Welcome!

@CloudExpo Authors: Peter Silva, Greg Schulz, Liz McMillan, Gopala Krishna Behara, Sridhar Chalasani

News Feed Item

SessionCam Shortens Time to Track Using Ensighten's Tag Management Technology

With SessionCam support now integrated into Ensighten's real-time, cloud-based tag management system, digital marketers can quickly deploy SessionCam's session replay technology to gain rich insights into every visitor's journey and behaviour on a website

LONDON, Jan. 24, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimise digital marketing performance, has signed a technology partnership with SessionCam, a developer of Visible Web Analytics technology that enables website visitor session analysis. Located in Norwich, England, SessionCam's client list includes Aviva, Best Western, Lloyds TSB, and StartRite. The two companies recently collaborated on mutual customer RAC.

(Logo: http://photos.prnewswire.com/prnh/20130124/CG45886)

SessionCam addresses a critical need of many digital marketers: gaining an accurate understanding of visitor flow across a website's many pages. SessionCam's SessionReplay technology records which web pages an online customer visits, along with each scroll, click and keyboard entry, so that marketers can subsequently replay the visit and uncover ways to improve overall customer experience, identify bugs, optimise website design, and ensure products are merchandised to boost visitor engagement. Armed with SessionCam's detailed analytic reporting and other tools, marketers can reduce cart abandonment and boost conversions.

Adding SessionCam to a publishing or e-commerce website is now much easier. Support for SessionCam's unique JavaScript tags is now built into Ensighten's cloud-based tag network, so SessionCam support on any web page is now enabled through Ensighten's console, rather than by manually adding a SessionCam universal tag to each page. With a few clicks, website managers can now use Ensighten to automatically deploy a SessionCam tag, along with dozens of other tags that control website functionality, throughout an entire website. When a visitor's browser encounters Ensighten's master tag on any page, the Ensighten system determines, in real time, which tags to trigger and in which sequence. And by separating website content from tags, Ensighten accelerates page load times, ensuring the website feels responsive to visitors.

"We recommend all our clients install a tag management system, and Ensighten's technology offers unique benefits because it uses a single line of code and an intelligent, cloud-based tag delivery network that minimizes what is sent to a visitor's browser," said Richard Churchill, chief technology officer at SessionCam. "We feel certain than many Ensighten users will find our technology extremely useful, so ensuring a tight integration between our technologies will unlock new business for us."

"We're delighted to welcome SessionCam as a technology partner," said Adrian James, managing director of Ensighten EMEA. "The features SessionCam offers, which include advanced analytics, behavioural activity heatmaps, and visitor drop-off reports, have useful applications for many Ensighten customers."

As an Ensighten partner, SessionCam has joined Ensighten Connect, giving it access to a framework of benefits and services that give it access to best practices for tag management and as well as co-marketing opportunities.

Tags are crucial features of today's e-commerce landscape

Tags are snippets of JavaScript code added to e-commerce websites that trigger essential third-party digital marketing services such as Web analytics, online ad display and re-targeting, and content optimization. As tags proliferate across hundreds of pages, marketers that manage tags manually have to rely on IT resources, which impedes their marketing agility. Ensighten's Real-Time™ Tag Management platform decouples the marketing cycle from the website development cycle, making it easy for marketers to take control of the operation and measurement of their digital marketing campaigns and better optimize them for specific marketing goals.

ABOUT SESSIONCAM
SessionCam is an industry leader in technology that gives digital marketers previously unseen and unrivalled insights into their customers' online behaviour. Businesses around the world use SessionCam to improve usability and significantly increase their conversion rates. SessionCam is provided as 'Software as a Service' and, other than applying a simple tag to a website, there is no hardware or software installation and no maintenance for clients to consider. SessionCam is a product developed and operated by ServiceTick Limited. The company is headquartered in Norwich, UK with offices in London and Scotland. For more information, visit www.sessioncam.com or the SessionCam LinkedIn page, or follow @sessioncam.

ABOUT ENSIGHTEN
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft Stores, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact:

Tim Cox, ZingPR, 650-369-7784, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Ensighten

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products an...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...