Welcome!

Cloud Expo Authors: Elizabeth White, Tom Leyden, Lori MacVittie, Trevor Parsons, Michael Bushong

Related Topics: SOA & WOA, Wireless, Virtualization, Web 2.0, Cloud Expo, SDN Journal

SOA & WOA: Article

Developing BYOD Strategies: Follow the Workers

Dell survey highlights importance of putting users before devices when developing BYOD strategies

The Bring Your Own Device (BYOD) trend has rapidly morphed from a disruptive worry into a strategic, positive initiative for many organizations across the globe, according to results from a new global survey released today.

In fact, significant business benefits often follow when BYOD-adopter companies empower their employees with their preferred devices and work habits, as well as more say in the applications and  data access they need to get their jobs done … anytime, from anywhere, the survey shows.

What's more, the rapidly improved productivity and enhanced collaboration among employees -- as well as greater communication and better service with customers, suppliers and partners -- are proving to be competitive advantages for companies that do BYOD best.

The survey was recently conducted by Dell Software Group and market researcher Vanson Bourne from nearly 1,500 IT executives around the world. It clearly demonstrates that, while BYOD shows promise, many organizations are struggling with making the most of BYOD. [Disclosure: Quest Software, part of Dell's Software Group, is a sponsor of BriefingsDirect podcasts.]

The majority of survey respondents agree that BYOD strategies deliver benefits -- more than 70 percent said they believe that BYOD can boost employee productivity and customer response time, and 59 percent say they feel their company could be at a competitive disadvantage if they didn't implement BYOD.

It's important that organizations define a program to help manage and protect their corporate information, but also to empower employees to do their jobs better and faster.

And attitudes toward the innovation impact that BYOD has are largely the same among the midsized (between 1,000 and 3,000 employees) and large (more than 3,000 employees) companies surveyed. Roughly half of respondents in both groups say that BYOD has significantly changed the business culture at their organizations.
Yet less than half of the IT leadership respondents -- 44 percent -- say they understand the importance of a user-centric approach to BYOD. And this is where many organizations are missing the boat, according to Dell Software.

"It's important that organizations define a program to help manage and protect their corporate information, but also to empower employees to do their jobs better and faster, or to improve customer satisfaction, or whatever the goal is," says Roger Bjork, Director of Enterprise Mobility Solutions at Dell Software Group. "Companies that do BYOD for a purpose, to help with a broader goal, are seeing better results versus those who simply let BYOD happen. A big part of that is focusing on the user aspect, and not limiting it to a device discussion."

To me these results should remove doubt that embracing desktop virtualization (VDI) and mobile device management are priorities for IT. I also think that BYOD is a catalyst to more general IT transformation and more business-centric emphasis for IT innovation. You could say that BYOD forms a capstone on the rising archway of VDI, web apps, thin clients, terminal services, and other applications delivery advancements overt the past 15 years.
The idea, of course, going back to the very first PCs, is to let the user decide how to work best.

Benefits of putting users first

Indeed, those survey respondents who say they believe the user-centric approach to BYOD is the right one also reported they are able to drive business benefits, satisfy users and gain a competitive edge to a higher degree than survey respondents who don't see the benefit of a user-centric approach. Some 64 percent of respondents say BYOD works well when the specific user needs are understood by IT.

And respondents at companies further along in their BYOD strategy implementations are more likely to agree that the most benefit is derived from programs that put the user first. Understanding individual user needs and the resulting improvements in employee productivity and satisfaction are much more important pillars of a BYOD strategy than simply allowing employees to use the device in their pocket or purse for work, says Bjork.

The survey data definitely shows companies that have well thought-out BYOD strategies have fewer issues and are garnering better results.

"You do a disservice if you make this about what shiny object do employees want to use to connect to email. It's much broader than that," he says. "I think the survey data definitely shows companies that have well thought-out BYOD strategies have fewer issues and are garnering better results."

A one-size fits all approach to BYOD does not work, says Bjork,  IT should manage the spread of BYOD. "You can't just let BYOD happen," he added.

A user-centric approach to BYOD fits with the recent trend for IT to transform into a service-delivery organization that understands not only the goals of the business, but how to support employees to help them achieve these goals, adds Bjork. What's more, as the Millennial Generation enters the workforce with certain digital expectations, user-centric BYOD policies can be leveraged as recruiting tools.
"Let's face it, this is not just a mobile thing. It has a much broader impact," says Bjork. "BYOD is a method, not a result. … You should start by asking 'What is the user trying to accomplish?'"

The bottom line is that IT now needs to support multiple ways of working for a variety of styles and devices that appeal and adjust based on user preferences and innovations.

Additional points

Other noteworthy points that arose from the survey:

  • Survey participants in the U.S. are least likely to stress users over devices when crafting a BYOD strategy, while respondents in Singapore were most likely to do so. Other geographies covered by the survey include the U.K, France, Germany, Italy, Australia, India and the Beijing region of China;
  • Respondents listed more flexible working hours, the ability to foster creativity, speed innovation, boost morale and facilitate teamwork and collaboration as personal gains for employees working with BYOD strategies;
  • Organizations that consider applications as part of a their BYOD strategy are more likely to link and manage devices per user; clearly define roles for their user community in one central database; track and support each user's level of mobility, and deliver applications to users based on their role within the company. Of those with no formal BYOD policy, 27 percent say they can't provide any of these functions;
  • The top five BYOD challenges listed by survey respondents are abuse of policies; theft/loss of mobile devices; lack of control over applications and data on devices; employees leaving the company with insider knowledge; and unauthorized data distribution.

Dell's position on the importance of a user-centric BYOD strategy comes from experience. Carol Fawcett was the CIO of Quest Software, which was recently acquired by Dell, with nearly 4,000 employees in 23 countries. The company focused on giving employees access to the applications and data they needed to get their jobs done, regardless of what device was being used.

The results of this latest BYOD survey reinforce the importance of putting users first in order to develop the most effective policies and turn BYOD into a long-term, sustainable business benefit.

"We found this approach helped us quickly move out of device firefighting mode to be much more strategic, which also enabled us to resolve our biggest BYOD problems, such as security, access

rights and data leakage," says Fawcett. "The results of this latest BYOD survey reinforce the importance of putting users first in order to develop the most effective policies and turn BYOD into a long-term, sustainable business benefit."

As Quest found with its own workers, the better planned the BYOD acceptance, the fewer negative issues and the better the productivity result. I recently spoke with Fawcett at length about the experience.

I think we should also expect that BYOD planning will be done in association with -- and as an accelerant to -- other larger initiatives such as data center consolidation, IT transformation, and applications modernization.

Bjork further suggested that companies that have a policy-based approach to security and access control, and adopt services oriented architectures and data lifecycle management will be in a better position to avail themselves of BYOD faster and at lower risk. VDI and thin-client initiatives also pave the way to BYOD.

(BriefingsDirect contributor Cara Garretson provided editorial assistance and research on this post. She can be reached on LinkedIn.)

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@CloudExpo Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.