|By Marketwired .||
|January 22, 2013 02:00 PM EST||
MOUNTAIN VIEW, CA -- (Marketwire) -- 01/22/13 -- In the news release, "As Consumers Grow More Connected, New Study Reveals Fundamental Shift in Marketing Challenges and Advanced Technology Solutions," issued earlier today by AgilOne, we are advised by the company that the first sentence of the first paragraph should read "AgilOne, the cloud-based predictive marketing intelligence company, today announced the results of a new commissioned study conducted by Forrester Consulting on behalf of AgilOne." rather than "AgilOne, the cloud-based predictive marketing intelligence company, today announced the results of a new study conducted by Forrester Research, Inc." as originally issued. Complete corrected text follows.
As Consumers Grow More Connected, New Study Reveals Fundamental Shift in Marketing Challenges and Advanced Technology Solutions
AgilOne to Host Live Webinar to Address Key Challenges and Cutting-Edge Trends to Improve Customer Engagement Marketing
MOUNTAIN VIEW, CA -- January 22, 2013 -- AgilOne, the cloud-based predictive marketing intelligence company, today announced the results of a new commissioned study conducted by Forrester Consulting on behalf of AgilOne. The research shows a rapid shift in the marketing industry. What is fueling this shift? Customers' digital behavior is rapidly outpacing the marketers' ability to respond and guide the buying process.
This new dynamic arises from the continued explosion of multi-channel data and the fact that marketers are having a harder time than ever fully understanding the customer's digital path to purchase. At the same time new analytic technologies are enabling marketers to draw more meaningful and actionable conclusions.
The study, "The New Paradigm of Predictive Analytics," surveyed North American marketing professionals in retail, media, and consumer service companies to gauge their outlook on the future of the digital marketing industry. The study highlights the top challenges marketers are facing, including:
- Optimizing the lifetime value of a customer. Seventy-five percent of respondents indicated that maximizing the lifetime relationship of a customer is the driver of their implementation of new analytics technologies.
- Getting a single view of the customer. Big data has become the norm for many marketers, but they're drowning in it. More than a third of survey respondents struggle to create a consistent view of the customer from channel-level data, often stored in separate applications.
- Empowered buyers demand a new level of customer obsession. With 82 percent of customers researching a product before purchasing, it's essential that marketers find a way to attribute and measure the scope of their actions.
"The age-old problems for marketers of revenue attribution and increasing life time value never go away. What is changing is the explosion of multi-channel data and an intense focus on customer relationships," said Omer Artun, CEO of AgilOne. "Finally, technology has caught up with the business issues. A new paradigm of using predictive analytics to increase customer intimacy is now possible. Our customers tell us that predictive analytics is now key to helping them create lasting and sustainable customer relationships."
Forrester found that 45 percent of marketing professionals plan to expand or implement analytics software in the next year. This will help them reach customers in a more direct and personal way, allow them to cleanse and manage their multi-channel customer data, and extract predictive future activity. AgilOne offers marketers help in two ways: "data science" tools and technologies to make multi-channel data clean and smart, and advanced analytics to separate the "signal from the noise" in customer data.
Study to be Unveiled in Live Webinar January 29th
AgilOne is offering a free webinar, "The Future of Customer Relationships: A New Paradigm of Predictive Analytics," featuring Robert Brosnan, Forrester Research, Inc., on Tuesday, Jan. 29 at 10:00am PST / 1:00pm EST. Register here.
AgilOne is a cloud-based predictive intelligence application for marketers. Based on a data-scientist approach to marketing, AgilOne processes the exploding volumes of customer data and recommends what immediate actions to take to increase revenue. AgilOne marketing tools are based on an intelligent platform that makes multi-channel customer data clean and smart. AgilOne has helped hundreds of brands including Bosch, ideeli, Moosejaw, PetCareRx, and Shazam. Based in Mountain View, California, AgilOne is backed by venture capital firms Sequoia Capital and Mayfield Fund. For more information, please visit www.agilone.com
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Jan. 31, 2015 05:45 AM EST Reads: 3,214
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Jan. 31, 2015 05:30 AM EST Reads: 2,896
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
Jan. 31, 2015 05:00 AM EST Reads: 2,913
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Jan. 31, 2015 04:30 AM EST Reads: 3,490
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Jan. 31, 2015 03:45 AM EST Reads: 1,672
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
Jan. 31, 2015 03:15 AM EST Reads: 1,958
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Jan. 31, 2015 03:00 AM EST Reads: 3,501
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Jan. 31, 2015 02:00 AM EST Reads: 3,116
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Jan. 31, 2015 01:00 AM EST Reads: 2,962
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
Jan. 31, 2015 01:00 AM EST Reads: 2,855
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Jan. 31, 2015 12:30 AM EST Reads: 3,099
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 11:45 PM EST Reads: 2,672
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Jan. 30, 2015 11:00 PM EST Reads: 3,784
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin to see patterns in why customers choose Datical DB. One of them turns out to be pretty emblematic of our other customers. So, let's examine the reasons why they chose to adopt Datical DB.
Jan. 30, 2015 10:00 PM EST Reads: 753
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 30, 2015 10:00 PM EST Reads: 2,888
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 09:30 PM EST Reads: 2,820
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 06:30 PM EST Reads: 2,600
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Jan. 30, 2015 05:15 PM EST Reads: 2,670
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
Jan. 30, 2015 05:00 PM EST Reads: 707
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logentries, a log management and analytics service built for the cloud, has announced a new integration with Slack, the team communication platform, to enable real-time system and application monitoring. Users of both services can now receive real-...
Jan. 30, 2015 05:00 PM EST Reads: 943