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@CloudExpo Authors: Kevin Benedict, William Schmarzo, Elizabeth White, Liz McMillan, Pat Romanski

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Mobile Commerce News Weekly – Week of January 20, 2013


The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

According to eMarketer, U.S. consumers are projected to spend $37.44 billion in 2013 on retail purchases made from smartphones and tablets. Read Original Content

China Internet Network Information Center says the number of Chinese online shoppers hit 242 million at the end of December, 23 percent of which made their purchase via a mobile device. Read Original Content

Research In Motion has just received its mobile payments method approval from the Visa credit card system due to its ability to securely handle the processes and transactions. Read Original Content

Webalo is enterprise mobility the way it was meant to be – easy, fast, and affordable. It can be configured in minutes to deliver secure, interactive, bi-directional, transactional mobile access to the enterprise applications and data employees rely on to do their jobs – all for pennies an app. It’s 100x faster than traditional mobile application development, a fraction of the cost, and simple enough for anyone to master. Webalo reduces the burden on IT, lowers overhead (by eliminating development software, coding, consultants, and technologies for managing and distributing mobile apps), extends the value of enterprise applications, and leverages the power of smartphones and tablets. For more information, please visit www.webalo.com

A combination of skittish consumers , lack of exclusive content and the high cost of internet-enabled phones and services are hampering the growth of mobile advertising in India. Read Original Content

According to Gartner worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, which is up from $9.6 billion in 2012. Read Original Content

eBay has reported sales growth boosted by the "new normal" of mobile commerce, with purchases via smartphones and tablets more than doubling. The online retailer announced a total sales increase of 21 percent in 2012 compared to the previous year. Read Original Content

Forrester forecasts U.S. mobile payments will reach $90 billion in 2017, a 48 percent compound annual growth rate from the $12.8 billion spent in 2012. Read Original Content

Mobile advertising prices rose dramatically in the fourth quarter of 2012, as the advertising season kicked into high gear. In fact, the metric for effective cost per thousand impressions was up 50 percent, new data suggests. Read Original Content

According to Kenshoo, 20 percent of advertising revenue from Facebook comes from mobile ads, this is up from 14 percent in October 2012. Read Original Content

eMarketer estimates mobile ad spending will increase from $8.4 billion in 2012 to almost $37 billion in 2016 on smartphones and tablets.  This incorporates spending only on display and search advertising and excludes message-based formats. Read Original Content

Over 85 percent of marketers have reported they plan to increase their mobile advertising budgets in the near future, according to a new study by the Association of National Advertisers and MediaVest. Read Original Content

U.S. Bancorp is testing touch-to-pay technology for iPhone users in the form of a smartphone case that doubles as wireless payment system. Read Original Content

According to Deloitte, the smartphone and tablet advertising market will be worth about £5 billion by the end of 2013. However, ad revenue from the two devices is markedly different. Deloitte predicts ad revenue per smartphone will be £1.55, although for tablets it is expected to be five times higher at £7.90. Read Original Content

According to research from IgnitionOne, paid search spending for tablet devices saw a 163 percent year-over-year increase in the fourth quarter of 2012, nearly double that of smartphones (87 percent).  Read Original Content

The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Read Original Content

Recent Articles by Kevin Benedict

Business Transformation Involving Mobile and Social Technologies
Mobile and Social Businesses are Changing Management
Mobile Strategies - Time, Place and Waste
Aberdeen Group, SAP and Mobile, Social and Cloud
Twitter, Smartphones, TV and Real-Time Feedback
Measuring the Value of Social and Mobile Solutions in the Enterprise
M2M, Social and Enterprise Mobility Strategies and Trends
Mobile Data, Filtering and Real-Time Decision Making

Whitepapers of Note

The A to Z of Mobile Workforce Scheduling Optimization
Carpe Mobile
The Long Tail of Enterprise Mobility
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery
Why Mobile Clients are Just Stepping Stones to Better Solutions

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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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