Welcome!

@CloudExpo Authors: Liz McMillan, Aruna Ravichandran, Harry Trott, Elizabeth White, Carmen Gonzalez

News Feed Item

/ CORRECTION - As Consumers Grow More Connected, New Study Reveals Fundamental Shift in Marketing Challenges and Advanced Technology Solutions

MOUNTAIN VIEW, CA -- (Marketwire) -- 01/22/13 -- In the news release, "As Consumers Grow More Connected, New Study Reveals Fundamental Shift in Marketing Challenges and Advanced Technology Solutions," issued earlier today by AgilOne, we are advised by the company that the first sentence of the first paragraph should read "AgilOne, the cloud-based predictive marketing intelligence company, today announced the results of a new commissioned study conducted by Forrester Consulting on behalf of AgilOne." rather than "AgilOne, the cloud-based predictive marketing intelligence company, today announced the results of a new study conducted by Forrester Research, Inc." as originally issued. Complete corrected text follows.

As Consumers Grow More Connected, New Study Reveals Fundamental Shift in Marketing Challenges and Advanced Technology Solutions

AgilOne to Host Live Webinar to Address Key Challenges and Cutting-Edge Trends to Improve Customer Engagement Marketing

MOUNTAIN VIEW, CA -- January 22, 2013 -- AgilOne, the cloud-based predictive marketing intelligence company, today announced the results of a new commissioned study conducted by Forrester Consulting on behalf of AgilOne. The research shows a rapid shift in the marketing industry. What is fueling this shift? Customers' digital behavior is rapidly outpacing the marketers' ability to respond and guide the buying process.

This new dynamic arises from the continued explosion of multi-channel data and the fact that marketers are having a harder time than ever fully understanding the customer's digital path to purchase. At the same time new analytic technologies are enabling marketers to draw more meaningful and actionable conclusions.

The study, "The New Paradigm of Predictive Analytics," surveyed North American marketing professionals in retail, media, and consumer service companies to gauge their outlook on the future of the digital marketing industry. The study highlights the top challenges marketers are facing, including:

  • Optimizing the lifetime value of a customer. Seventy-five percent of respondents indicated that maximizing the lifetime relationship of a customer is the driver of their implementation of new analytics technologies.
  • Getting a single view of the customer. Big data has become the norm for many marketers, but they're drowning in it. More than a third of survey respondents struggle to create a consistent view of the customer from channel-level data, often stored in separate applications.
  • Empowered buyers demand a new level of customer obsession. With 82 percent of customers researching a product before purchasing, it's essential that marketers find a way to attribute and measure the scope of their actions.

"The age-old problems for marketers of revenue attribution and increasing life time value never go away. What is changing is the explosion of multi-channel data and an intense focus on customer relationships," said Omer Artun, CEO of AgilOne. "Finally, technology has caught up with the business issues. A new paradigm of using predictive analytics to increase customer intimacy is now possible. Our customers tell us that predictive analytics is now key to helping them create lasting and sustainable customer relationships."

Forrester found that 45 percent of marketing professionals plan to expand or implement analytics software in the next year. This will help them reach customers in a more direct and personal way, allow them to cleanse and manage their multi-channel customer data, and extract predictive future activity. AgilOne offers marketers help in two ways: "data science" tools and technologies to make multi-channel data clean and smart, and advanced analytics to separate the "signal from the noise" in customer data.

Study to be Unveiled in Live Webinar January 29th
AgilOne is offering a free webinar, "The Future of Customer Relationships: A New Paradigm of Predictive Analytics," featuring Robert Brosnan, Forrester Research, Inc., on Tuesday, Jan. 29 at 10:00am PST / 1:00pm EST. Register here.

About AgilOne
AgilOne is a cloud-based predictive intelligence application for marketers. Based on a data-scientist approach to marketing, AgilOne processes the exploding volumes of customer data and recommends what immediate actions to take to increase revenue. AgilOne marketing tools are based on an intelligent platform that makes multi-channel customer data clean and smart. AgilOne has helped hundreds of brands including Bosch, ideeli, Moosejaw, PetCareRx, and Shazam. Based in Mountain View, California, AgilOne is backed by venture capital firms Sequoia Capital and Mayfield Fund. For more information, please visit www.agilone.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...