Welcome!

Cloud Expo Authors: Tom Flynn, Stephen Pierzchala, Keith Mayer, Sebastian Kruk, Pat Romanski

News Feed Item

Webtrends Continues Momentum With Increased Demand for Mobile, Social and SaaS Digital Marketing Solutions

Company Expands Global Customer Base, Launches Transformative Real-Time Technology, New Website and Experiences Significant Growth in the First Half of Fiscal Year '12

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced the strong momentum of its digital marketing business in the first half of fiscal year '12 as it added to an already rapidly expanding global customer base, launched groundbreaking technological innovations and established critical business partnerships.

In addition to the thousands of global brands that already use Webtrends solutions for digital intelligence, new marquee customers include: Children's Network, Cricket Communications, Marin Software, MIT Sloan School of Management, Qantas and Travelodge.

Business Growth
Webtrends continued to significantly grow its mobile, social, Optimize and overall SaaS solutions over the same timeframe last year:

  • 15% Growth in overall SaaS business
  • 25% Growth in Optimize business
  • 31% Growth in mobile analytics
  • 153% Growth in Facebook analytics

As more and more brands are relying on social media to engage with customers, increase conversions and drive ROI, Webtrends has seen enormous interest in its social measurement solution, as evidenced by triple-digit growth in Facebook analytics alone. The company's robust analytics makes it possible to measure revenue, leads and engagements, among other metrics and tie them back to specific business objectives.

Product Innovation
Webtrends introduced several innovative new technologies, furthering the company's leadership position in the digital intelligence space:

  • Webtrends Streams™ is a digital intelligence solution that is the first of its kind, providing enterprises with the ability to transform their online business in real time. Webtrends Streams harnesses rich visitor-level data, as it happens, across all digital properties, including web sites, mobile and social channels. Configurable live streams of real-time online customer activities power extensive live, dynamic and cinematic views of a company's online business that is unprecedented in terms of immediacy and scale.

  • Webtrends for SharePoint 2013 is a powerful, flexible update to the Webtrends for SharePoint solution that delivers valuable analytics capabilities and usage insights to SharePoint 2013 users, with backward compatibility of most new functionality to customers using SharePoint 2010. The release provides a range of powerful new measurement features and highlights the growing value that companies are realizing in measuring the social enterprise, as well as Webtrends' momentum and growth in the social enterprise market.

  • Enhanced social measurement solutions combined with Webtrends' Analytics On Demand provides detailed measurement, intuitive dashboards and out-of-the-box reporting across Facebook, Twitter and YouTube.

  • Webtrends Today, a free app for the iPad, places highly relevant marketing analytics and insights, including trending data from websites, Facebook, Twitter and YouTube, at users' fingertips. Webtrends Today is available via iTunes.

Additionally, several key partnerships expanded the Webtrends measurement ecosystem, including: Axceler, Ensighten, HiSoftware, HootSuite, NewsGator, SAP, TagMan and Web Analytics Demystified.

New Website
Webtrends recently unveiled its redesigned website with a focus on highlighting the company's innovative solutions and customer success stories. These recent changes underscore the company's goal of continuously improving usability and simplifying the way customers and prospects are able to find the most relevant information to their industry and the challenges they face.

In addition to a dynamic new design, the new website features include:

  • Resources Library: includes data sheets, guides, playbooks, webinars and white papers that can be filtered by solution, vertical and resource type.
  • Partners Gallery: a comprehensive list of all Webtrends partners from agencies to integrations. Also includes the Webtrends Partner Portal, providing partners around the world with access to sales, marketing and support documentation for all Webtrends products and services.
  • Support Services: guide to all support and services available to Webtrends customers, including Enterprise Proactive Services.

"Webtrends is driving the re-imagination of digital marketing and what it means for the entire digital ecosystem. We are bringing that vision to life with breakthrough technologies such as Webtrends Streams. We are now entering the next generation of analytics, which are customer-centric and focused on empowering digital marketing teams to take the right action across every digital touch point in real time," said Alex Yoder, CEO, Webtrends. "As marketers, it's not just about collecting data anymore, it's about what you do with that data, what insights you can take away from it and how you can take action on it in the moment. It's about seeing your customers in those bits and bytes and relating to them. The results our clients are experiencing by leveraging the power of these innovations and our ever-expanding ecosystem of partners are truly mind-blowing; I'm looking forward to seeing what is to come over the next six months."

About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Shelley Risk
PR for Webtrends
Email: shelley.risk@webtrends.com
Phone: 415-205-9805

More Stories By Marketwire .

Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface. OpenStack powers some of the most widely-used SaaS app...
“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced startup costs, to cheap storage, to fast processing, to adequate security, to the easy incorporation of third-party analytics tools, cloud made Big Data accessible to customers of all sizes, with all different bud...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.” ...
With Cloud Expo New York | 12th Cloud Expo [June 10-13, 2013] hurtling towards us, let's take a look at the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference coming up June 10-13 at the Jacob Javits Center in New York City. We have technical and strategy sessions for you all four days dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, wha...
The new open source cloud orchestration platform called OpenStack is the promise of flexible network virtualization, and network overlays are looking closer than ever. The vision of this platform is to enable the on-demand creation of many distinct networks on top of one underlying physical infrastructure in the cloud environment. The platform will support automated provisioning and management of large groups of virtual machines or compute resources, including extensive monitoring in the cloud.
In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
The rise of cloud computing has exposed hard drive-based storage as the new data center bottleneck. Combating this, data center managers have deployed SSDs to gain the performance needed to provide real-time access to data. However, due to budget constraints, many have turned to consumer-grade SSDs without understanding that they wear out quickly when processing enterprise workloads. In this session, Esther Spanjer will discuss recent endurance advancements in SSD technology that enable usage of...
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure. In his General Session at the 12th International Cloud Expo, Jason Waxman, VP in the Intel Architecture Group and general manager of the Cloud Platforms Group within Inte...