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@CloudExpo Authors: Greg Dickinson, Adrian Bridgwater, Dana Gardner, Liz McMillan, Cloud Best Practices Network

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Verimatrix Secures Russia's Largest Hybrid IPTV and OTT Video Deployment

MegaFon Deploys VCAS to Enable Integrated Multi-Network, Multi-Screen Protection for Premium Content Services

MOSCOW -- (Marketwire) -- 01/24/13 -- CSTB 2013 -- Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced the deployment of a multi-network Verimatrix Video Content Authority System (VCAS™) solution to secure MegaFon's combined IPTV and over-the-top (OTT) video services.

MegaFon, one of Russia's largest mobile network providers with more than 60 million active subscriber accounts, always strives to implement the most advanced services and technologies. With that commitment in mind, it recently chose to expand its offerings to include new interactive services enabled by IPTV. The company leveraged its IP-based network as the foundation of the deployment, and needed a robust content and revenue protection solution to secure video-on-demand (VoD) as well as live TV services delivery.

MegaFon's new offering was created and is being developed by MegaLabs, an arm of MegaFon focused specifically on launching and monetizing new products and technologies.

"We chose to partner with Verimatrix for a multitude of reasons, including the company's stellar reputation for ensuring a smooth deployment and its excellent security track record," said Vitaly Starodubov, COO, MegaLabs. "The VCAS platform plays an important role in our new video service offering, since it not only ensures that we are adequately protecting our existing premium content service offering, but it also gives us the flexibility to easily extend this revenue protection to any services that we may add in the future."

The company worked with Verimatrix to deploy VCAS solutions that offer proactive revenue security and integrated protection techniques for both managed and unmanaged delivery networks to PC, phone, tablet and set-top box (STB) devices.

VCAS for Internet TV provides an enhanced security solution for OTT services over networks using the HTTP Live Streaming (HLS) adaptive protocol. It enables Megafon's OTT broadcast (linear) and video-on-demand (VoD) service delivery to a wide range of screen types over wired and wireless networks. Within the VCAS architecture, VCAS for Internet TV and VCAS for IPTV use a common rights management API to provide a single point of integration with business management systems that also enables super domain management across device types. When content is added to a subscriber's domain, it is automatically authorized for delivery to all the domain's devices, regardless of delivery network and CAS/DRM implementation.

"This is a great deployment for Verimatrix as it further strengthens our foothold in Russia," said Steve Oetegenn, chief sales and marketing officer at Verimatrix. "We are delighted to provide revenue security for MegaFon and look forward to supporting the company's delivery of combined IPTV and over-the-top services as it continues to grow subscribers rapidly."

About MegaFon
MegaFon is a Russian universal telecommunication service provider. Established in May 2002, MegaFon became the first operator with a network covering all regions of Russia. The Company and its subsidiaries have licenses to operate in all of the Russian regions and in the Republics of Abkhazia, South Ossetia and Tajikistan. With over 64 million active subscribers, MegaFon manages the most sophisticated and technologically advanced digital and fixed line network in the country.

MegaFon was the first in Russia to launch 3G for commercial operations and is currently in the number one position among all operators in the provision of mobile Internet, and in the number two position as to the number of active subscribers in Russia. In 2012, MegaFon became one of the first operators to launch a 4G network in the LTE standard in Russia.

MegaFon is an active sports sponsor and is the Mobile General Partner of the XXII Winter Olympic Games and XI Paralympic Games to be held in Sochi in 2014.

About MegaLabs
MegaLabs is a wholly owned subsidiary of MegaFon, and its principal objective is to research, develop and bring to market innovative value-added services for MegaFon clients. MegaLabs is a centre for innovative developments and quick-to-market launch of value-added services in the areas of content and media, mobile finance, mobile advertising, M2M services and cloud services.

About Verimatrix
Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions enable cable, satellite, terrestrial, IPTV and OTT operators to cost-effectively extend their networks and enable new business models. As the established leader in cardless security solutions, the company has leveraged its innovative 3-Dimensional Security approach to provide a harmonized rights platform for premium content delivery to a range of devices over new hybrid network combinations.

Maintaining close relationships with major studios, broadcasters, standards organizations and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on video business issues beyond content security as operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us at @verimatrixinc, Facebook and LinkedIn to join the conversation.

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