn't need many resources.
In order to achieve this elasticity in the traditional case the process would look something like this: when the load on your application increases you need to power up more machines and add them to the pool of servers that run your application; when the load on your application decreases you start removing servers from the pool and then powering them off. Of course we all know that nobody is doing this because it is much more expensive to constantly add and remove machines from the pool and thus everybody runs the maximum number of machines all the time with very low utilization. And we all know that if the resource planning is not done right and the load on the application is so heavy that the maximum number of machines cannot handle it, the result is increase of errors, dropped request and unhappy customers.
In the cloud scenario where you can add and remove resource within minutes you don't need to spend a great deal of time doing capacity planning. You can start very small, monitor the usage of your application and add more and more resources as you grow.
Measured Service
In order to make money the cloud providers need the ability to measure the resource usage. Because in most cases the cloud monetization is based on the pay-per-use model they need to be able to give the customers break down of how much and what resources they have used. As mentioned in the NIST definition this allows transparency for both the provider and the consumer of the service.
The ability to measure the resource usage is important in to you, the consumer of the service, in several different ways. First, based on historical data you can budget for future growth of your application. It also allows you to better budget new projects that deliver similar applications. It is also important for application architects and developers to optimize their applications for lower resource utilization (at the end everything comes to dollars on the monthly bill).
On the other side it helps the cloud providers to better optimize their datacenter resources and provide higher density per hardware. It also helps them with the capacity planning so that they don't end up with 100% utilization and no excess capacity to cover unexpected consumer growth.
Compare this to the traditional approach where you never knew how much of your compute capacity is utilized, or how much of your network capacity is used, or how much of your storage is occupied. In rare cases companies were able to collect such statistics but almost never those have been used to provide financial benefit for the enterprise.
Having those five essential characteristics you should be able to recognize the "true" cloud offerings available on the market. In the next posts I will go over the service and deployment models for cloud computing.
Read the original blog entry...
Published January 23, 2013 Reads 3,015
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More Stories By Toddy Mladenov
Toddy Mladenov has more than 15 years experience in software development and technology consulting at companies like Microsoft, SAP and 3Com. Currently he drives the sales engineering efforts of the private-PaaS startup Apprenda and consults enterprise customers on their cloud computing and software development strategies. Before Apprenda Toddy spent more than six years working on Microsft's cloud computing platform Windows Azure, Windows Client and MSN/Windows Live. During his career at Microsoft he managed different aspects of the software development process for Windows Azure and Windows Services. He also evangelized Microsoft cloud services among open source communities like PHP and Java. In the past he developed enterprise software for German's software giant SAP and several startups in Europe, and managed the technical sales for 3Com in the Balkan region.
With his broad industry experience, international background and end-user point of view Toddy has an unique approach towards technology. He believes that technology should be develop to improve people's lives and is eager to share his knowledge in topics like cloud computing, mobile and web development.
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SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.”
...
With Cloud Expo New York | 12th Cloud Expo [June 10-13, 2013] hurtling towards us, let's take a look at the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference coming up June 10-13 at the Jacob Javits Center in New York City.
We have technical and strategy sessions for you all four days dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, wha...
The new open source cloud orchestration platform called OpenStack is the promise of flexible network virtualization, and network overlays are looking closer than ever. The vision of this platform is to enable the on-demand creation of many distinct networks on top of one underlying physical infrastructure in the cloud environment. The platform will support automated provisioning and management of large groups of virtual machines or compute resources, including extensive monitoring in the cloud.
In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
The rise of cloud computing has exposed hard drive-based storage as the new data center bottleneck. Combating this, data center managers have deployed SSDs to gain the performance needed to provide real-time access to data. However, due to budget constraints, many have turned to consumer-grade SSDs without understanding that they wear out quickly when processing enterprise workloads. In this session, Esther Spanjer will discuss recent endurance advancements in SSD technology that enable usage of...
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure.
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