Welcome!

@CloudExpo Authors: Doron Kolton, Kevin Benedict, Yeshim Deniz, Carmen Gonzalez, Liz McMillan

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Hybrid Cloud and Its Future Role in Market Leadership

Public and Private Clouds will Merge into Hybrid Clouds

There are a handful of publicly-traded companies vying for leadership in cloud computing, among them Amazon, VMware, Microsoft, and Rackspace. There is even a cloud ETF (SKYY). That is why the current debate regarding the future of public, private and hybrid cloud operating models is significant to the futures of these companies, as well as many others in hardware, software and even data center co-location.

If the public cloud becomes the cloud of choice for enterprise IT pros, Amazon will have a commanding position in the evolution of the multi-trillion enterprise IT market. Likewise, if private cloud establishes market leadership then VMware could transform its leadership in server virtualization into cloud leadership and have even greater access to IT budgets. On the other hand, hybrid cloud promises the opportunity for VMware and others (including Microsoft and Rackspace) to establish leadership by delivering even greater levels of IT power and efficiency by integrating public and private cloud functionality into more powerful hybrid clouds.

A Tech Perspective
I discussed the eventual domination of powerful hybrid cloud operating models as well as more potential hybrid cloud players in Hybrid is a Whole New Cloud late last year.  If hybrid cloud becomes the cloud of choice for the enterprise, you can expect cloud integration to eventually replace cloud migration as a leading solution.  While migration supports the migration of apps into public clouds, cloud integration supports cloud migration, cloud failoverdevtest cloud (or cloud cloning) and the potential of cloud bursting. Migration is a great start, especially for unmodified, traditional apps; but truly leveraging the cloud as an extension of the data center is the ultimate payoff.

CloudVelocity’s Chief Software Architect Panos Tsirigotis recently blogged about The Power of Hybrid Cloud Deployment, which takes this even further, including how hybrid cloud deployment will deliver solutions and benefits beyond the reach of public and private-confined clouds.

The Hybrid Cloud Gap
Separating all of these companies (Amazon, VMware, Microsoft and Rackspace) from the payoff of hybrid cloud market leadership is a vast gulf of manual processes, starting with hybrid cloud assessment intelligence (determining which apps and services would be impacted and should be integrated into the hybrid cloud), the blueprinting of the critical apps and services, and provisioning, synchronization and service initiation between data centers and clouds. Until this gap is automated, Amazon and VMware are in commanding public and private cloud positions, and it will be difficult for others to threaten that leadership.

Currently this gap is being serviced by a host of cloud migration consultants. A typical migration of a multi-tier enterprise app (without modification of the app itself, including virtualization) can take months and can carry substantial risks.  Yet cloud migration itself is not enough to deliver on the hybrid cloud promise, as Panos blogged.  Hybrid cloud will unleash new IT operating models and solutions that are today very impractical.

A New Era: Cloud-Integrated Data Centers
That is why I think that hybrid cloud will eventually win and that it will usher in a new generation of IT solutions and operating models that will drive market caps and revenue from the slow to the bold, including a new generation of software B2B startups that will automate the hybrid cloud gap and break down the barriers between enterprises and clouds and drive a new era of IT adoption: the cloud-integrated data center era. With that era will come the ability for enterprises to move into and between clouds at the push of a button or when certain conditions are met, while increasing the availability of critical apps and the power of how they are delivered.

Yet we are certainly early on in the evolution from public and private to hybrid cloud.  The key solutions are in beta for the most part. Many experts also question how many private cloud deployments are truly clouds, arguing that server virtualization -even if across data centers- does not qualify for cloud status.  That is why I think Panos’ blog is an especially noteworthy follow-on to another blog on hybrid cloud requirements by (Panos’ and my) teammate Anand Iyengar, CTO of CloudVelocity.

Feel free to try the CloudVelocity cloud devtest trial software.  For a limited time, we’re even picking up the AWS tab.

More Stories By Greg Ness

Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.

@CloudExpo Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...