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@CloudExpo Authors: Liz McMillan, Elizabeth White, William Schmarzo, Kevin Benedict, Pat Romanski

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Business Transformation Involving Mobile and Social Technologies


Over the last few weeks I had a chance to read a number of interesting books and articles on transformative trends and technologies and wanted to share some of my notes.  I hope you find them useful and interesting as well.

Mobile and Social Transforming Power Structures

By 2010, 70 percent of all information generated every year in the world came from e-mails, online videos, and the World Wide Web. This dramatic change in the linked technologies of computing and communications is changing the nature of government and accelerating a diffusion of power.  ~ The Future of Power by Joseph Nye

World politics is no longer the sole province of governments thanks to social media and mobile technologies.

The real challenge is acting strategically enough to matter. ~ Social Business By Design

As Facebook and Twitter become as central to workplace conversation as the company cafeteria, federal regulators are ordering employers to scale back policies that limit what workers can say online.

Media Transformation Caused by the Internet and Mobility

The Financial Times said it would try to eliminate 35 editorial jobs through voluntary means and add ten jobs as part of its focus on "digital" and a move away from news to "a networked business."  Lionel Barber, Editor of the Financial Times, wrote that a trip to Silicon Valley in September had "confirmed the speed of change" and added, “We must also recognize that the Internet offers new avenues and platforms for the richer delivery and sharing of information.”

More from ZDNET, “Google's content production costs are small and so are its distribution costs, which means it can sell advertising at very low rates and still make large profits.  The FT, or any type of traditional media organization, cannot compete against a Silicon Valley media company that can thrive on such low advertising rates.”

A new study from the Pew Internet and American Life Project, found that in the past 12 months, 13 percent of survey participants visited a library website using a smartphone or tablet.  The overall number of library users has shrunk.

Transforming IT Infrastructures and the Cloud

In a recent survey of 2,000 CIOs, a Gartner report revealed that the execs' top tech priorities for 2013 include cloud computing in general, as well as its specific types: software as a service (SaaS), infrastructure as a service (IaaS), and platform as a service (PaaS).

Here are comScore’s Top 10 Burning Digital Issues for 2013:
  1. Big Date
  2.  e-Commerce
  3. Social Media
  4. Shift of Ad Spending to Digital
  5. Audience Targeting vs. Media Location
  6. Measuring Digital Media Campaigns
  7. Growth of Smartphones and Tablets
  8. Multi-Platform Media Planning and Analysis
  9. Real-Time Marketing Insights
  10. Privacy
http://www.comscore.com/Insights/Blog/The_Top_Ten_Burning_Issues_in_Digital
*************************************************************
Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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