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@CloudExpo Authors: Scott Millis, Elizabeth White, Pat Romanski, Liz McMillan, JP Morgenthal

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‘Enjoy Better’ Just Got Better at Time Warner Cable – or Your Money Back

Time Warner Cable today announced it got better with the launch of a national campaign declaring the company’s points of difference by promoting the benefits of switching to Time Warner Cable, further demonstrating its confidence in its improvements with a guarantee promise. Time Warner Cable is delivering on that promise by offering a 30-day money back guarantee, which includes a refund on standard installation and monthly service charges. In addition to its customer service, Time Warner Cable’s performance has improved overall with better Internet capacity and better video and entertainment products.

The campaign promotes its new innovations features and exclusive offers to better fit the needs of every home. The campaign is an extension of the company’s Enjoy Better brand campaign launched almost a year ago to promote how Time Warner Cable’s products and services can make whatever you love, even better.

Customers who sign up for recurring bill pay can now subscribe to a two-year Triple Play offer starting at $89.99, which includes Standard TV, Basic Internet and Unlimited Nationwide Phone with no long term contract required. Eligible customers can also get a $200 Visa Reward card on all Triple Play packages.

“We are not just a cable company. We are also innovators and providers of a better entertainment experience,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. “Every day, more people are choosing Time Warner Cable for better Internet, better TV and better phone. I’m proud to be able to back up our commitment to improving our products and services with our 30-day money back guarantee promise so our customers can enjoy the best in home and on the go entertainment.”

Customers switching to Time Warner Cable can enjoy Internet that’s reliable, faster and can choose from a range of options such as Standard service that delivers speeds up to 5x faster than DSL. Other benefits include: Speed burst technology that can make websites download up to 50 percent faster; More On Demand choices with a selection of over 15,000 movies and shows ready to be watched instantly; Access to Live TV on a computer, tablet or phone in any room in your home; and up to 250 channels at no extra charge. Customers can also watch over 4,000 On Demand choices including primetime shows on their tablet and smartphone in their home, and much more.

The campaign incorporates testimonial TV spots from real customers that chose to come back to Time Warner Cable. To view the TV spots, click on the links below or go to Time Warner Cable’s YouTube channel at www.youtube.com/twc.

The campaign also targets the multi-cultural audience with three different TV spots featuring actress, Kate del Castillo. It highlights the truly unique experience of enjoying your favorite entertainment and communications technology even better than before. To view this spot, click here:

All TV spots for The Better Guarantee campaign can be viewed across Time Warner Cable’s footprint.

To switch to Time Warner Cable, customers can call 1-800-123-4567.

*Thirty-day money-back guarantee requires return of all leased equipment required before refund can be issued. Speed claim based on Standard Internet up to 15 Mbps vs. DLS up to 3 Mbps maximum download speeds. Actual speeds may vary. Some restrictions apply.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.

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