|By RealWire News Distribution||
|January 23, 2013 06:58 PM EST||
Solving unpredictable video and data demand with 'elastic', surgical, cloud-based optimization platform
Mountain View, California, US, Wednesday, 23rd January 2013 - Skyfire, a leader in mobile video optimization and cloud solutions for mobility, today announced the launch of its enhanced video and data optimization platform for operators - Rocket Optimizer 3.0. In this release, Skyfire is offering four key new features, all contributing significantly to video and data optimization efficiency and end user experience.
As demand for mobile video soars, erratic surges in mobile data volume are a reality for operators. An 'elastic' approach is needed, where network capacity can expand and contract in line with active demand without adversely affecting the end user experience. Skyfire's Rocket Optimizer, which already provides operators with a 60% boost in bandwidth capacity across smartphones, tablets and PCs, is announcing the addition of these new features in Rocket Optimizer 3.0:
Measurement of bandwidth conditions in real time for every subscriber session on the operator network using Quality of Experience (QoE) Assurance, with instant and adaptive video optimization applied based on each individual user's real-time quality of experience.
A flexible, elastic CloudBurst Architecture that allows for instant expansion of optimization capacity to the carrier or public clouds
Enhanced optimization algorithms for the MP4 and H.264 video standards
CloudCache - a cloud-based caching solution that brings significant reductions in operator server, peering and IP transit costs
"Snowballing mobile video usage and unpredictable traffic patterns are wreaking havoc in operator networks," said Jeff Glueck, CEO of Skyfire. "Given the predictable rise in mobile video, but the unpredictability of its usage patterns, cloud-based optimization represents the ideal solution to meet mobile video demand and the optimization of the subscriber experience. With Rocket Optimizer 3.0, we are helping operators scale their networks to meet mobile video traffic demand and ensure that optimized video delivery is smoother and higher quality than ever before."
Real-time Quality of Experience (QoE) Assurance: For the first time, wireless operators can measure and instantly manage session-level quality of experience, without the need to deploy an in-line appliance or RAN probe. Skyfire software can now measure bandwidth conditions in real time for all subscriber sessions on a network, and detect when a user on a poor connection is trying to stream high-quality video that will likely result in a frustrating experience. This measurement can now automatically invoke Skyfire's cloud-based Rocket Optimizer cluster to adapt that video to fit existing capacity - taking into account RF, backhaul and spectrum bottlenecks. The end result is an insurance policy that ensures better QoE for users on crowded towers, inside buildings or at the edge of cells, as well as a solution that can "rescue" users from frustrating stalls, long video start times, and other annoyances.
CloudBurst Architecture: Rocket Optimizer 3.0 is a virtualized platform compatible with carrier cloud initiatives, and now allows operators to instantly expand optimization capacity to handle planned or unplanned spikes in network traffic. Additional optimization can be turned up in seconds as needed in the cloud - whether the carrier's cloud or public clouds like Amazon EC2 - doubling or tripling capacity with the touch of a button. Only Skyfire's flexible CloudBurst architecture allows for dynamic bandwidth elasticity that can stretch to sustain quality service delivery.
MP4 and H.264 Optimization: Skyfire, who pioneered the real-time optimization of MP4 video, the most prevalent standard for video delivery, also includes its third-generation algorithm in Rocket Optimizer 3.0 to bring a 30% lower bitrate to MP4 and H.264 video traffic, with zero degradation in viewing quality versus that achieved by the previous version of Rocket Optimizer. As smartphones and tablets ship with higher-resolution screens, and HD video becomes more prevalent, Skyfire has responded by ensuring that optimized video delivery is more smooth and higher quality than ever before.
CloudCache: Rocket Optimizer 3.0 also adds the ability to transparently cache video and large images in the cloud the very first time they are optimized, which reduces the number of servers required in the cloud or data center, as well as an operator's peering and IP transit costs. CloudCache pools available storage across Rocket Optimizer servers providing a multi-terabyte cache with zero incremental hardware cost. Rocket Optimizer's policy engine provides wireless operators with total flexibility to set their caching policies to provide maximum benefit across their operations.
