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@CloudExpo Authors: Pat Romanski, Liz McMillan, Carmen Gonzalez, Peter Silva, Elizabeth White

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SMAC News Weekly – Week of January 20, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

The overall initiative targets the adoption of social networking by businesses, a market opportunity that’s expected to grow from $600 million in 2011 to $6.4 billion globally in 2015, according to Forrester Research. Read Original Content

According to State of the Indian CIO Survey, 40 percent of Indian IT leaders plan to implement big data analytics over the course of this year, while 16 percent say they are already in the process of implementing it. Read Original Content

Kno Inc., an education software provider that currently distributes more than 200,000 interactive etextbook titles from 65 leading publishers, today announced the launch of Kno Me, which is a new analytics tool and “visual dashboard” aimed at helping students measure their study behavior. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

More than 1.4 billion consumers across the globe spend over 20 percent of their online time on social platforms, providing brands with real-time data about their behaviors and preferences. Recently, the global social data surpassed 1.2 zettabytes in size and was sourced from millions of online sites, blogs and tweets – with applications ranging from marketing and public relations to customer service, market research and human resources. Read Original Content

Small businesses are either unsure or too busy to fully capitalize on the potential of social media, an industry analyst says, after it was revealed only 27 percent of SMEs are utilizing social media. Read Original Content

A new study released today, by two Infogroup companies, finds marketers plan to increase big data spending in 2013 by hiring employees and building systems to keep up with the fire hose of information generated by a growing number of digital and social channels. Read Original Content

Social media analytics firm Socialrithmic has switched its focus from Facebook and Twitter to Pinterest with a new analytics product designed specifically for the content-sharing site. Read Original Content

According to a survey, Indian companies are slowly, but surely, beginning to implement enterprise social media solutions. The State of the CIO Survey found that in 2011, 30 percent of Indian CIOs were not interested in implementing a social media solution. In the 2012 edition of the survey, that number had fallen to 25 percent. Read Original Content

Recent Articles by Kevin Benedict

Mobile and Social Businesses are Changing Management
Mobile Strategies - Time, Place and Waste
Aberdeen Group, SAP and Mobile, Social and Cloud
Twitter, Smartphones, TV and Real-Time Feedback
Measuring the Value of Social and Mobile Solutions in the Enterprise
M2M, Social and Enterprise Mobility Strategies and Trends
Mobile Data, Filtering and Real-Time Decision Making

Whitepapers of Note

Carpe Mobile
The Long Tail of Enterprise Mobility
On The Road to Agile Mobile Business Applications
Service in 2012 The Continued Search for Revenue
Staying Awake with Workforce Management
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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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