"What Skyfire is delivering with Rocket Optimizer 3.0 maps directly to the demands we are hearing from mobile operators to deliver mobile video Quality of Experience (QoE) with a solution that scales rapidly and cost effectively, manages unpredictable peaks, and increases video delivery to multiple devices without requiring additional network capacity", noted Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities at Strategy Analytics. She added "This year mobile operators are extremely focused on improving QoE to reduce churn, improve customer satisfaction and monetize video traffic. As operators move to cloud-based virtualized network solutions, Skyfire meets both their customer-facing and network requirements."
- Ends -
Skyfire is dedicated to leveraging the power of cloud computing to radically improve the mobile Internet experience for both operators and their consumers. Skyfire's innovative, next-generation carrier cloud approach to mobile video and data optimization provides wireless operators with huge cost savings, elastic capacity, and the ability to surgically enhance quality of experience on a per-stream level. The company has also introduced the first mobile browser extension platform to enable robust contextual & social browsing, as well as enhanced monetization opportunities for operators. The company currently counts 3 of the largest mobile operators in the world as customers for its Rocket Optimizer™ and Skyfire Horizon™ solutions.
Skyfire has honed its video & data optimization and mobile monetization capabilities through a variety of top-selling consumer applications, which have more than 20 million worldwide downloads to date. Skyfire was founded in 2007, and in located in Mountain View, CA, in the heart of Silicon Valley. For more information, visit http://www.skyfire.com/, or follow Skyfire on Twitter at http://www.twitter.com/skyfire.
NOTE: Skyfire and Skyfire Rocket Optimizer™ are trademarks of Skyfire Labs, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.
Email: [email protected]
Tel: +1 650 980 2652
Rufus Jay / Lorna McLennan
Email: [email protected]
Tel: +44 (0)7760 322 050/+44 (0)7741 242 227
Email: [email protected]
Tel: +1 510 748 8200 ext. 217
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Oct. 14, 2015 12:00 AM EDT Reads: 330
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Oct. 14, 2015 12:00 AM EDT Reads: 365
As operational failure becomes more acceptable to discuss within the software industry, the necessity for holding constructive, actionable postmortems increases. But most of what we know about postmortems from "pop culture" isn't actually relevant for the software systems we work on and within. In his session at DevOps Summit, J. Paul Reed will look at postmortem pitfalls, techniques, and tools you'll be able to take back to your own environment so they will be able to lay the foundations for h...
Oct. 13, 2015 11:15 PM EDT Reads: 253
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data ...
Oct. 13, 2015 11:00 PM EDT Reads: 273
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Oct. 13, 2015 11:00 PM EDT Reads: 350
Containers are all the rage among developers and web companies, but they also represent two very substantial benefits to larger organizations. First, they have the potential to dramatically accelerate the application lifecycle from software builds and testing to deployment and upgrades. Second they represent the first truly hybrid-approach to consuming infrastructure, allowing organizations to run the same workloads on any cloud, virtual machine or physical server. Together, they represent a ver...
Oct. 13, 2015 10:45 PM EDT Reads: 279
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Oct. 13, 2015 10:30 PM EDT Reads: 230
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Oct. 13, 2015 07:00 PM EDT Reads: 1,505
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Oct. 13, 2015 06:15 PM EDT Reads: 1,234
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
Oct. 13, 2015 06:00 PM EDT Reads: 556
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Oct. 13, 2015 04:00 PM EDT Reads: 730
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 13, 2015 03:15 PM EDT Reads: 260
Saviynt Inc. has announced the availability of the next release of Saviynt for AWS. The comprehensive security and compliance solution provides a Command-and-Control center to gain visibility into risks in AWS, enforce real-time protection of critical workloads as well as data and automate access life-cycle governance. The solution enables AWS customers to meet their compliance mandates such as ITAR, SOX, PCI, etc. by including an extensive risk and controls library to detect known threats and b...
Oct. 13, 2015 03:00 PM EDT Reads: 332
DevOps Summit, taking place at the Santa Clara Convention Center in Santa Clara, CA, and Javits Center in New York City, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Oct. 13, 2015 02:30 PM EDT Reads: 207
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Oct. 13, 2015 02:15 PM EDT Reads: 360
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
Oct. 13, 2015 02:00 PM EDT Reads: 298
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Oct. 13, 2015 02:00 PM EDT Reads: 1,345
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Oct. 13, 2015 01:00 PM EDT Reads: 231
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Oct. 13, 2015 01:00 PM EDT Reads: 348
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 13, 2015 12:00 PM EDT Reads: 695